Michelle (Shmukler) Erste, Cpsm Email & Phone Number

Alpharetta, Ga

Lead strategy for marketing pursuits, including serving as the executive team liaison on all marketing and business development opportunities. Lead brainstorming, positioning, research, and analysis of marketing strategy. Develop and maintain business development dashboards. Create marketing process to position the firm for proposals and coordinate marketing efforts between departments.

Atlanta, Georgia

Lead strategy for marketing pursuits, including partnered with executives and project managers to manage the sales process, provided support in marketing strategy, including leading brainstorming, positioning, research, and analysis, and developed and maintained business development dashboard for each department and branch office to track successes and manage risk. Managed the marketing process to position the firm for proposals. Coached professional staff in presentations. Developed and managed competitor relationships to build strategic alliances. Wrote grants for clients. Led proposal efforts.

In February 2010, JJG was acquired by Jacobs Engineering Group. Coordinated between graphics staff and operations team. Provided coordination of all details of proposal process. Managed, designed, and oversaw production of marketing materials. Managed production calendar. Provided ongoing communications with teams. Researched, wrote, edited, and proofread proposals. Managed production schedule for proposals. Produced, printed, collated, and bound proposals. Worked with outside vendors for collateral materials, as needed. Partnered with executives and project managers. Provided support in planning for upcoming pursuits. Coordinated multiple marketing efforts between departments. Developed and managed competitor relationships. Developed client relationships to build work opportunities.

In February 2010, JJG was acquired by Jacobs Engineering Group. Coordinated between graphics staff and operations team. Provided coordination of all details of proposal process. Designed and oversaw production of marketing materials. Provided ongoing communications with teams to keep everyone on schedule. Researched, wrote, edited, and proofread proposals. Managed production schedule for proposals.

Developed brand logo, marketing materials, and messages to rebrand company after owner buy-out. Developed client and strategic competitor relationships to build work opportunities. Developed marketing strategy and business plan for expanding business. Researched markets throughout the Southeast. Researched, wrote, and edited government-issued proposals, usually several at a time. Wrote, edited, and updated general marketing materials. Maintained marketing library.

Managed details of training events, including the development of agendas, creation of invitations and brochures, communications with vendors and internal and external employees and contractors on training, and creating and managing event budgets. Provided operational support in standardizing approach to work. Attended events to provide on-site support and management. As marketing assistant, prepared marketing analysis for locations nationwide and marketed educational services through parent and school meetings. As executive assistant, managed corporate office of 20+ employees.

Mba, Marketing

Bfa, Theatre

Activities and Societies: Meisner Extension Studio, Sunflower Works