MCC Marketing Group is a live entertainment consultancy group offering 20 years of experience and insights, creating opportunities and providing marketing leadership across the live entertainment space.

Developed strategic marketing and promotional plans for over 175 concerts, attractions, and family shows annually.

- Develop and execute strategic marketing and promotional plans for concerts, attractions and family shows held annually at Madison Square Garden, The Theater at MSG, Radio City Music Hall, and the Beacon Theatre in New York City.- Spearheaded all aspects of marketing campaigns including: overseeing relevant outside contracts, generating promotional support, overseeing media buying (including traditional, and non-traditional), creative and sponsorship plans.- Generate concepts, design and headlines for trade ad campaigns branding venues and honoring artists. - Manages all aspects of Chase related marketing & promotions including Early On-Sales, Coming Events and related strategies.- Manage key relationships with concert promoters and artist representatives, and supports the Bookings group with comprehensive pitches to prospective clients.

- Utilize broad scope of industry knowledge and dynamic business acumen toward developing and managing forward thinking marketing campaigns to launch three concert seasons while serving as the key decision-maker and negotiator.- Train, mentor, and manage a top-performing team of marketing associates, including directing team to proactively drive box office sales at various high-profile venues (e.g. Carnegie Hall, Lincoln Center, Kennedy Center, Orchestra Hall).- Oversight and optimization of community management and social content programming with core emphasis on traffic, community growth and revenue- Constant evaluation of new social/digital platforms; maintaining up-to-date knowledge of industry trends and developments- Exhibit sharp analytical abilities toward developing and implementing marketing budgets for each concert season, including strategically sourcing new vendors (e.g. designers, print companies) and maintaining multi-agency relations.- Coordinate press releases to contribute to widespread media coverage of events (e.g. full-page New York Times article).• Achieved greater visibility for potential clients via rebranding of Manhattan Concert Productions.• Achieved the highest sales figures in the company’s 14-year history via launch of three concert seasons.• Spearheaded an increase in box office sales by 400%, along with surpassing 2013’s ticket sales goal with focused development on robust online / social media campaigns to reach comprehensive target audiences.

- Strategically steer start-up and successful operations of a music management company, including compiling media lists and venue contacts while adhering to budgets and tracking expenditures and building a strong industry reputation.- Expertly outline marketing and PR campaigns for established and emerging Irish and international acts on music rosters.• Developed valuable relationships with artists, venues, media outlets, and record labels.• Secured value-added exposure for artists by leveraging relations with key media partners.• Created a high-exposure PR campaign for Ireland’s leading “boutique” festival, Castle Palooza.• Successfully booked Irish and U.S. tour dates and travel details for Corkscrew Music roster acts.

- Capitalized on the opportunity to cost-effectively manage event budgets, advertising schedules, and media buying; write engaging ad copy; maintain media contact lists; meet daily media traffic deadlines; and develop key campaigns.- Initiated creative marketing campaigns for 100+ concerts annually to highlight presence of internationally renowned artists, including ensuring diverse issues concerning venue / artist credentials, ticketing, and VIP tables were handled.• Generated a 50% increase in orchestra newsletter subscribers.• Explored new avenues of marketing to effectively lead to a high ROI.• Achieved 25% increase in ticket sales to exceed sales goals for 2011 / 2012.

- Drove Festival success by managing strategic relationships with principal sponsorship partners, brainstorming and collaborating with marketing and management teams to draw up proposals based on prospective client relationships, liaising among distribution management to position and deliver branded materials, and executing onsite promotions.• Achieved record-setting attendance figures for an increase of 40%.• Created innovative campaigns to promote touring international acts.• Increased brand awareness via advanced networks of contacts and associates.• Introduced PR workshops to assist festival artists and vendors with outreach / promotions.

- Played a vital role in serving on an onsite team at internationally recognized Irish festivals for Ireland’s leading music magazine (U.S.-based Rolling Stone equivalent), including directing staff, coordinating street team activities, implementing developments with subscription packages, and working closely as an artist liaison with top national acts.• Coordinated annual events such as Hot Press Music Show attended by 15,000+ professionals.• Led street teams for The Jagermeister Freezer Sessions, Electric Picnic, and Oxegen Festivals.

- Led targeted marketing and public relations initiatives for this annual 16-day citywide summer celebration, including planning, implementing, and monitoring campaigns to achieve income and attendance targets for production and events.- Liaised among box office teams to ensure sales were on track and adjusted strategy accordingly, along with tracking all marketing and public relations expenditures, adhering to predetermined budgets, and supervising top events’ production.• Personally delivered the Festival’s first comprehensive online marketing strategy.• Optimized multi-production editorial by creating and implementing PR campaigns.• Achieved record-breaking attendance figures for ticketed events throughout the festival.

- Maximized bottom-line performance by closely coordinating efforts with record labels, artist managers, and publicists to obtain promotional materials to promote upcoming shows, including strategically developing, executing, and fulfilling results-generating promotions for existing media partners and creating engaging advertising materials.• Successfully covered all local shows and executed promotional efforts on site at key venues.

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