Michelle Samson Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, United States

• Worked with businesses large and small to reinvigorate brand, optimize conversion & gain exposure • Wrote & edited creative website content for key retail, beauty, healthcare, and tech clients

Greater New York City Area

• Managed a team of one copy manager and one copy editor, providing strategic oversight, directing workload, ensuring quality, and developing a team based on shared vision, values, and goals• Optimized social media posts through use of analytics and strategy reports on top competitors and industry trends, adjusting marketing initiatives to target new demographics and expand market share• Collaborated with design to produce all marketing materials, including direct mail, digital ads, brand shops, in-store signage, video storyboards and scripts

• Managed a team of nine copywriters and freelancers• Helped create and copy edit an average of 100+ weekly marketing assets, including emails, category pages, SKAVA and mobile sitelets, static pages, banner and affiliate ads, financing assets, legal documents and video scripts • Presented assets to creative team, including email sales results, conversion rates and SPR • Positioned Macy’s for maximum sales potential through use of SEO research, using back-end web development, expanded content development, and other optimization strategies

New York, Ny

• Managed a team of copywriters and freelancers in accessories, beauty, fashion jewelry, fine jewelry, handbags, intimates, shoes and watches• Collaborated with design to produce digital marketing assets, Facebook and Twitter posts, strengthening the corporate brand while expanding reach• Optimized Facebook and Twitter posts through use of analytics and strategy reports on top competitors and industry trends, adjusting marketing initiatives in order to strengthen brand and extend market share• Managed product copy and marketing copy workflow

Greater New York City Area

• Wrote all product copy, emails, legal disclaimers and video scripts for fine jewelry.

New York, Ny

• Provided all written content, product descriptions, and promotional copy• Utilized analytical charts to target website demographic for sales and marketing materials• Produced marketing materials, including e-newsletters, E-zine Articles, and blogs• Created creative and catchy e-mail campaigns to help drive sales • Helped position website for maximum search engine optimization using specific keywords• Implemented a social media marketing campaign involving Facebook and Twitter• Promoted the company with news releases and spotlight reviews in multiple fashion and style blogs

New York, Ny

• Managed accounts for several commercial real estate companies• Promoted clients with press releases, bylined articles, marketing materials and special events• Pitched stories to and received positive press in The Wall Street Journal, The New York Times and more

New York, Ny

• Gathered breaking news for weekly commercial real estate newsletter producing 8-10 stories on average • Specialized in commercial real estate, specifically commercial mortgage-backed securities, real estate investment trusts and collateralized debt obligations• Edited and proofread all copy before production each week

New York, Ny

• Edited press releases for a wide variety of publicly-traded companies under tight deadlines • Formatted and edited client photography for use on multiple Web sites

Greater New York City Area

• Authored movie review on documentary film entitled "Runner's High"