Michelle Fallon Email and Phone Number
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VALUE PROPOSITION► I am highly effective as an executive leader and hands-on operations & marketing manager, with experience delivering results in management roles overseeing marketing, product innovation, and business development. I offer subject matter expertise in Edge computing.► My success is driven by my ability to lead strategies that effectively improve productivity while meeting operating and fiscal targets.SUMMARY► Engaging Chief Executive Officer and Operations Leader possessing a winning blend of management expertise, skill in the oversight of teams, and practical experience improving brand visibility and adoption.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS★ With Marketing Edge Consulting, works with Intel Smart Edge, leading the Smart Edge ENGAGE marketing strategy and launch.★ In a prior role with Xandr, created monetization strategies for customer data while safeguarding the confidentiality of customer information through the use of privacy safeguards and opt-in best practices.★ Fortune 500 experience includes service as the Associate Marketing Director for the myAT&T brand, improving customer adoption of the myAT&T mobile app reaching 89% over three years, translating to 50 million active users per month.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Operations Management, Strategic Leadership, Business Development, Revenue Growth, Advisor to Clients, Product Development, Team Leadership, Edge Computing, Data Monetization, Marketing Leader
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Vice President Of Business DevelopmentVsblty Jan 2022 - PresentPhiladelphia, Pennsylvania, Us★ Focused on helping venue owners and retailers turn valuable foot traffic into media revenue★ Innovating in the EV charging market to deliver a network of ad-supported charging stations★ Channeling collective experience in advertising, explicit opt-in consent, privacy and digital out of home to help companies create and leverage "golden records" for customers to deliver increasingly personal, targeted and lucrative ads and offers for real time delivery in-store.
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Member Board Of DirectorsWalker Group Aug 2021 - Present★ Leading significant business expansion at Walker Group; launching new IT driven products and providing consulting services that support clients integrating nascent technologies such as edge computing, blockchain, and crypto currency.
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Chief Executive OfficerMarketing Edge Consulting Feb 2021 - Present★ Specialized in working with clients on the integration of nascent digital technologies into vertical marketing use cases in retail, gaming and grocery such as Store as a Medium (SaaM) and Edge Consulting/5G.
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Marketing & Business Development, Intel Smart Edge EngageIntel Corporation Feb 2021 - Jul 2022Santa Clara, California, Us★ Responsible for developing marketing strategy, collateral, and messaging for two new Intel Smart Edge solutions directed to the Retail Market. ★ Specialize in designing use cases that position these solutions with largest impact for Intel and retailers. ★ Working to execute POC's, develop case studies and amplify messaging with internal and external audiences. ★ Collaboration with technology partners, adjacent internal teams and developers. Demonstrate full knowledge of solutions and assist sales channel with presentations.About Smart VenueAt the heart of Intel Smart Venue (store of the future) is the Intel Smart Edge software + hardware platform, enabled to provide businesses with a single, simplified stack for core networking and workload functions like caching, POS back office, captive Wi-Fi, enabling digital signage, and security protocols such as video surveillance. Smart Venue also delivers retail advanced back-office services on the same platform, such as SD-WAN/ Firewall private LTE/5G, and safe space management services. Smart Edge EngageEnabled by the scalable Smart Venue platform, our Engage platform is designed help monetize a client’s investment by adding the physical venue as a new digital channel to engage directly with customers in real time. We can analyze a customers’ location/presence information, perform key retail analytics functions, execute touchless payments, deliver real-time ads and offers through apps and digital screens programmatically, establish a retail media network and collect data context to be used in real time. -
Principle Marketing ConsultantMotive Energy Feb 2021 - Jul 2022Greater Orange County, Ca, Us★ Serving as special advisor to CMO assisting with branding, marketing strategy and planning and execution for new product launch. -
Strategist, Data Enablement & InnovationXandr Dec 2017 - Feb 2021New York, Us★ Defined monetization strategies for customer data while protecting confidential customer information through the use of privacy safeguards and opt-in best practices. Developed 27 use cases, including Privacy, Consent/Opt-In, Offers, Loyalty, Analytics, Advertising, and Content Delivery.★ Worked with stakeholders that included Xandr colleagues as well as personnel in ABS, Digital, Retail, and WarnerMedia.★ Promoted three use cases that were integrated into Project Crane, a $1B opportunity in MarTech that monetized customer data using 5G and smart edge computing.★ Examined data consumption technologies, including the Global Rules Engine, which enabled consent marketing campaigns in all O&O channels.★ Credited with driving an opt-in/consent program for Enhanced Relevant Advertising that achieved a goal of 50% customer opt-in 14 months ahead of schedule.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XANDRXandr Inc. is the advertising and analytics division of WarnerMedia Commercial, a unit of AT&T's WarnerMedia, which operates the online Community platform for buying and selling consumer-centric digital advertising. -
