Michelle F Anderson Email and Phone Number

Responsible for working with a marketing team to create unique content ideas for publication across online or digital platforms. Conduct market research to learn about current content trends and target audiences, and create content to meet business objectives within a given time frame.

Writing SEO posts, white papers, case studies, web pages, emails, and digital advertisements for a number of clients from local B2C to Enterprise level B2B.

Implement sales and marketing initiatives to achieve growth objectives. Develop marketing strategies. Develop, evaluate, and manage digital marketing plans for customer acquisitions. Own digital marketing metrics and key performance indicators. Organize marketing events. Develop online and offline content.

Provides strategy for all initiatives for digital properties PLM technology sector. Manages integrated online marketing campaigns that drive demand, lead generation, and event attendance.• Digital Marketing• Search Engine Marketing• Landing Page Optimization• Search Engine Optimization • Paid Advertising• Email Marketing• Conversion Rate Optimization• UX/UI Design

Directs and provides leadership and strategy for all initiatives for corporate digital properties and channel marketing partners in the high-technology sector. The Director of Marketing conceptualizes and manages integrated online and offline marketing campaigns that drive demand, lead generation, and fills pipelines for clients.• Digital Marketing• Search Engine Marketing• Landing Page Optimization• Search Engine Optimization • Paid Search/PPC• Email Marketing• Social Media Marketing • Conversion Rate Optimization• UX/UI Design

Assist in the development of digital channel marketing plans to build brand awareness and ensure channel partner successes.Drive adoption and utilization of channel search engine marketing programs and initiatives including SEO and PPC within the technology sector.Monitor progress and measure results of all channel marketing partnerships and activities.Communicate regularly on the marketing activities and outcomes.Conduct market research to understand competitive landscape and analyze channel marketing opportunities.Stay updated on industry trends, new business, growth opportunities, new and emerging markets, and ways to leverage partnerships to drive growth.Present channel marketing programs and analysis both internally and externally, to increase effectiveness of channel strategies and investments.

Responsible for client SEO Strategy, SEM consulting and SEO delivery. Ensures the success of the client partnership with regards to SEO and SEM.Execute the overarching PPC and SEO strategy.Produce SEO deliverables.Participates in SEO related client calls.Educates clients on best practices for both organic search and PPC.Stays up to date on latest developments in SEO and the impact it may have on clients.Link optimization and acquisition.Perform keyword research and competitive analysis.

PPC: Manage and and optimize multiple partner AdWords accounts.SEO: Optimize content for search using SEO best practices. Research keywords, monitoring SEO rankings and ensuring client sites are optimized for SEO to achieve the highest rankings including meta information, linking strategies and content creation.

Worked as an integral part of the marketing department to cross-promote, strategize and increase responses to marketing campaigns.Successfully launched new privacyassociation.org website.Edited content before posting. Created e-mail blasts by code and wysiwig in Netforum and Real Magnet software.Measured and reported on analytics for e-mail newsletters, updates, website and Adwords accounts and provided strategic recommendations.Updated website daily.Copy editing and writing as needed.

Produce compelling, original, keyword driven content. Produce meta tags. Contribute to social media, SEO and SEM strategy, and Internet marketing campaigns. Write PPC landing page copy. Write and edit web content.

Edited fire investigation reports for clarity, scientific method. Also acted as educational coordinator for The Institute of Fire Science.

Responsible for covering the banking and lending beat including breaking news on mergers, acquisitions, national and local legislation. Also served as special sections editor during last year of tenure.

General assignment reporter covering crime, government, schools, etc. Acted as primary reporter for Scituate and contributed to and former reporter for Hanover, Abington, and Rockland, Massachusetts.