-Lead pre-purchase, post-purchase, and consumer education initiatives and plan, develop, and execute marketing activities and efforts for the Thermador brand to increase brand awareness and consumer loyalty-Supervise digital efforts including website, SEO/SIO content optimization, CRM, mobile app, CMS management, and video content creation, adding over 100 educational videos within a 2-year period-Responsible for analyzing NPS data and successfully increased the NPS website score by 51 points in 2 years. Conduct user testing and make optimizations to improve the user experience on the website -Spearhead all B2B and B2C CRM campaigns and automated journeys, totaling over 100 emails per year, with above industry open rates, increasing consumer open rate by over 28% YOY. Expanding the post-purchase journey to a 2-year customized journey and increasing average time on the website from email by 22% YOY-Manage initiatives with relevant external agency partners (Creative, Digital, 3D Renders), internal cross-functional teams, and international teams to ensure project success while optimizing ROI and tracking budgets-Trailblazing personalized mobile app content, Thermador is the first BSH brand to implement branded, personalized post-purchase consumer content in the Home Connect app, the BSH smart home solution-Collaborate with product teams to ensure successful product launches by defining product positioning, and leading launch support such as website development, photography, video, and product messaging-Review all market research to ensure best practices throughout all marketing activities

-Collaborates with international teams, creating a global marketing strategy and managing projects with Asana-Leads the digital marketing strategy by creating integrated marketing campaigns across email, web and social media-Creates and executes social media strategy across LinkedIn, Facebook, Instagram, and Twitter tailored for B2B and B2C audiences using Sprout Social-Grew social media impressions over 350% and engagements 698% within four months -Executes the use of community engagement through user-generated campaign content -Plans and executes email marketing campaigns including automated campaigns using HubSpot-Manages agencies for website maintenance and Amazon Seller Account -Assists with GTM strategy for new product launches-Updates all marketing collateral to enable the sales team using Highspot to increase customer engagement-Maintains current information on the website using Magento 2 Commerce -Works collaboratively with a graphic design team to create marketing collateral including digital and print materials and manages timelines and deadlines for projects -Leads marketing for clinical education webinars

-Recipient of the 2020 UPCEA Crisis Management Marketing Award -Executed comprehensive marketing strategies and production schedules for B2B and B2C audiences, including content marketing, web, social media, advertising, print, email campaigns, and strategic partnerships-Managed all webinars for different audiences, including B2B and B2C. Increasing the average annual webinar registration by 55% for leadership webinars and increasing attendance by 64% for K12 webinars-Developed copywriting for web, print, advertising, and email for B2B and B2C audiences-Established monthly newsletters campaigns utilizing content marketing strategies-Generated reports and documentation as needed for email, webinar, event, social media, and advertising spend using google analytics, data studio, Sprout Social, Constant Contact and Salesforce-Utilized Salesforce dashboards and google analytics to track, monitor, and report marketing campaigns and track lead generation success-Created automated email campaigns with Salesforce through the customer journey-Led the creation, implementation and training of using Salesforce Leads and Opportunity modules to track our B2B sales funnel-Managed integrated social media campaigns to market programs and build brand awareness-Produced print and web collateral using InDesign, including flyers, social media ads, and digital asset-Maintained and updated the website using Sitecore, assisting in API testing and integrations used JIRA to manage projects-Conducted competitor analysis on existing programs and potential new programs-Assisted with GTM strategy for new products-Managed the departments marketing collateral and website rebranding

-Directed content, design, and production of all nonprofit marketing materials. This includes identifying the need for a tool kit containing materials and best practices for email, print materials, digital, and social media-Cultivated detailed action plans with partners for year-round marketing campaigns resulting in charity partners tripling their marketing efforts and increasing donor enrollment by over 30%-Created and tracked the sales funnel process within Salesforce crafting our use of Leads, Opportunities, Accounts and Contacts-Lead team member responsible for all B2B client interaction throughout pipeline-Managed the internship program, including recruiting, onboarding, and supervision of interns

-Successfully managed over 300 clients through the onboarding process of launching their websites which included implementing e-commerce platforms, IDX search, and third-party application integration -Recognized as the highest performer, managing 60-80 clients a month, out of a team of 25. Consistently received monthly recognition for achieving the highest level of client satisfaction. -Designed, created, and managed websites for clients using a CMS, while ensuring the optimization of SEO, mobile-responsiveness, 301 redirects, keywords, meta description, and meta tag implementation-Advised clients on B2B and B2C marketing best practices throughout various industries-Managed accounts and contacts using Salesforce to track and record pipeline progression-Utilized Zendesk to successfully communicate with clients and submitted escalated tickets via JIRA-Served on taskforce charged with piloting new programs to optimize productivity and custom experience

-Planned and managed all aspects of the nonprofit's national annual series of 5 city events for 250+ guests. This included marketing and promotion, sponsorships, silent auction, venue selection and negotiation, logistics, budget, volunteer staff, event ticketing, social media, and programming-Managed marketing strategy for the brand including maintaining the website through wix, executing e-mail campaigns with Mailchimp, and managing all print material needs-Executed social media campaigns for Facebook, Twitter, and Instagram-Oversaw the creation of design and content for event graphics, printed materials, and design of promotional images-Recruited, trained, and managed 8 interns and 30-40 volunteers for each event -Produced the most successful fundraising event raising over $36,000 at our 13th Annual Orange County event. Led the most successful silent auction raising over $7,000 at our 5th Annual Los Angeles event-Secured and managed donations, sponsorships, and vendor relationships for events-Maintained donor relations, recognition, and donation tracking through Excel Spreadsheets -Responsible for organizing and overseeing all aspects of Silent Auction including procurement of auction items, event display, closeout process, and distribution of items to winners-Evaluated the effectiveness of procedures and instituted changes to improve efficiency

-Assisted in the launch of the WeCare Partnership program by forging over 10 partnerships within 2 months including Affirmats, Hugger Mugger, Chemo Beanies, Vapur, Bloom, Drink Branders, Kuhi Comfort, Coal, Cents of Style and Ferris Wheels & Carousels-Developed outreach plans for donors, sponsors and potential partners-Utilized cold-calling skills to acquire new donors and sponsors-Secured donations and sponsors for our events and programing nationwide in the amount of over $38,000 including silent auction and in-kind donations-Managed Silent Auction closeout for THE Breast Cancer Fundraiser’s local events

-Delivered exceptional Guest Service daily to 250,000 Guests every week in a fast-paced environment-Adept to manage multiple tasks and problem solve in a high volume area-Demonstrated effective communication with a team of cast members to ensure superior Guest Service-Successfully Completed the Disney College Program

-Reached out to Southern California cities, non-profit organizations and corporations to secure participation and partners in Giving Tuesday So-Cal’s campaignThis position was a seasonal position from June-December.

-Identified and develops donors and sponsors for our upcoming events and programs-Assisted with fundraising administrative and clerical duties-Maintained relationships with our donors and corporate partners through outreach and thank you letters-Organized and recorded inventory of donations and purchases-Reached out to our Grant Recipient families to discuss our programing

-Individually taught and clarified course material to 4-6 Chapman University students per week-Combined motivation and instruction to create higher level of comfort with course material-Monitored and implemented improvement action plans based upon individual need of students

-Maintained effective purchasing and food inventory records -Showcased flexibility by maintaining workplace aesthetics while conducting 40+ sales transactions-Supervised and trained 5 new employees to uphold company policies and procedures

-Part of a multifunctional event team that planned and executed 200+ events in a 100 acre park-Ensured guest flow and safety while directing and assisting 100-1000 guests per day-Showcased creative thinking when planning activities ranging from party games to field events