Directed the US public relations strategy for MSC Cruises, effectively launching MSC Seashore with more than 100 placements, 2.7B launch-specific impressions in six months and an estimated media value of $18.5M. Represented top U.S. destinations/tourism bureaus, including: TOURISM Santa Fe, Visit Alexandria, Florida's Paradise Coast, New Hampshire Division of Travel and Tourism Development, and New Jersey Division of Travel and Tourism.

Led a dedicated account group, with major projects including executing the $2.2B expansion/relaunch strategies for the Seminole Hard Rock Hotel & Casino Hollywood (Guitar Hotel) and Seminole Hard Rock Hotel & Casino Tampa; opening of The Kartrite Resort & Indoor Waterpark (Monticello, NY); and navigating the pandemic pivot for national retailer Party City (internal communications and crisis management, implementation of nationwide curbside pick-up and balloon delivery, Halloween 2020).

In addition to leading the overall media strategy on various hotel brands and luxury hotel and resort clients, responsibilities include: Employee Training, Motivation and Empowerment; Client-Agency Relationship Auditing; Executive Committee duties (account staffing, managing hours, contracts and fees); and New Business development.

Lead strategy and tactical development for multiple hospitality and travel/tourism accounts; supervise day-to-day executions for a team of managers/coordinators; maintain key media relationships while uncovering and responding to relevant leads; assist in new business pitches, department training and the hiring of new employees.

Catalogued, packaged and delivered current line samples to national media outlets and celebrities/celebrity stylists; monitored publicity for the designer brand and comp set.

Worked at the State of Florida Governor's Press Office (Gov. Jeb Bush) during the 2004 hurricane season crafting/issuing press releases and state of emergency evacuation notices to statewide news sources, as well as fielding national broadcast interview requests, coordinating press conferences and monitoring daily media clips.