Michelle Dalton Tyree is a multi-media journalist, brand storyteller and content marketer, specializing in crafting the voice, editorial strategy, marketing copy and more for brands as diverse as luxury shopping centers to behemoth online fashion merchants and print and online publications.A former WWD editor, Michelle was the first weekly fashion voice for the Styled Side on KPCC, Southern California's NPR station, where she reported on the business of style. She also founded L.A.-based online fashion news site Fashion Trends Daily.She is the former West Coast retail editor for Women’s Wear Daily and Fashion Editor of the Japan Times in Tokyo, as well as co-founder of L.A. luxury boutique Iconology. Iconology was lauded for deftly mixing designer offerings from such designers as Karl Lagerfeld and Oscar de la Renta with contemporary brands such as J brand, Inhabit and more, but also for its comprehensive marketing approach, which included highly successful events with both designers and bold-faced names in the entertainment industry.In addition to writing for WWD and The Japan Times, Michelle has also written for Allure, Worth Global Style Network and Footwear News and more and served as a senior fashion marketing writer for Nordstrom.com. During her career, Michelle has interviewed everyone from Manolo Blahnik, Oscar de la Renta and Pierre Berge to Reed Krakoff, Ronald Winston, Steve Wynn and many more. But, she’ll never divulge her favorite!