Michelle Lowe Email & Phone Number

Austin, Tx, Us

San Francisco, California, Us

Set the Go-to-market strategy for Field Marketing worldwide and create 360-global integrated campaigns that generate leads and accelerate customer journeys. Leading a team of Marketing Directors, Campaign Managers, Virtual Events Managers, and Demand Generation Specialists with aligned and shared goals - to meet the overall Field Marketing MQL and pipeline targets. -Created paid media advertising campaigns aligned with my go-to-market strategy and cost-per-click goals using Google Display Network, Facebook ads, LinkedIn ads, and out-of-home advertising. -Designed email and audience acquisition strategy for the company. -Spearheaded the implementation of a 6-month planning cycle.-Built a translation/localization process and simplified delivery system for regional Field Marketing. -Led marketing strategy for self-service growth channel, product-led growth channel, and sales-led growth channel.-Grew the business from annual revenue of $608 million in 2021 to $1.267 billion in 2024, an 18.55% increase year-over-year.

San Francisco, California, Us

Leading a team of Marketing Directors, Campaign Managers, Virtual Events Managers, Demand Generation Specialists, and Content Managers. Together, we create global integrated campaigns that generate leads and accelerate customer journeys.-Implemented ABM at a global scale-Designed and implemented Integrated Planning mechanism across functions

Boston, Massachussets, Us

Seattle, Wa, Us

Managing three teams of experienced Integrated Campaigns Managers, Category Marketing Managers, and Industry Marketing Managers to lead cross-functional strategic planning and execute integrated marketing campaigns across the Americas Field Marketing organization. Earned the trust of stakeholders in Sales and Product Marketing organizations to deliver aligned plans with cohesive follow up strategies.

Seattle, Wa, Us

Leading a team of marketing professionals including paid media managers, digital marketing managers, campaign managers and program managers to generate quality leads and grow our database.

Seattle, Wa, Us

Managing a team of experienced Campaigns and Program Managers to deliver quality leads for North America.

Seattle, Wa, Us

I work closely with stakeholders across the field, sales, product, partner, and global campaigns teams to support the North America Geo deployment of our campaigns strategy. I focus on executing a robust digital strategy for our campaign calendar with an eye toward driving increased lead engagement, providing tighter internal alignment, and optimizing the effectiveness of our tactics and overarching strategy.

Austin, Tx, Us

Directed all aspects of the LawPay Brand, from marketing programs and campaigns to educational webinars, sales enablement and events. Tracked growth from MCLs to SQLs through to product revenue and usage (processing volume). Aligned cross functional teams from integration partners, affinity partners, sales, and direct marketing on one go to market plan. Managed overall brand budget and report to executive team weekly on pipeline and plans. Enabled brand team to grow professionally. Grew the brand by over 50% year over year by implementing new channels and optimizing existing channels.

San Antonio, Texas, Us

Lead a team of marketing campaign and brand advertising professionals through strategic planning for global and regional execution to raise awareness and leads for the brand. •Generated tighter alignment with the sales organization to enable account based marketing in key industries and verticals. •Lead Brand Positioning project through company privatization and major transformation to define Brand Positioning, Value Props, and Messaging Framework. •Hired agency to explore positioning from external perspective; Defined processes and led work streams to bring new brand positioning to life and ensure strategic alignment in campaigns, messaging, sales enablement, web, social media, analyst relations, public relations, customer experience and hiring strategy.

San Antonio, Texas, Us

Launched and directed the biggest campaign in the company’s history; Effectively shifted brand perception from just a ‘hosting provider’ to ‘managed cloud provider’ (increased over 10%). •Led the RFP for a new agency of record, onboarded that agency, negotiated and gained investment from the executive board to launch the most expansive campaign in the company’s history, a $15M campaign including digital, print, out of home, radio and streaming tv advertising.•Created and led the Global Integrated Marketing Committee with cross functional leaders from every region to ensure consistent message worldwide; •Led Brand Sponsorships for strategic placement in aligned events and partners. •Defined ‘Managed Cloud’ Message in the market and delivered assets to tell the Rackspace Managed Cloud story.•Established Brand Guidelines and Campaign Guidelines with Brand Architecture and Positioning. •Built Brand Visual Identity and launched 2 brand studies with IDC for baseline and campaign results.•Integrated the 6 Solution Areas into the Managed Cloud message and assets. •Developed nurture campaigns to take prospects from Managed Cloud awareness stage to Solution Area qualified lead.•Built reporting for the Master Campaign to include inbound, outbound, and awareness metrics.•Deployed the Total Cost of Ownership tool/calculator to help sell the Managed Cloud message.•Planned and executed Install Base Newsletter to broaden awareness of depth and breadth of the portfolio to all clients.

