Michelle De Haaff Email & Phone Number

Menlo Park, CA, US

Stanford, California, US

Co-Instructor BioE/MED 273 Biodesign for Digital Health (fall); and BioE 375 Biodesign and Entrepreneurship for Societal Health (winter); Faculty advisor for the Biodesign NEXT program.

Work with emerging healthcare technology and software companies on strategy, positioning, marketing planning and execution, commercialization and payment, competitive analysis, and content development.

Palo Alto, California, US

Led strategic projects across Glooko and was responsible for market planning and positioning in pursuit of developing strategic relationships with key partners in device, pharma, and data that amplified the Glooko diabetes management platform. Lead executive for Insulet.

Palo Alto, California, US

Led Marketing, Customer Success, Regulatory, and Research at Glooko as a very early employee. Created and led corporate marketing, demand generation, partner development, and clinical research. Worked closely with patients, providers and payers to achieve significant business growth (from the first official customers and beyond.)

Pleasanton, California, US

Led market positioning, corporate marketing, lead generation, and product marketing at Medallia, a leader in SaaS Customer Experience Management (CEM). Repositioned the company so that it became known as the leader in CEM and participated in the company's significant growth.http://blog.medallia.com/author/michelle/http://www.customerthink.com/user/mdehaaff

Redwood City, California, US

Very early employee at Attensity where I got the opportunity to transform the company from a technology platform to a leader in text analytics, natural language processing, and machine learning. Ultimately led the process to acquire the Social Media analytics company Biz360 and evolved Attensity into a market leader in the Social Analytics and Engagement.

Led Marketing and Product Management for this digital media software company. In less than 1-year, we repositioned the company, drove product improvements and sold the business to Clarity Visual Systems to enable more rapid growth.

Led Blue Martini's product management efforts working with customers to create a market centric product. Played a critical role in the development of Blue Martini's flagship eCommerce, Web Analytics, Order Management and Contact Center products. Was the leader of an inbound and outbound product management team and drove the company's product roadmap.As the.

San Francisco, California, US

Led the technical and database marketing teams for the eCommerce business for www.levis.com, www.dockers.com & www.slates.com. Focused on acquiring and implementing packaged software for E-Commerce and Order Management. and on implementing the BI system (BOBJ) for the E-Commerce Business and running the transition of the E-Commerce business to a retail.

London, GB

While at E&Y, Michelle worked with large Silicon Valley technology companies including HP, Sun and Xerox on their CRM strategies and technology choices.

Conducted in-depth analysis of the Hyatt Gold Passport data warehouse to determine targeted marketing strategies and to analyze the "soul" of the Park Hyatt brand.

Coordinated all marketing and communications activities for the bank. Worked on the development of the bank's first MCIF - marketing customer information file (percursor to a customer data warehouse.) Developed direct marketing programs using the MCIF.

Ms, Integrated Marketing

Education record

Bachelor Of Science - Bs, Marketing And Operations Research