Michelle Etheridge Hicks Email & Phone Number

Calling all Richmond-area women entrepreneurs and professionals!Each month Women In Business RVA hosts multiple networking events for local women in business, or women looking for work and women hiring.Connect with like-minded women: Build your network and make valuable connections with other female leaders across diverse industries.Find new opportunities: Find potential referral partners, collaborate on projects, or simply expand your professional circle. Enjoy a supportive community: Gain inspiration and encouragement from successful women in business, regardless of your career stage. Whether you are a seasoned leader or just starting your journey, these meetups are the perfect space to connect, learn, and grow.

Richmond, Virginia, Us

Ballyhoo Digital is your smart and effective online marketing solution. With our team of passionate, data-driven experts, we're here to elevate your brand, engage your audience, and drive results that matter.Our solutions include:SEO/SEMGoogle AdsWebsite CreationEcommerce MarketingEmail MarketingSocial MediaList Building...and moreContact us today, and let's start your digital success story!My Responsibilities:Perform client research and identify opportunities for account growth, account penetration and market expansion.Generate new business with marketing initiatives and strategic plans through cold calling, networking and online marketing. Develop processes to analyze customer feedback to incorporate insights into product development strategies.Establish, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.Launch successful digital marketing campaigns that achieved goals for increased website traffic.Manages budget allocation and resource utilization to maximize marketing ROI.

Ballyhoo Design and Print specialized in bespoke graphic design and printing services that elevated brands. We created eye-catching logos, print materials, and online marketing images. You can even catch our designs on the Richmond Squirrels wall advertising.

Beacon Tree Foundation’s mission was to be the advocate for families who have children struggling with mental illness by focusing on education, access to services, and the ability to pay for those services. Our purpose then was to create an environment in which all children with mental illness get the help they need when they need it, to provide seamless access to mental health resources and avoid acute crises.My responsibilities as Board President were:Created organization brand messaging, collateral materials, customer events, promotional strategies, and product commercialization for non-profit organization.Executed a successful fundraising initiative.Demonstrates strategic planning and leadership skills resulting in substantial financial support for organizations missions and objectives.Researched developing trends to stay updated with new ideas and marketing practices.Generated sponsorships with related and partnering entities to enhance marketing objectives.Executed marketing plans that increased revenue.

The West Richmond Businessmen's Association is a non-profit social club in the Richmond, VA area. As Executive Director my responsibilities were:Managed the CRMManaged all event marketingPlanned events from creation to event designManaged social mediaOversaw board meetingsResponsible for all accounting of billing, deposit, and expenses through Quickbooks

Ronkonkoma, Ny, Us

Full-time position working remotely for the main office in Ronkonkoma, NY.Successfully managed all aspects of state, regional and national tradeshows, from calendar management, budgeting and vendor selection all the way to setup and tear-down. This also included coordinating with speakers and attendeesCollaborated with teams from different departments, including marketing, sales, and customer support, to develop and implement a virtual tradeshow with over 1000 attendees. Because I worked remotely it was important to have good working relationships with staff across the country through weekly phone conferencesNegotiated contracts with venues, vendors and suppliers to obtain best rates and servicesWorked with outside vendors on conference logistics, including booth selection, electricity, material handling, lead retrieval software along with all other needed servicesDeveloped and maintained event budgets for all marketing events, tracking expenses against budget and identifying opportunities for savingsCreated event collateral that aligned with the overall branding and messaging of the event, and that effectively communicated the key benefit of the event to potential attendeesSegmented email lists and created targeted email marketing campaigns for events, including sending personalized invitations and reminders to potential attendees. Used online social media platforms to promote events to a wider audienceCreated and sent post-event surveys to attendees of booth and workshop attendees along with webinar attendees, and used the feedback to improve future eventsPlayed a key role in creating and managing the company’s website, landing pages, image assets, and company storeDeveloped Amazon ecommerce store and increased sales year over yearPerformed market segmentations, targeting and positioning for each product lineLaunched successful digital marketing campaigns that achieved goals for increased website traffic

Managed business office for multiple products and acted as liaison to corporate officeSupervised sales assistantsManaged accounts payable/receivables and collections, acted as assistant to company controller Assisted the President and Vice President with client services

Marketing/Business Administration, Marketing

Associate'S Degree, Accounting/Comp Prog