Serves as the Public Information Officer (PIO) for the county office of education. Focuses on establishing community-based relationships with school districts/county offices of education, government entities and non-profit organizations to enhance opportunities for youth in the county. Coordinates the formulation, collection, production and dissemination of internal/external organizational communications, social media and marketing including: media relations, website content, social networking sites, periodic publications and special communications/marketing projects. Is responsible for planning and organizing county office events, and represents the County Superintendent at community events as needed.

Serves as a designated deputy of the association in overseeing human resources, strategic communications and media relations, membership services, legal and grievance issues, leadership and board support, non-dues revenue such as sponsorships and member perks as well as other priority initiatives and campaigns that advance association mission and goals. In partnership with the ED, promotes an effective governance culture and ensures support and responsiveness to the Board ensuring regular and transparent reporting, facilitating board development and orientation, and preparing materials and analysis that support strategic decision-making and policy-setting. Partners in the association’s Resource Development Plan including more than $100,000 in sponsorship revenue and $500,000 annually in grant revenue by working with partners such as the William and Flora Hewlett Foundation, the S.D. Bechtel Foundation and others. Develops and oversees strategic initiatives and campaigns to advance association goals, including the association’s editorial, communication and marketing functions as well as technology, design, printing, membership recruitment and grant development and management. Collaborates with ED and Board of Directors to develop and implement strategies to support membership growth, leadership development and advocacy outreach. Develops and implements the association’s Strategic Communications Plan on behalf of the association which includes an award-winning website that reaches more than 1.2 million unique visitors annually. Serves as a PTA spokesperson on key statewide education initiatives including LCFF/LCAP, VAPA Standards, Smarter Balanced Assessments and NGSS. Provides strategic guidance to the ED, President and Board of Directors on key policy issues affecting the association including member mobilization on priority issues.

Develops and oversees strategic initiatives and campaigns to advance association goals, including the association’s editorial, communication and marketing functions as well as the technology, design and printing operations. Initiates and implements strategies to generate media coverage to enhance the organization’s positive visibility, and advance the organization’s positions and priorities. Established relationships with several media outlets including The Sacramento Bee, EdSource and Univision. Serves as the PTA communications lead on key statewide education initiatives including the Local Control Funding Formula (LCFF), the Local Control and Accountability Plans (LCAPs), new state standards and Smarter Balanced Assessments, working with members of the Education Coalition as well as key partner groups such as the Californian’s Dedication to Education Foundation, Children Now, Early Edge, CREATE CA and the California Association of African American Superintendents Association (CAAASA). Assists in the implementation of advocacy strategies, including member mobilization on priority issues, recently, worked to inform and engage members about SB 277 and AB 2680. Works with school district PIO's on education issues such as family engagement, new state standards and assessments.

Manages daily editorial and communications operations, working with the media and initiating and implementing public relations, marketing and advocacy strategies.

Responsibilities included: Working on all areas of client accounts including media pitching, media relations, outreach, strategy and planning. Developed and implemented strategic public relations plans for agency clients including Walker Zanger, River City Bank, Eldorado Stone, True Refrigeration and Amtrak California. Building brand awareness of clients’ products and services through public relations campaigns including press events, media interviews,media kits, special events and more. Developing press releases and editorial statements. Using discretion and judgment to decide how to obtain the most effective media coverage, including targeting the appropriate media outlets and reporters. Developing targeted media lists and manage the tracking of coverage reports. Day-to-day proactive and reactive media relations in order to keep a pulse on the industry, respond to incoming media requests and assist editors and reporters. Developing and pitching story ideas to consumer and trade press. Researching and pursuing new editorial opportunities to increase client exposure. Spearheading social media and public relations efforts for the agency's internal marketing goals.

Accountable for three departments and a total of 12 staff including an art director and design team, social media managers, community directors, special event coordinators, strategic partnership directors and leadership program staff to ensure the ongoing monitoring and modification of all areas of accountability to include budgets, schedules and quality parameters. Developed and implemented the overall strategic plan for marketing & communications, program delivery (Girl Scout Leadership Experience), adult recruitment, membership, community development and advocacy initiatives. Provided senior-level leadership and serves as a thought leader in the development, implementation and assessment of strategies for all areas of accountability and serves as the primary communications conduit to executive leadership and key community and business partners. Developed consistent and timely advocacy messages that influence public policy and represent stands on issues of importance girls and their well-being by building partnerships forming coalitions with other nonprofit community and governmental organizations committed to similar policy agendas for youth and girls. Served as the brand steward by integrating numerous disciplines, including web and online media; video, photography, and broadcast; marketing and advertising; editorial; publication production; graphic design; and media relations and internal communications.

(Formerly the Blood Bank of San Bernardino & Riverside Counties) Proactively developed and implemented mid-term public relations and branding marketing strategies to support community outreach and recruitment and retention goals. Led internal and external communication and marketing functions as well as established relationships with hospital partners, elected officials, key community leaders and community-based organizations to secure advocates for the Blood Bank's lifesaving mission.

Served as company liaison in community outreach efforts during a volatile political period. Evaluated and recommended sponsorship opportunities. Wrote and pitched numerous news stories.

Developed and implemented short-term communication strategies to support Bureau and city visitor attraction goals. Led media relations efforts for Route 66 Rendezvous resulting in a 60 percent increase in media impressions. Served as copy writer and editor for Bureau publications.