Armonk, New York, Ny, Us

Demand Programs – Identity & Access Management and Cloud Security Campaigns Lead Owns the strategy for how Security campaigns incorporate digital elements as a way to attract net new clients – both at WW and IMT levels. - Ensures meaningful client experience with the right mix of assets- Responsible for deploying ready-to-execute email campaigns for all regions, tracking the results and implementation- Owns Security demand generation offer library with clear visibility on gaps across the buying stages.- Coordinates videos and flash demos plan for Security that results in a stronger linkage with demand gen activities and next step actions for viewers - Agency liaison for demand gen projects. Lead for security creative platform to ensure consistent look/feel for Security brand deliverables, tactics and events.- Lead geo communications from WW Security program team to IMT teams. Lead quarterly WW POR calls with the IMTs. Responsible for reporting results to executive team.- Track lead for InterConnect Global Conference Event. Owns agenda and demos/expo presence for Identity & Access Management - Cross-brand campaigns, messaging and strategy- Client/Partner Stories- AcquisitionsDrove over $2B in pipeline in 2014.

Armonk, New York, Ny, Us

Smarter Infrastructure Marketing Manager focused on messaging, go-to-market, demand programs, digital campaigns, project management and product marketing of Software, Hardware, Appliances and Services including Security, Storage, Cloud, Virtualization, Asset, Facilities and Workplace Management for Large Enterprises and Midmarket. Works with geographies globally to define, develop and execute marketing strategies.• Coordinated the strategic marketing messaging and campaign details for a $116M segment of the business, crafted the tactics through to execution globally• Delivered guidance and execution assistance to country teams to drive Asset and Facilities Management Software sales• Recorded multiple how-to videos training marketing teams on best practices • Consistently rated among IBM’s ‘Top Performers’ (1 or 2+; Never rated below 2+ since joining IBM) • Led successful new mid-market product launch including product and web marketing in a market that was foreign to IBM and Tivoli at the time. Led Tivoli Storage and Automation content into cross-IBM launches • Wrote Marketing plans and value props; Derived pipeline targets from revenue goals and implemented marketing tactics to attain those goals each quarter• Service Delivery & Process Automation portfolio transactional revenue grew 46% yty at actual rates (11% organically) with strength across the portfolio under my tenure• Piloted New ‘Cost Reduction’ Play and ‘Sarbanes-Oxley’ Plays with wide visibility and led creation of analyst deliverables, sales presentations, webcasts and collateral to drive pipeline for Tivoli Automation and Security portfolios, respectively• Piloted EMC Competitive play to have an effect on competitor EMC’s progress. IBM Storage software outgrew rest of the market (16% yty), while EMC lost 2 points.• Created a cross-brand Marketing Board with software and hardware teams

Bloomington, Illinois, Us

San Francisco, California, Us

Management trainee in credit division responsible for leading a team in the sales of financial credit instruments in commercial and retail environments. • Conducted sales of real estate, equity and business lines of credit, personal loans, unsecured and secured. Led Pacific Coast Region in submittals 3 consecutive quarters. Led Branch to Best Sales in Region • Recruited and trained new employees • Established new business to business relationships with banking branches, extending sales opportunities

Armonk, New York, Ny, Us

Market Strategy Intern Member of the IBM’s Software Group strategy team focused on management software • Performed market analysis and competitive analysis pertaining to performance and availability management software products. • Collected product requirements from customers (Led to new product development) • Worked as a member of the acquisition analysis team • Successful internship led to a full time offer after degree completion.