Michelle E. Mccarthy Email & Phone Number

MCC Marketing Group is a live entertainment consultancy group offering 20 years of experience and insights, creating opportunities and providing marketing leadership across the live entertainment space.

New York, NY, US

Newark, NJ, US

Developed strategic marketing and promotional plans for over 175 concerts, attractions, and family shows annually.

New York, NY, US

- Develop and execute strategic marketing and promotional plans for concerts, attractions and family shows held annually at Madison Square Garden, The Theater at MSG, Radio City Music Hall, and the Beacon Theatre in New York City.- Spearheaded all aspects of marketing campaigns including: overseeing relevant outside contracts, generating promotional.

New York, New York, US

• Utilize broad scope of industry knowledge and dynamic business acumen toward developing and managing forward thinking marketing campaigns to launch three concert seasons while serving as the key decision-maker and.
• Achieved greater visibility for potential clients via rebranding of Manhattan Concert Productions.
• Achieved the highest sales figures in the company’s 14-year history via launch of three concert seasons.
• Spearheaded an increase in box office sales by 400%, along with surpassing 2013’s ticket sales goal with focused development on robust online / social media campaigns to reach comprehensive target audiences.

• Strategically steer start-up and successful operations of a music management company, including compiling media lists and venue contacts while adhering to budgets and tracking expenditures and building a strong.
• Developed valuable relationships with artists, venues, media outlets, and record labels.
• Secured value-added exposure for artists by leveraging relations with key media partners.
• Created a high-exposure PR campaign for Ireland’s leading “boutique” festival, Castle Palooza.
• Successfully booked Irish and U.S. tour dates and travel details for Corkscrew Music roster acts.

Dublin, IE

• Capitalized on the opportunity to cost-effectively manage event budgets, advertising schedules, and media buying; write engaging ad copy; maintain media contact lists; meet daily media traffic deadlines; and develop.
• Generated a 50% increase in orchestra newsletter subscribers.
• Explored new avenues of marketing to effectively lead to a high ROI.
• Achieved 25% increase in ticket sales to exceed sales goals for 2011 / 2012.

Dublin, IE

• Drove Festival success by managing strategic relationships with principal sponsorship partners, brainstorming and collaborating with marketing and management teams to draw up proposals based on prospective client.
• Achieved record-setting attendance figures for an increase of 40%.
• Created innovative campaigns to promote touring international acts.
• Increased brand awareness via advanced networks of contacts and associates.
• Introduced PR workshops to assist festival artists and vendors with outreach / promotions.

Dublin 1, Dublin, IE

• Played a vital role in serving on an onsite team at internationally recognized Irish festivals for Ireland’s leading music magazine (U.S.-based Rolling Stone equivalent), including directing staff, coordinating street.
• Coordinated annual events such as Hot Press Music Show attended by 15,000+ professionals.
• Led street teams for The Jagermeister Freezer Sessions, Electric Picnic, and Oxegen Festivals.

Cork, IE

• Led targeted marketing and public relations initiatives for this annual 16-day citywide summer celebration, including planning, implementing, and monitoring campaigns to achieve income and attendance targets for.
• Personally delivered the Festival’s first comprehensive online marketing strategy.
• Optimized multi-production editorial by creating and implementing PR campaigns.
• Achieved record-breaking attendance figures for ticketed events throughout the festival.

Beverly Hills, California, US

• Maximized bottom-line performance by closely coordinating efforts with record labels, artist managers, and publicists to obtain promotional materials to promote upcoming shows, including strategically developing.
• Successfully covered all local shows and executed promotional efforts on site at key venues.

Way Over Budget is a mobile production company specializing in feature films, commercials, and documentaries.

Marketing Strategy, International Marketing

Music Publishing

Professional Diploma In Digital Marketing

Ba In Business Studies And Arts Management, Music Management, Strategic Arts Management, Law, Cultural Policy, New Media Technology

Music Management, Media, Publicity, Promotion, Publishing, Record Labels And Lots More

Bachelor Of Arts In Music, Composition & Orchestration, Music History, Traditional Irish Music, Performance, Music Tech