Bringing passion and purpose Nitro's brand as the leader for brand marketing, content, social media and communications.

With 25 years of technology and marketing expertise, I help software publishers, partners, resellers, and ISVs drive demand, engagement, and conversions. At The Partner Marketing Group, I bring a unique set of skills and experience to help hundreds of B2B technology clients translate complex topics into business value for their target personas and verticals. Whether collaborating with a client or leading our own marketing efforts, every day allows me to combine the creative and strategic aspects of marketing in an amazing community I am proud to be part of.- Demand generation and GTM strategies, content, and campaigns for numerous B2B technology companies, industries, and marketing channels- Collaborate with executives, technical SMEs, creatives, and cross-functional teams- Project management and creative direction to ensure deliverables are on brand, on budget, and on time- Create and optimize SEO-driven, omnichannel content- Research products, industry trends, and competitors to identify customer challenges and value propositions- Manage agency marketing strategy, content, execution, and web and social platforms- Recruit, manage, and mentor writing team and facilitate internal and external resource schedules- Author and edit content including eBooks, infographics, emails, articles, web content, customer stories, events, LinkedIn and social campaigns, sales collateral, presentations, messaging frameworks, video scripts, and ads

As a certified Microsoft applications specialist, I loved helping companies leverage the innovation and flexibility of Microsoft technologies including Microsoft Dynamics CRM and Dynamics Marketing. From consulting to configurations, it was rewarding to improve business processes, performance and profitability for Encore's clients.- Earned Microsoft certifications for Dynamics CRM and Marketing solutions- Consulted with clients to assess and map their business, functional, and data requirements - Collaborated with cross-functional teams to architect, configure, and customize integrated Dynamics solutions- Designed and implemented CRM functionality, business process automations, integrations, and reports for clients- Asked to lead internal company project to build the Dynamics Marketing platform for Encore

While owner of The Word Zone, I helped a diverse business community make stronger connections with their customers through strategic marketing, copywriting and design. I managed all business and creative operations including consulting, copywriting, content development, campaign development, design, project management and creative direction. Additionally, I recruited and managed a talented team of writers, designers and social media specialists for collaborative projects.

As part of the Nurture Marketing team, I provided copywriting and creative direction for a number of B2B clients, primarily in the high-tech industry. I developed numerous integrated campaigns and managed a variety of large-scale and long-term projects. I recruited and supervised writers, designers and project managers and collaborated with clients to develop targeted, tailored marketing programs. I was also responsible for strategy, analytics and execution of integrated marketing programs for Nurture Marketing and our clients.

Assisted CEO with acquiring and managing operations of a growing manufacturing company. I helped establish the Enpro brand and go-to-market strategies from the ground up including demand generation campaigns, events, sales enablement, website management, and more. I also managed all corporate technology and networks including, server administration, hardware and software implementations, and user training and support.