Michelle Faraco Email & Phone Number

New York, United States

• Manage successful client relationships, financials, and account profitability, including securing incremental work and overseeing budgets, forecasting, etc.
• Lead collaboration across all internal and agency teams to ensure successful project delivery
• Manage day-to-day account activity and sustain a view of longer-term tactical efforts to foster account success and growth by providing strategic leadership and a roadmap for the business across all disciplines
• Plan and oversee corporate marketing initiatives intended to drive organic and new business opportunities, through: o passive (RFPs coming in) and proactive (procurement outreach) new business workstreams o.
• Provide career development and mentorship to team members by identifying concrete growth areas and providing opportunities to work on them
• Drive the development of an integrated promotions, communications, and thought leadership strategic plan for PIXACORE

New York, United States

New York, United States

Dallas, Texas, United States

Living B@ldly's mission is to empower thousands of people to accept themselves and show up in the world as their most authentic selves. Through live and virtual events, digital content, consulting, interviews, and Michelle's personal story, she has created a movement of people that feel seen, accepted, and celebrated with nothing to hide and thus finding.

Dallas/Fort Worth Area

Greater Chicago Area

• Accounts: Johnson & Johnson Consumer Brands [Desitin, Johnson's, Le Petit Marseillais, Lactaid and Bengay] ASICS and Charter Communications
• Build and manage 7 successful client relationships that resulted in continuous account growth and oversaw a budget of $10M
• Manage financials and account profitability, including securing incremental work
• Lead collaboration across client service, project delivery, paid media, strategy, creative and marketing sciences teams to ensure successful project delivery
• Provide career development and mentorship by identifying concrete growth areas and providing the opportunities to work on them
• Define roles and responsibilities to build teams that operate more efficiently as we collaborate across disciplines

Chicago, IL

• Accounts: Allstate Insurance, Mexico Board of Tourism and Silk
• Built and maintained a social ecosystem and strategy that aligned to our clients’ business objectives
• Led content creation across strategy, creative and account teams; guided production and editorial calendar creation and management, as well as ongoing community management efforts
• Managed and created social brand guidelines and community protocols that easily identified threats and opportunities
• Provided weekly and monthly in-depth social results and social listening reporting on Brand initiatives and campaigns; analyzed and translated the anecdotal and/or qualitative data into recommendations for revising.

Venezuela

• Managed and oversaw photo shoots and social events support and coordinated all invoice reconciliations and vendor sourcing/payment
• Conducted market research and strategy development for brand integration across all services
• Developed and maintained a comprehensive social media strategy that aligned to client’s overall business objectives
• Managed social media marketing campaigns and day-to-day activities including: content development, community management, design oversight, campaign management, results reporting

Greater Chicago Area

• Spearheaded the Professional Training Department within the Latin American Division which increased department revenue by 15%; ensured the successful launch of brand new products and the creation of the new division
• Led market research, program development, creative writing for High Level Executive professional trainings event agenda
• Conducted all phases of event planning such as budget approvals, contract negotiations, printed materials, onsite support, event website development, invoice reconciliation and payment and venue sourcing in Latin America

• Managed social media marketing campaigns and day-to-day activities including: content development, community management, design oversight, campaign management, results reporting
• Applied marketing research and development methods to learn and understand emerging trends and technologies to explore and identify ways to integrate social media into business strategies and marketing campaigns
• Developed and maintained a comprehensive social media strategy that aligned to client’s overall business objectives

Greater Chicago Area

• Created, wrote and edited all content for website and brand designs
• Served as head of the printing and mailing departments
• Planned, contributed, wrote, edited and published all communication materials, weekly e-newsletters and day-to-day internal communications

Venezuela

- Maintained a proper amount of medical supplies and equipment inventory; developed strategic plans for reducing costs and optimizing great quality service; assisted manager in all duties- Directed the Orthodontics and Dentistry departments- Recruited and trained dental hygienists; calculated payroll for all employees

Venezuela

- Evaluated, tested, interviewed, registered, supported and placed exchange students in host families, schools and extracurricular activities; interviewed, evaluated, supported and oriented outbound students in the selection of their country abroad; performed tests and paperwork- Organized and oversaw orientations, events, and lessons for all students

Venezuela