Michelle Du Toit Email and Phone Number

1. Development and execution of communications for National and Local marketing campaigns, events & new store openings2.Supported the development of New Product Development through analysis and reporting of market & industry trends, customer behaviour and competitor landscape3.Worked alongside digital agencies to develop, manage and monitor all digital touchpoints including social media, app, website, EDMs and PR4.Coordinated & managed the development of all in-store POS material, marketing merchandise and all general Chocolate Bar collateral.5. Support Marketing Manager in benchmarking and analysing marketing campaigns and activations and performance of brand 6. Collaborate with cross functional teams (Operations, Supply Chain, Training and Compliance, Area and Branch Managers) to manage and execute brand plans

1. Development and execution of communications for National and Local marketing campaigns, events & new store openings2.Supported the development of New Product Development through analysis and reporting of market & industry trends, customer behaviour and competitor landscape3.Worked alongside digital agencies to develop, manage and monitor all digital touchpoints including social media, app, website, EDMs and PR4.Coordinated & managed the development of all in-store POS material, marketing merchandise and all general Chocolate Bar collateral.5. Support Marketing Manager in benchmarking and analysing marketing campaigns and activations and performance of brand 6. Collaborate with cross functional teams (Operations, Supply Chain, Training and Compliance, Area and Branch Managers) to manage and execute brand plans

1. Conducted research on customer on boarding process to identify insight on optimisation opportunities 2. Prepared (monthly, quarterly and annual) reports of marketing channels for key brand insights 3. Design and implement successful marketing campaigns across various channels (EDM, Social media, Google Ads, Website, SMS Marketing and Print) 4. Assist with the maintenance of brand website including a monthly review of all content and SEO/SEM strategies

1. Collaborated with developers and UX specialists to develop, test and launch new automated customer on boarding system 2. Developed and implemented new corporate branding across internal and external marketing channels 3. Writing targeted SEO content for website and blogs4. Reporting on success by monitoring key metrics

1. Collaborated with developers to design, test and launch new website and e-commerce functionality 2. Development and execution of communications for marketing campaigns and new client onboarding 3. Monitoring media relations and creating Press releases for upcoming events 4. Editorial Design for Mane Edition & Green Chair Newspapers and EDM’s

1. Assisted in the development and execution of communications for marketing campaigns and new product launches 2. Assisted with developing, scheduling and monitoring of social media content across 3 brands 3. Build and manage EDM database and assist in development of EDMs and communications funnel 4. Website, product listing and stock management across 3 brands

1. Perform market analysis and research on competition2. Support the marketing team in daily administrative tasks3. Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)4. Manage and update company database and customer relationship management systems (CRM)

1. Development of designs through the use of digital illustration and photo editing software2. Liaising with external printers to ensure deadlines are met and material is printed to the highest quality.3. Ensuring that on the day logistics are running smoothly (catering, venue, equipment)