Michelle Duffey Email & Phone Number

Columbus, Ohio, United States

Helping young people build the civilization of love and truth by increasing awareness, establishing partnerships, and growing participation for study abroad program and pilgrimages in Poland, and retreats and seminars in the US.

Dublin, Ohio

- Manage, collaborate, coach, develop talent, and assess performance - Build and execute strategies, tactics, and budget management for five products across three markets to drive incremental and net new revenue - Conduct primary (qual. & quant.) and secondary research to garner customer and competitive insights to develop and position differentiated offerings - Partner with Service Development to assess market, customer needs, and buying journey to identify, create, refine, and launch solutions through agile development

Dublin, Ohio

- Develop and market service solutions surrounding medical capital equipment and large freight- Support vendor relations team in marketing technology and service offerings to suppliers- Conduct customer research to ensure solutions address customer needs- Collaborate with internal and external partners

Dublin, Ohio

- Assist with developing and launching a new marketing program - Compose quarterly publications for Physican Offices and Surgery Centers- Manage execution of monthly marketing calendars for multiple suppliers- Build and maintain cohesive relationships with internal and external partners

Manage packaging creation and maintenance for over 6,600 private brand products (~ 20,000 pieces of art) Work directly with over 180 external suppliers to establish packaging specifications for their respective products and ensure all pertinent warnings, descriptions and product information is captured accurately Collaborate with internal design, marketing and quality teams to ensure packaging has the correct layout, product content and meets FDA or other regulation requirements Prioritize and manage multiple packaging projects, up to 15 or more at once, to ensure deadlines are met and a complete and accurate product is delivered Lead and manage the transition to a new private brand packaging design to be implemented over 18 months where all existing packaging will be completely re-designed in a strategic order based on visibility and profitability Established a more efficient packaging process which reduced turnaround time from 5-6 months to 2-3 months by obtaining more detailed information from the supplier upfront and transitioning from manual to electronic routing with simplified forms Adapted the role of editor (used to be a separate role) in addition to packaging specialist

Global Communications (Branding) ­ Viasys Integration Project Manager (August 2007­ Sept. 2008)(Contract position through Portfolio Staffing) Manage the branding process of integrating Viasys Healthcare to Cardinal Health o Ensure all branding and communication integration projects are completed effectively and on time o Track projected branding expenses across multiple departments to define a budget for merger reserves and compile into a brief, easily comprehendible presentation o Assist in the trademark rationalization process of current Viasys brands to determine which are of most value to keep as family brands and which can be released and determine legal implications o Create and manage timeline to portray occurrence and required order of projects up to two years out and ensure successful completion of dependencies to minimize delays o Coordinate meetings and prepare presentations to communicate status and progress to relevant parties o Help organize and oversee large-scale replacement photography photo shoots Assist the communications team with coordination and execution of "Transition Day" to celebrate the official integration of Viasys facilities and employees to Cardinal He

Manage planning, communication and delivery of the Grand Opening Program, offering 2-3 months of marketing support including direct mail, advertising, promotional offer, merchandising and event fulfillment o Work cross-functionally with internal teams to deliver elements on-time and within budget o Manage relationships and negotiate with 8 outside vendors o Customer management through interaction with agents while logging issues and developing solutions o Communicate with field sales management to advertise and sell the program to agents o Improved delivery process by creating an Access database and reducing timeline by one month o Traveled to Grand Openings in Arizona; capture the event on film and create a promotional video for the program Coordinated transition of the Grand Opening Program to an online, self-service program, including the design of new creative and an easy-to-follow manual to help agents plan their own event Manage requests for Marketing Storefront, a web-based delivery tool for agents to customize and order marketing materials o Collaborate with stakeholders to ensure requests for new materials are completed accurately o Test new functionality on the web-site for major releases

Actively recruit through communication with 100 new perspective candidates daily Interview approximately 10 candidates per week and provide council on resumes and career opportunities Develop new accounts and strengthen relationships with existing clients through site visits to better understand their cultural environment and skill set requirements for their ideal candidate

2003 ­ December 2005Enrollment Services Marketing/Communication ­ Marketing Assistant/Copywriter (Jan. 2004 ­ Dec. 2005) Manage and assist in the revamping of the "Career Series Binder" which highlights 130+ majors at the University ­ can be found online at http://utoledo.edu/admission/majors.asp o Coordinated with Deans and Department Heads from each of the 8 colleges o Revised copy and creative design to appeal to the customer (students) Write, edit and assist in the design direction of over 25 recruitment communication pieces Assist with creative and photography direction through outside photographers, ad agencies and printers Administer focus groups and surveys for industry research Write copy and create design layout for the Parent Web site: http://parents.utoledo.edu/Marketing & Sales Department ­ Graduate Assistant (Aug. 2003 ­ May 2005) Complete research, make presentations and grade papers/tests for up to 3 professors at a time Coordinate, record and grade student's simulated sales calls

Master Of Business Administration, Marketing

Activities and Societies: Beta Gamma Sigma - Business Honors Society

Bachelor Of Arts; During Masters And Bachelors, Communication; Studies