Michelle Dederko Email & Phone Number

Greater New York City Area

Influencer marketing + strategic lead for a range of top beauty brands including L'Oreal Paris, Garnier, Kotex, Essie and more. Past Clients: Charlotte Tilbury, Stripes, OPI, Glamsquad, Allswell

Greater New York City Area

• Developed editorial and video content on behalf of Pulitzer Prize and Emmy Award-winning publication, contributing to 30% increase in authored page views during tenure. • Wrote original lifestyle and entertainment stories for San Diego’s largest newspaper and media group, repeatedly ranking top content producer out of 110+ reporters and generating nearly six million page views in one-year period. • Secured and conducted interviews with celebrity talent including Khloe Kardashian, Giuliana Rancic and Zac Posen. • Reported live via Twitter and Snapchat at major events such as Coachella, Comic-Con and new business openings. • Served as recurring guest correspondent on televised programs, providing editorial recommendations and research data. • Managed production of 50+ original videos filmed on-site and in studio, promoting optimal view engagement. • Developed and implemented new social media strategies, achieving a 475% increase in social site entry hits. • Articles have been published in Los Angeles Times, San Diego Union-Tribune, DiscoverSD and Pacific Magazine.• Strengthened the DiscoverSD & PacificSD brands through content contributions and creative implementations on all The San Diego Union-Tribune platforms, including editorial, video and print products. • Served as primary liason between DiscoverSD staff, PacificSD staff, The San Diego Union-Tribune editors and photo/video teams.

• Built a thriving brand producing more than one million page views per month, cementing position as the leading lifestyle guide in San Diego.• Directly oversaw creation of editorial content, photo shoots and video production online and in print, while contributing daily stories covering fashion, beauty, fitness, dining and travel for the 21-35 demographic. • Grew site traffic in 2015 by 163% in page views, 829% in social referrals and 171% in search referrals using multimedia content and fresh strategies to engage readers. • Singlehandedly quadrupled social media followers, contributing to a more than 800% increase in social referrals and over a 400% increase in Facebook followers within one-year period. • Edited and wrote 50+ stories each week, with content featured in Pacific Magazine, The San Diego Union-Tribune and Los Angeles Times, consistently generating more than 1.3 million page views each month. • Fostered relationships with 150+ commercial clients, contributing to advertising campaigns and sponsored content. • Led DiscoverSD to become the top performing department (against larger beats such as sports, news, business) in The San Diego Union-Tribune, despite a limited budget.• Authored popular weekly column published in print magazine, with more than 50,000 issues circulated per edition. • Managed key aspects of newspaper operation integration with The San Diego Union-Tribune following merger, successfully cementing a mutually-beneficial partnership between two leading brands. • Produced and hosted video packages around stories, translating subjects into a visual platform.• Reached over 32K subscribers with a carefully curated newsletter twice a week.• Covered the market by attending press events and developing relationships with public relations companies, business owners, industry pros, strategic brand partnerships and serve as a spokesperson at local events.

• Produced and hosted weekly entertainment video segments filmed both in the field and in studio. • Served as a recurring guest correspondent on various UT-TV programs, contributing research, opinions and recommendations based on current editorial content.