-Spearhead marketing strategy and execution for SaaS solutions on a low-code platform, driving growth and market penetration-Provide leadership and mentoring to a high-performing team of product marketers, fostering professional development and optimizing team performance-Craft and refine compelling messaging and positioning based on customer insights and analyst feedback, tailored to resonate with business, operations, and IT decision-makers-Design and deliver insight-led content and sales enablement materials, empowering sales and marketing teams with actionable insights and strategic plays

-Activated and guided 12 cross-functional development teams to produce quality sales plays resulting in $6M in bookings and $48M in pipeline -Oversaw product marketing orchestration of content strategy and execution for all sales plays-Refined sales play strategy and ensured resource alignment working with sales leadership-Led globalization efforts by partnering with regional teams to establish relevant sales plays for NA, EMEA and other key regions

-Accountable for the creation of an annual marketing plan aligned to sales defined business objectives and quarterly reviews and refinements-Applied people management and cross-functional team leadership skills to launch new and enhanced SaaS solutions and advisory services – inclusive of leading sales enablement strategy and content -Measured the effectiveness of marketing programs through pipeline and win analysis with sales tools and sales engagement-Led strategic marketing efforts with partners, such as Hyland, AIIM and HR.com-Created compelling research-based messaging to highlight competitive positioning and differentiation-Built and executed strategic integrated marketing plans leveraging events, digital and social media channels-Drove strategy and execution of communications plan with industry analyst engagement

- Researched and tested messaging with key buyers through qualitative and quantitative methods- Guided and collaborated on demand generation strategy, including inbound and outbound tactics- Trained sales and internal teams on buyer personas, SaaS solutions and market trends based on research

- HiPo international assignment based in London, UK- Expanded award-winning go-to-market program to 10 countries in Western Europe - Localized and launched new solutions tailored to the Western European market- Created thought leading content and tools to fuel successful demand generation campaigns

- Played a lead role in go-to-market program selected as the 2016 Sirius Decisions ROI Award winner- Results: $58M sales pipeline generated, 5x average deal size, win/loss ratios increased 50/50 to 60/40- Enabled 300+ sales force on how to effectively use the framework to solution sell

- Developed product marketing and sales collateral- Coordinated the messaging strategy for Iron Mountain’s presence at the industry’s largest tradeshow- Managed and mentored intern who was later hired as a full-time employee

- Nominated and selected as one of 65 emerging leaders to participate in year-long professional development program- Included participating in Harvard Business School Leading with Purpose program

I worked full time at Northeastern while pursuing my MBA (focus in Marketing) part-time. With the overall goal of cultivating and engaging alumni with the university, I worked on the Signature Events team for the Office of Alumni Relations focused on marketing and planning for over 25 large-scale signature events per year. Promoted within 7 months of hire, I also started my career at Northeastern by contributing to event planning and preparation for ~400 events per year for the Alumni Center.

For the Communications team, I wrote and distributed press releases to over 300 press contacts; created the bi-weekly news bulletin, including a letter in both English and Spanish, sent to over 140 member organizations; communicated information about events and press conferences to culturally specific media outlets; updated the constituent database, website and social media pages; researched and contacted web design firms to redesign the organization's website; created news article portfolios for potential donors; attended press conferences and forums to stay informed on new legislation and other issues pertaining to immigration; and learned about immigration and immigration law through trainings. I also helped plan the annual Thanksgiving development event, and fundraising through reaching out to corporate and individual donors.