Michelle Fallon Email & Phone Number

Philadelphia, Pennsylvania, US

★ Focused on helping venue owners and retailers turn valuable foot traffic into media revenue★ Innovating in the EV charging market to deliver a network of ad-supported charging stations★ Channeling collective experience in advertising, explicit opt-in consent, privacy and digital out of home to help companies create and leverage "golden records" for.

★ Leading significant business expansion at Walker Group; launching new IT driven products and providing consulting services that support clients integrating nascent technologies such as edge computing, blockchain, and crypto currency.

★ Specialized in working with clients on the integration of nascent digital technologies into vertical marketing use cases in retail, gaming and grocery such as Store as a Medium (SaaM) and Edge Consulting/5G.

Santa Clara, California, US

★ Responsible for developing marketing strategy, collateral, and messaging for two new Intel Smart Edge solutions directed to the Retail Market. ★ Specialize in designing use cases that position these solutions with largest impact for Intel and retailers. ★ Working to execute POC's, develop case studies and amplify messaging with internal and external.

Greater Orange County, CA, US

★ Serving as special advisor to CMO assisting with branding, marketing strategy and planning and execution for new product launch.

New York, US

★ Defined monetization strategies for customer data while protecting confidential customer information through the use of privacy safeguards and opt-in best practices. Developed 27 use cases, including Privacy, Consent/Opt-In, Offers, Loyalty, Analytics, Advertising, and Content Delivery.★ Worked with stakeholders that included Xandr colleagues as well as.

Dallas, TX, US

★ Relaunched the myAT&T digital brand, leading to customer adoption of the myAT&T mobile app reaching 89% over three years, translating to 50 million active users per month.★ Orchestrated marketing campaigns highlighting the self-service abilities of the myAT&T app, leading to $250M in savings in two years, a reduction of more than 30 million support.

★ Developed and launched an augmented reality software application that enabled manufacturers to accelerate sales by demonstrating how products would look to consumers in their own spaces.★ Executed business development, product development, use cases, testing, and marketing.★ Debuted two products as well as an iOS app that used the accelerometer in.

• Established marketing and advertising firm that provided on-demand services to various sized organizations; product offerings included development of marketing and sales strategy, creative/digital/social media, public.
• Comprehensive operations management; oversight of all projects and media buying, construction of business and marketing plans, and team training, development and leadership.
• Clients included: Federal Home Loan Bank of Atlanta, UPS, AGL Resources, United Way, Piedmont Hospital, Online Trading Academy, IBEW Local 613, Kiddos Clubhouse, DF Brown and Associates; consumer goods clients included.

Atlanta, GA, US

• Developed and managed marketing partnerships with product manufacturers and decision-makers for major gas pipeline organizations by utilizing market research and communications resources.
• Implemented marketing strategies and concepts, increased customer retention significantly and secured millions in revenue.
• Gained national recognition through a customer focused, product benefits approach within the industry.
• Executed brand awareness and loyalty campaigns among end-use residential and commercial customers and builders/developers, as well as educated influencer channels such as realtors and HVAC dealers.
• Developed and launched an award-winning online natural gas appliance store.

Rochester, New York, US

• Principal brand team member responsible for Kodak’s Image Center Solutions (KICS) retail stores (co-branding partnerships with independent retailers), signage, merchandising and implementation of new locations; key.
• Re-launched Kodak Advantix™ Camera Brand and led national promotions within all classes of trade.
• Specialized in leveraging shelf analytics, category management principles and demographic/ psychographic data to collaborate with or deliver sales presentations.
• Led an international team to execute the most successful camera promotion in company history, doubling film/camera/processing sales for Advantix™ Brand.
• Developed inventory and sales strategies for all drug and grocery retail customers leading to $16MM in incremental sales over an 18 month period.