Associate Director Of Marketing, Myat&T/Att.ComAt&T Mar 2013 - Dec 2017Dallas, Tx, Us★ Relaunched the myAT&T digital brand, leading to customer adoption of the myAT&T mobile app reaching 89% over three years, translating to 50 million active users per month.★ Orchestrated marketing campaigns highlighting the self-service abilities of the myAT&T app, leading to $250M in savings in two years, a reduction of more than 30 million support calls, and 2 million fewer in-store visits.★ Measured customer feedback on social media, showing an increase in positive sentiment for the myAT&T brand from 23% to over 70%.★ Garnered YOY increases in the myAT&T marketing budget from $1.5M to $15M over four years.★ Established a business case and secured funding for pilot program of a real-time on-premise marketing solution leveraging rich media, device push notifications, and beacon testing. In nine months, hosted live tests at the Byron Nelson PGA Tour event and in Tribeca.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AT&T SERVICESAT&T is a Fortune 500 telecommunications corporation that offers phone, Internet, and television services. -
Founder/CmoYoureality 3D Visualization Software Jan 2008 - Mar 2013★ Developed and launched an augmented reality software application that enabled manufacturers to accelerate sales by demonstrating how products would look to consumers in their own spaces.★ Executed business development, product development, use cases, testing, and marketing.★ Debuted two products as well as an iOS app that used the accelerometer in iPhones.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT YOUREALITYYOUReality is a 3D Visualization platform that converts shoppers into buyers by enabling them to see how products would look in their own space.
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Founder/Marketing Strategist/ConsultantElevation Marketing Group, Inc. Jan 2003 - May 2009• Established marketing and advertising firm that provided on-demand services to various sized organizations; product offerings included development of marketing and sales strategy, creative/digital/social media, public relations, product launches, trade shows, and advertising/media buying.• Comprehensive operations management; oversight of all projects and media buying, construction of business and marketing plans, and team training, development and leadership.• Clients included: Federal Home Loan Bank of Atlanta, UPS, AGL Resources, United Way, Piedmont Hospital, Online Trading Academy, IBEW Local 613, Kiddos Clubhouse, DF Brown and Associates; consumer goods clients included DBM Hardwood Flooring, English Classics, RH Peterson Company.
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Sr. Marketing ManagerAtlanta Gas Light Oct 1999 - Jan 2003Atlanta, Ga, Us• Developed and managed marketing partnerships with product manufacturers and decision-makers for major gas pipeline organizations by utilizing market research and communications resources.• Implemented marketing strategies and concepts, increased customer retention significantly and secured millions in revenue. • Gained national recognition through a customer focused, product benefits approach within the industry. • Executed brand awareness and loyalty campaigns among end-use residential and commercial customers and builders/developers, as well as educated influencer channels such as realtors and HVAC dealers.• Developed and launched an award-winning online natural gas appliance store. -
Brand Marketing ManagerEastman Kodak Jul 1995 - Oct 1999Rochester, New York, Us• Principal brand team member responsible for Kodak’s Image Center Solutions (KICS) retail stores (co-branding partnerships with independent retailers), signage, merchandising and implementation of new locations; key member of brand implementation team for annual Photo Marketing Association Trade Show. • Re-launched Kodak Advantix™ Camera Brand and led national promotions within all classes of trade.• Specialized in leveraging shelf analytics, category management principles and demographic/ psychographic data to collaborate with or deliver sales presentations.• Led an international team to execute the most successful camera promotion in company history, doubling film/camera/processing sales for Advantix™ Brand.• Developed inventory and sales strategies for all drug and grocery retail customers leading to $16MM in incremental sales over an 18 month period.
Michelle Fallon Education Details
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University Of New OrleansPolitical Science
Frequently Asked Questions about Michelle Fallon
What company does Michelle Fallon work for?
Michelle Fallon works for Vsblty
What is Michelle Fallon's role at the current company?
Michelle Fallon's current role is Business Development, Marketing Innovation, Ad Tech, Digital Out of Home.
What is Michelle Fallon's email address?
Michelle Fallon's email address is mi****@****ell.com
What is Michelle Fallon's direct phone number?
Michelle Fallon's direct phone number is +140482*****
What schools did Michelle Fallon attend?
Michelle Fallon attended University Of New Orleans.
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