Michelle Fallon Email & Phone Number

Philadelphia, Pennsylvania, Us

★ Focused on helping venue owners and retailers turn valuable foot traffic into media revenue★ Innovating in the EV charging market to deliver a network of ad-supported charging stations★ Channeling collective experience in advertising, explicit opt-in consent, privacy and digital out of home to help companies create and leverage "golden records" for customers to deliver increasingly personal, targeted and lucrative ads and offers for real time delivery in-store.

★ Leading significant business expansion at Walker Group; launching new IT driven products and providing consulting services that support clients integrating nascent technologies such as edge computing, blockchain, and crypto currency.

★ Specialized in working with clients on the integration of nascent digital technologies into vertical marketing use cases in retail, gaming and grocery such as Store as a Medium (SaaM) and Edge Consulting/5G.

Santa Clara, California, Us

★ Responsible for developing marketing strategy, collateral, and messaging for two new Intel Smart Edge solutions directed to the Retail Market. ★ Specialize in designing use cases that position these solutions with largest impact for Intel and retailers. ★ Working to execute POC's, develop case studies and amplify messaging with internal and external audiences. ★ Collaboration with technology partners, adjacent internal teams and developers. Demonstrate full knowledge of solutions and assist sales channel with presentations.About Smart VenueAt the heart of Intel Smart Venue (store of the future) is the Intel Smart Edge software + hardware platform, enabled to provide businesses with a single, simplified stack for core networking and workload functions like caching, POS back office, captive Wi-Fi, enabling digital signage, and security protocols such as video surveillance. Smart Venue also delivers retail advanced back-office services on the same platform, such as SD-WAN/ Firewall private LTE/5G, and safe space management services. Smart Edge EngageEnabled by the scalable Smart Venue platform, our Engage platform is designed help monetize a client’s investment by adding the physical venue as a new digital channel to engage directly with customers in real time. We can analyze a customers’ location/presence information, perform key retail analytics functions, execute touchless payments, deliver real-time ads and offers through apps and digital screens programmatically, establish a retail media network and collect data context to be used in real time.

Greater Orange County, Ca, Us

★ Serving as special advisor to CMO assisting with branding, marketing strategy and planning and execution for new product launch.

New York, Us

★ Defined monetization strategies for customer data while protecting confidential customer information through the use of privacy safeguards and opt-in best practices. Developed 27 use cases, including Privacy, Consent/Opt-In, Offers, Loyalty, Analytics, Advertising, and Content Delivery.★ Worked with stakeholders that included Xandr colleagues as well as personnel in ABS, Digital, Retail, and WarnerMedia.★ Promoted three use cases that were integrated into Project Crane, a $1B opportunity in MarTech that monetized customer data using 5G and smart edge computing.★ Examined data consumption technologies, including the Global Rules Engine, which enabled consent marketing campaigns in all O&O channels.★ Credited with driving an opt-in/consent program for Enhanced Relevant Advertising that achieved a goal of 50% customer opt-in 14 months ahead of schedule.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT XANDRXandr Inc. is the advertising and analytics division of WarnerMedia Commercial, a unit of AT&T's WarnerMedia, which operates the online Community platform for buying and selling consumer-centric digital advertising.

Dallas, Tx, Us

★ Relaunched the myAT&T digital brand, leading to customer adoption of the myAT&T mobile app reaching 89% over three years, translating to 50 million active users per month.★ Orchestrated marketing campaigns highlighting the self-service abilities of the myAT&T app, leading to $250M in savings in two years, a reduction of more than 30 million support calls, and 2 million fewer in-store visits.★ Measured customer feedback on social media, showing an increase in positive sentiment for the myAT&T brand from 23% to over 70%.★ Garnered YOY increases in the myAT&T marketing budget from $1.5M to $15M over four years.★ Established a business case and secured funding for pilot program of a real-time on-premise marketing solution leveraging rich media, device push notifications, and beacon testing. In nine months, hosted live tests at the Byron Nelson PGA Tour event and in Tribeca.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AT&T SERVICESAT&T is a Fortune 500 telecommunications corporation that offers phone, Internet, and television services.

★ Developed and launched an augmented reality software application that enabled manufacturers to accelerate sales by demonstrating how products would look to consumers in their own spaces.★ Executed business development, product development, use cases, testing, and marketing.★ Debuted two products as well as an iOS app that used the accelerometer in iPhones.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT YOUREALITYYOUReality is a 3D Visualization platform that converts shoppers into buyers by enabling them to see how products would look in their own space.

• Established marketing and advertising firm that provided on-demand services to various sized organizations; product offerings included development of marketing and sales strategy, creative/digital/social media, public relations, product launches, trade shows, and advertising/media buying.• Comprehensive operations management; oversight of all projects and media buying, construction of business and marketing plans, and team training, development and leadership.• Clients included: Federal Home Loan Bank of Atlanta, UPS, AGL Resources, United Way, Piedmont Hospital, Online Trading Academy, IBEW Local 613, Kiddos Clubhouse, DF Brown and Associates; consumer goods clients included DBM Hardwood Flooring, English Classics, RH Peterson Company.

Atlanta, Ga, Us

• Developed and managed marketing partnerships with product manufacturers and decision-makers for major gas pipeline organizations by utilizing market research and communications resources.• Implemented marketing strategies and concepts, increased customer retention significantly and secured millions in revenue. • Gained national recognition through a customer focused, product benefits approach within the industry. • Executed brand awareness and loyalty campaigns among end-use residential and commercial customers and builders/developers, as well as educated influencer channels such as realtors and HVAC dealers.• Developed and launched an award-winning online natural gas appliance store.

Rochester, New York, Us

• Principal brand team member responsible for Kodak’s Image Center Solutions (KICS) retail stores (co-branding partnerships with independent retailers), signage, merchandising and implementation of new locations; key member of brand implementation team for annual Photo Marketing Association Trade Show. • Re-launched Kodak Advantix™ Camera Brand and led national promotions within all classes of trade.• Specialized in leveraging shelf analytics, category management principles and demographic/ psychographic data to collaborate with or deliver sales presentations.• Led an international team to execute the most successful camera promotion in company history, doubling film/camera/processing sales for Advantix™ Brand.• Developed inventory and sales strategies for all drug and grocery retail customers leading to $16MM in incremental sales over an 18 month period.