Michelle Eklund Email & Phone Number

Rocklin, CA, US

Serves as the Public Information Officer (PIO) for the county office of education. Focuses on establishing community-based relationships with school districts/county offices of education, government entities and non-profit organizations to enhance opportunities for youth in the county. Coordinates the formulation, collection, production and dissemination.

Sacramento, California Area

Serves as a designated deputy of the association in overseeing human resources, strategic communications and media relations, membership services, legal and grievance issues, leadership and board support, non-dues revenue such as sponsorships and member perks as well as other priority initiatives and campaigns that advance association mission and goals. In.

Sacramento, California Area

Develops and oversees strategic initiatives and campaigns to advance association goals, including the association’s editorial, communication and marketing functions as well as the technology, design and printing operations. Initiates and implements strategies to generate media coverage to enhance the organization’s positive visibility, and advance the.

Sacramento, California Area

Manages daily editorial and communications operations, working with the media and initiating and implementing public relations, marketing and advocacy strategies.

Sacramento, California Area

Responsibilities included: Working on all areas of client accounts including media pitching, media relations, outreach, strategy and planning. Developed and implemented strategic public relations plans for agency clients including Walker Zanger, River City Bank, Eldorado Stone, True Refrigeration and Amtrak California. Building brand awareness of clients’.

Accountable for three departments and a total of 12 staff including an art director and design team, social media managers, community directors, special event coordinators, strategic partnership directors and leadership program staff to ensure the ongoing monitoring and modification of all areas of accountability to include budgets, schedules and quality.

(Formerly the Blood Bank of San Bernardino & Riverside Counties) Proactively developed and implemented mid-term public relations and branding marketing strategies to support community outreach and recruitment and retention goals. Led internal and external communication and marketing functions as well as established relationships with hospital partners.

Served as company liaison in community outreach efforts during a volatile political period. Evaluated and recommended sponsorship opportunities. Wrote and pitched numerous news stories.

Developed and implemented short-term communication strategies to support Bureau and city visitor attraction goals. Led media relations efforts for Route 66 Rendezvous resulting in a 60 percent increase in media impressions. Served as copy writer and editor for Bureau publications.