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High energy marketing executive with over 20 years experience developing and leading teams to define and deliver differentiated brand experiences that grow market share and build customer loyalty. Strategic leader with demonstrated success in recognizing and maximizing individual, agency and cross-functional team strengths. Part cheerleader part change agent bringing innovative and customer-focused approaches to business opportunities. My go to quote "Clarity is underrated!"
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Chief Marketing OfficerFirst Citizens Bank Sep 2024 - PresentRaleigh, North Carolina, UsCMO of First Citizens Bank, which acquired Silicon Valley Bank in 2023. First Citizens is a top 20 bank in the US with more than $200 billion in assets, serving the commercial and personal banking needs of its clients via a network of more than 500 branches nationwide and offices in 30 states. Responsible for marketing strategy and execution across the enterprise. -
Chief Marketing & Sales Strategy OfficerSilicon Valley Bank Apr 2023 - Aug 2024Santa Clara, Ca, UsResponsible for marketing and sales strategy for SVB a division of First Citizens Bank. Led the organization through post collapse recovery, managing all aspects of Marketing as well as Sales Operations, Sales Enablement, Sales Tech and Analytics. -
Chief Marketing & Strategy OfficerSilicon Valley Bank Jun 2013 - Mar 2023Santa Clara, Ca, UsMichelle Draper is the Chief Marketing Officer of Silicon Valley Bank, the premier financial partner to technology, life science, cleantech, venture capital, private equity and premium wine businesses. Draper joined the company, which has $23 billion in assets, more than 1,600 employees, and 34 locations worldwide, in 2013. Draper is responsible for the strategy and execution of SVB’s global marketing initiatives, designed to reach innovative companies of all sizes.
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Senior Vice President, Institutional Services MarketingCharles Schwab 2009 - Jun 2013Westlake, Texas, UsResponsible for overseeing the marketing strategy, planning and execution for the division of Schwab that serves independent investment advisors, retirement plan sponsors and participants, and other institutional clients. Specifically, through a team of 50+ marketing professionals in four geographical regions, manages multi-million dollar marketing budget including advertising, digital marketing, social media, events marketing, field marketing and client communications for the four business units within Institutional Services. Each business unit focuses on a distinct client need; Advisor Services, provides trading, custody, technology, practice management and other support services to help more than 7,000 independent investment advisors grow and serve their clients; Retirement Plan Services, manages bundled workplace retirement plans for thousands of employers representing more than 1.5 million retirement plan participants; Corporate Brokerage Services, handles all brokerage-related corporate services, including stock plan services, designated brokerage, mutual fund clearing and investment-only sales to employers; Retirement Business Services, serves retirement advisors and independent record keepers and manages the Business Trust division of Charles Schwab Bank. -
Vice President, Advisor Services Marketing ProgramsCharles Schwab 2001 - 2009Westlake, Texas, UsLed a team of fifteen professionals focused on developing acquisition and retention programs for Schwab’s $350 billion RIA business. Managed multi-million dollar marketing budget supporting: acquisition & loyalty programs, RIA client communications and RIA business consulting programs.
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Director, Investor Services Segment MarketingCharles Schwab 1994 - 2001Westlake, Texas, UsResponsible for segment business planning, metrics/reporting and integrated marketing programs. Set strategic direction and led tactical plans for complex cross-functional marketing communications, including market volatility and pricing changes. Led core project team, managed field training and internal communications sub-teams. Created marketing communications plan, and led development of all client messages
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Assistant Account ExecutiveWhite Cromer Bellack Public Relations, Palo Alto (Division Of Bbdo North America) 1991 - 1993High-tech public relations agency. Wrote press releases and developed editorial calendars for key accounts. Handled media relations, coordinated press tours and created innovative trade show materials to drive booth traffic.
Michelle Draper Skills
Michelle Draper Education Details
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California Polytechnic State University-San Luis ObispoJournalism
Frequently Asked Questions about Michelle Draper
What company does Michelle Draper work for?
Michelle Draper works for First Citizens Bank
What is Michelle Draper's role at the current company?
Michelle Draper's current role is Chief Marketing Officer.
What is Michelle Draper's email address?
Michelle Draper's email address is mi****@****wab.com
What is Michelle Draper's direct phone number?
Michelle Draper's direct phone number is +141576*****
What schools did Michelle Draper attend?
Michelle Draper attended California Polytechnic State University-San Luis Obispo.
What skills is Michelle Draper known for?
Michelle Draper has skills like Series 7, Series 24, Cross Functional Team Leadership, Financial Services, Integrated Marketing, Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing, Strategy, Social Media, Advertising.
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