Michelle Ebert Email & Phone Number

St Paul, Mn, Us

St Paul, Mn, Us

St Paul, Mn, Us

Identifying ways to solve customer challenges through new and existing products, services, and/or business models.

St Paul, Mn, Us

Activated strategic customer insights best practices (primarily in new products) by educating divisions about the importance of planning for insights, creating long-term learning plans, and executing strategic Class 4/5 programs to help 3M create new products that solve customer challenges and increase sales for 3M.

St Paul, Mn, Us

Helped our team shift from a research executor to a strategic business partner who delivers customer insights that drive important business and technical decisionsDeveloped, launched, and activated a best practices playbook around Customer Insights in the new products process (B2B focused)Led front-end of innovation projects while optimizing the processBuilt awareness for and excitement around new customer insights offerings throughout the companyOptimized and launched a new knowledge management portalConsulted with division teams to implement pro-active market research planning Provided thought-leadership on client projects (e.g., new products, market share growth, opportunity assessment, future trends, sustainability)Trained and mentored analysts

St Paul, Mn, Us

Hired 5 analysts and co-supervised a team of 11 analysts. Cross-trained them in qualitative and secondary research and synthesis skills to develop their skills, increasing their value to clients across 3MStrategized with Management to prepare for increased Insights demand at 3MCreated and implemented templates and processes to increase the business impact of customer insights while making our team more efficientAudited external vendor partnerships to maximize value for 3M

St Paul, Mn, Us

Provide business intelligence and customer feedback to multiple divisions and teams through primary and secondary research of market and industry trends, new and existing products, customers, competitors, and internal personnel.

Mendota Heights, Mn, Us

Web and mail marketing campaigns for clients and candidates, recruiting, business development research, implemented CRM platform, wrote and created company website overhaul, and provided operational support, to name a few projects.

Led the marketing efforts for business improvement seminars (continuing ed for general contractors). Participated in telemarketing, organization of the company's filing and general processes, and various other computer-related tasks.

Feasibility Study for local entrepreneur - future bar/restaurant/arcade:* Conducted primary research about a “shadow business” - interviewing employees and customers* Compared city demographics through secondary research and analysis* Contacted suppliers to determine potential feasibility, pricing, and logistics* Researched local competition concerning food, beverage, and entertainment* Developed a strategic plan to gain a competitive advantageBusiness plan for a local entrepreneur (existing business):* Gathered primary and secondary research from the owner, customers, competitors, and industry trends* Drafted a business plan to help secure lending for future expansion* Suggested ideas to improve market share. * Recommended low-cost marketing strategiesMarketing Plan for local entrepreneur (existing business)Established internship program uniformity and clarity, across multiple academic majors for students and faculty

Prepared SWOT analysis upon completion of two paralegal internshipsCompleted various tasks: preparing cases for court, filed legal forms with the State, collected documentation from involved parties, wrote letters and memos and completed various office duties

Prepared SWOT analysis upon completion of two paralegal internshipsCompleted various tasks: preparing cases for court, filed legal forms with the State, collected documentation from involved parties, wrote letters and memos and completed various office duties