Michelle Tracy Email & Phone Number

New York, NY, US

New York, New York, United States

Day-to-day lead for media rights holder customers, inclusive of major leagues, federations, OTT and streaming platforms Oversee all aspects of customer experience, including onboarding, gathering internal resources to address product feedback, and analyzing usage and performance dataConsult clients on best use of WSC Sports’ AI-powered content creation.

New York, New York, United States

Drove client adoption of platform and communicated product value to clients to secure contract renewalsAdvised clients on use of solutions to answer priority research and insights needs, proactively sharing key findings and suggesting use cases based on industry trendsExpanded client revenue by identifying and proposing upsell opportunities based on.

Utilized Nielsen brand exposure, ratings, and syndicated consumer research data to measure theperformance of clients’ sponsorship inventory across a variety of major league and niche sporting eventsProvided insights from measurement results aimed at improving the performance of key sponsorship assetsServed as a point of contact for major brand clients to.

Stamford, CT

Westport, CT

Collaborated with account team to manage client activations, including ideation, planning, and executionOversaw junior employees on client accounts to ensure successful completion and delivery of projectsRecommended and secured talent for client promotions and events while acting as primary brand liaison Secured incremental revenue opportunities for agency.

Westport, CT

Delivered program recommendations by preparing briefs, holding brainstorms, and building presentationsOversaw the scheduling and coordination of marketing needs for 300+ NASCAR showcar eventsServed as lead for the planning of client's NFL Experience activation at Super Bowl LI and 2016 NFL Draft promotional campaign and social media sweepstakes

Norwalk, CT

Analyzed measurement data and compiled comprehensive campaign results reports for delivery to clientsProduced and managed the approval process of collateral pieces for numerous client programsRecommended and planned employee engagement initiatives that highlighted client's key sponsorships

Norwalk, CT

Monitored the fulfillment and accuracy of various partnership assets on behalf of teammates and clientsContributed to various agency projects and new business pitches by providing industry research and insightsAssisted with the production of campaign materials by writing promotional copy and sourcing imagery

Amherst, MA

Part of Supercuts SoccerFest, a student-run grassroots soccer tournament in its twelfth year at UMassMarketed the event with department members and recruited 97 teams of all skill levels to join the tournamentHandled all media and public relations tasks and contributed to group marketing initiatives

Watertown, MA

Conducted research and produced reports to contribute to several NESN marketing campaignsAssisted with the execution and prize fulfillment of all weekly contest drawingsHelped develop and implement the first month of NESN’s in-game initiative ratings tracking systemUpdated tracking sheets for: reach and frequency of Red Sox games, NESN social media.

Assisted in promoting and managing client eventsUpdated company blog with posts about marketing trends and techniquesGeneral office duties such as writing press releases, producing mailings, updating social media campaigns, research, and reception

London, United Kingdom

Used and interpreted data from industry standard research analytics software to produce daily ratings reportsProduced weekly top program and monthly channel performance reports, focusing primarily on ESPN channels in the UK and ItalyMaintained tracking sheets to update the international research dashboardAnalyzed and produced reports on various viewer.

Amherst, MA

Generated student interest for athletic events on campus through various marketing activitiesContacted potential groups and previous clients to increase game attendanceAssisted in planning of Field Trip Day event and obtained participating schoolsContributed to the development of promotional materials and flyers

Wappingers Falls, NY

Provided customer service to patrons in Renegades Souvenir ShopSold promotional items such as programs, apparel, hats, etc.Assisted in the setup and supervision of activity areas for children during games

Bachelor Of Science, Sport Management, Bachelor Of Art In Communication

Activities and Societies: Isenberg Fellows, Women in Sport Management, Golden Key International Honor Society, Alpha Lambda Delta National.

London, United Kingdom, British Popular Culture, Advertising And Marketing In Britain

Education record