Michelle Draper Email & Phone Number

Raleigh, North Carolina, Us

CMO of First Citizens Bank, which acquired Silicon Valley Bank in 2023. First Citizens is a top 20 bank in the US with more than $200 billion in assets, serving the commercial and personal banking needs of its clients via a network of more than 500 branches nationwide and offices in 30 states. Responsible for marketing strategy and execution across the enterprise.

Santa Clara, Ca, Us

Responsible for marketing and sales strategy for SVB a division of First Citizens Bank. Led the organization through post collapse recovery, managing all aspects of Marketing as well as Sales Operations, Sales Enablement, Sales Tech and Analytics.

Santa Clara, Ca, Us

Michelle Draper is the Chief Marketing Officer of Silicon Valley Bank, the premier financial partner to technology, life science, cleantech, venture capital, private equity and premium wine businesses. Draper joined the company, which has $23 billion in assets, more than 1,600 employees, and 34 locations worldwide, in 2013. Draper is responsible for the strategy and execution of SVB’s global marketing initiatives, designed to reach innovative companies of all sizes.

Westlake, Texas, Us

Responsible for overseeing the marketing strategy, planning and execution for the division of Schwab that serves independent investment advisors, retirement plan sponsors and participants, and other institutional clients. Specifically, through a team of 50+ marketing professionals in four geographical regions, manages multi-million dollar marketing budget including advertising, digital marketing, social media, events marketing, field marketing and client communications for the four business units within Institutional Services. Each business unit focuses on a distinct client need; Advisor Services, provides trading, custody, technology, practice management and other support services to help more than 7,000 independent investment advisors grow and serve their clients; Retirement Plan Services, manages bundled workplace retirement plans for thousands of employers representing more than 1.5 million retirement plan participants; Corporate Brokerage Services, handles all brokerage-related corporate services, including stock plan services, designated brokerage, mutual fund clearing and investment-only sales to employers; Retirement Business Services, serves retirement advisors and independent record keepers and manages the Business Trust division of Charles Schwab Bank.

Westlake, Texas, Us

Led a team of fifteen professionals focused on developing acquisition and retention programs for Schwab’s $350 billion RIA business. Managed multi-million dollar marketing budget supporting: acquisition & loyalty programs, RIA client communications and RIA business consulting programs.

Westlake, Texas, Us

Responsible for segment business planning, metrics/reporting and integrated marketing programs. Set strategic direction and led tactical plans for complex cross-functional marketing communications, including market volatility and pricing changes. Led core project team, managed field training and internal communications sub-teams. Created marketing communications plan, and led development of all client messages

High-tech public relations agency. Wrote press releases and developed editorial calendars for key accounts. Handled media relations, coordinated press tours and created innovative trade show materials to drive booth traffic.