Michelle Erickson

Michelle Erickson Email and Phone Number

Marketing Strategist @ Salt Lake City, UT, US
Salt Lake City, UT, US
Michelle Erickson's Location
Salt Lake City, Utah, United States, United States
Michelle Erickson's Contact Details

Michelle Erickson personal email

n/a

Michelle Erickson phone numbers

About Michelle Erickson

Seasoned marketing strategist with 15+ years' experience helping leading B2B technology brands grow revenue by strengthening their relationships with channel partners and customers. Engaged and continually curious about business, industry, market and technology trends. Collaborative cross-functional team leader, skilled at people, budget, and resource management and project scoping.Adept at driving forward multiple complex projects to meet tight deadlines. Curious researcher who extracts and applies data insights to tell compelling stories in order to elevate content experiences and activation strategies across multiple channels.

Michelle Erickson's Current Company Details
Work with clients includes: Comcast Business, Wilson Connectivity

Work With Clients Includes: Comcast Business, Wilson Connectivity

Marketing Strategist
Salt Lake City, UT, US
Michelle Erickson Work Experience Details
  • Work With Clients Includes: Comcast Business, Wilson Connectivity
    Marketing Strategist
    Work With Clients Includes: Comcast Business, Wilson Connectivity
    Salt Lake City, Ut, Us
  • Mrm
    Group Content Strategy Director
    Mrm Aug 2017 - Apr 2023
    New York, Ny, Us
    Helping leading B2B technology brands grow revenue by strengthening relationships with their customers. Developing and executing content strategies across multiple channels targeted at key verticals. Equally comfortable diving into research data or driving forward multiple complex projects and applying insights to elevate content experiences and activation strategies across multiple channels.
  • Mrm//Mccann
    Strategy Director
    Mrm//Mccann Apr 2008 - Aug 2017
    New York, Ny, Us
    As Strategy Director, my responsibilities include:Directing insights:- Developing a deep understanding of the target audience (whether B2B buyer, consumer or channel partner) - Leading primary and secondary research efforts- Sharing strategic insights and implications via presentation, work products, and thinktank participation to shape communications solutionsAudience advocate:- Bringing the audience perspective to the development of agency solutions- Representing the target audience throughout the entire development process to ensure that communications programs are both relevant and compelling- Presenting the audience to the creative team to assist with creative development- Providing a filter for assessing the authenticity of communications
  • Clearone Communications
    Channel Sales Manager
    Clearone Communications May 2004 - Nov 2005
    Salt Lake City, Ut, Us
    Maintained, supported, and generated additional revenue from existing distributors, dealers, rep firms and end-users in assigned regions. Partnered with Regional Sales Managers to meet or exceed quarterly revenue targets of $30M business.• Trained existing and new customers on product line; conducted regular product training webinars• Managed existing dealer base; served as main point of contact to resolve issues, build relationships • Consultative selling to end-users to provide lead generation for dealers • Represented company and products at trade shows and other events
  • 3Com Corporation
    Account Manager
    3Com Corporation 2002 - 2004
    Marlborough, Ma, Us
    Managed ten major distribution and direct market retail accounts. Partnered with National Account Managers to meet or exceed quarterly revenue targets of $192M business. Drove resolution of various complex product, program and operational issues.• Identified, communicated and tracked channel and partner programs and promotions• Solicited accounts to increase sales; made order recommendations; prioritized and tracked critical orders• Managed channel inventory levels to maximize sales out and minimize returns• Coordinated with supply chain, order management, field sales organizations and key account contacts to identify pipeline leads, ensure product availability and facilitate revenue fulfillment • Fielded all account inquiries, monitored availability on over 100 SKUs to facilitate order fulfillment and drive revenue recognition
  • 3Com Corporation - North America Channel Sales
    Sales Analyst
    3Com Corporation - North America Channel Sales 2001 - 2002
    Created, updated, analyzed and presented accurate and timely sales data and reports for team of 20.• Extracted, organized and presented daily, weekly and quarterly sales-in and sales-out data on $170M business for sales organizations• Managed a quarterly budget of $50K• Coordinated projects such as 3Com Sales participation in 2002 Winter Olympics
  • 3Com Corporation
    Product Marketing Specialist
    3Com Corporation 1999 - 2001
    Marlborough, Ma, Us
    Managed marketing communications, media relations, competitive assessments for mobile product line, a business of $450M annually, and for wireless Bluetooth products. • Coordinated awareness, launch strategies; assured strategic, technical and creative consistency of key messages, market positioning• Prepared assignment briefs, creative briefs; managed agencies to produce print and electronic collateral, co-op advertising campaigns • Produced and edited outbound marketing materials for product line, including Web content, online demonstrations, technical datasheets and diagrams, product box copy, advertising, trade show graphics• Collaborated with public relations and analyst relations teams to leverage opportunities to promote technology, product awareness• Represented 3Com on Bluetooth Special Interest Group (SIG) Marketing Events team• Performed market research and competitive analyses; coordinated benchmark testing
  • Aflac/West Territory
    Marketing Assistant
    Aflac/West Territory 1992 - 1997
    Columbus, Ga, Us
    As key member of West Territory sales management team, performed administrative, events coordination and marketing communications functions for fast-paced organization of sales leadership.• Assisted VP and staff with goal setting and preparation of annual business plan for $70M business• Developed quarterly sales promotions, created incentive programs and materials, ran weekly sales numbers and calculated and published weekly results• Planned, coordinated and managed annual leadership conference for 300+ sales managers, quarterly State Sales Coordinator meetings/retreats, field sales training functions -- including venue selection, contract negotiation, promotion and communication to attendees, travel arrangements, catering and entertainment arrangements• Ran reports and tracked sales against quarterly targets; published results for management• Created and published weekly territory newsletter for distribution to sales managers

Michelle Erickson Skills

Strategy Marketing Communications Product Marketing Competitive Analysis Marketing Advertising Lead Generation Mobile Devices Management B2b Creative Direction Multi Channel Marketing Leadership Budgets Market Research Sales Operations Business To Business Public Relations Project Planning Demand Generation Training Sales Management Proofreading Editing

Michelle Erickson Education Details

  • Brigham Young University
    Brigham Young University
    Fine Arts

Frequently Asked Questions about Michelle Erickson

What company does Michelle Erickson work for?

Michelle Erickson works for Work With Clients Includes: Comcast Business, Wilson Connectivity

What is Michelle Erickson's role at the current company?

Michelle Erickson's current role is Marketing Strategist.

What is Michelle Erickson's email address?

Michelle Erickson's email address is me****@****lac.com

What is Michelle Erickson's direct phone number?

Michelle Erickson's direct phone number is +180125*****

What schools did Michelle Erickson attend?

Michelle Erickson attended Brigham Young University.

What are some of Michelle Erickson's interests?

Michelle Erickson has interest in Civil Rights And Social Action, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Michelle Erickson known for?

Michelle Erickson has skills like Strategy, Marketing Communications, Product Marketing, Competitive Analysis, Marketing, Advertising, Lead Generation, Mobile Devices, Management, B2b, Creative Direction, Multi Channel Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.