Michelle Hartmann

Michelle Hartmann Email and Phone Number

Integrated Digital Brand Steward | ex-R/GA | ex-McCann @ Creative Energy
Michelle Hartmann's Location
United States, United States
Michelle Hartmann's Contact Details
About Michelle Hartmann

I love leading effective efforts that solve complexity with insightful creativity> Experience in: CPG, retail, financial services, business-to-business, home furnishings, consumer electronics, architecture, engineering and construction> Vast cross-channel background: digital/social, events, CRM, branding, e-commerce, general advertising, PR, retail, collateral, strategic partnerships and sponsorships > Core abilities: leading teams, executing locally or globally, utilizing a top-down integrated strategic planning approach to get insight-fueled ideas developed and executed flawlessly

Michelle Hartmann's Current Company Details
Creative Energy

Creative Energy

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Integrated Digital Brand Steward | ex-R/GA | ex-McCann
Michelle Hartmann Work Experience Details
  • Creative Energy
    Account Director
    Creative Energy Jul 2024 - Present
    Johnson City, Tn, Us
  • Ep+Co
    Account Director
    Ep+Co Dec 2023 - Jul 2024
    Greenville, South Carolina, Us
    > The UPS Store - Social AOR stewardship > Havertys Furniture - Integrated AOR leadership
  • Sid Lee
    Group Account Director
    Sid Lee Jun 2022 - Dec 2023
    Montréal, Québec, Ca
    > Dar Group becomes Sidara - Led a complex Brand Identity development project for a global Architectural Engineering and Construction company and its subsidiaries, positioning the new group for its future
  • Ddb
    Group Business Director
    Ddb Sep 2021 - Jun 2022
    New York, Ny, Us
    > Kroger - integrated leadership across strategic and marketing efforts for America’s largest omnichannel grocer
  • Jack Morton Worldwide
    Vp, Group Account Director
    Jack Morton Worldwide Nov 2019 - Sep 2021
    Boston, Massachusetts, Us
    > Established growing year-over-year client relationships at formerly project-based event and experiential shop
on Nespresso, Goldman Sachs, Regeneron, EQRx> Drove multiple conference production projects, proposals and pitches
  • Mccann Worldgroup
    Vp, Global Account Director
    Mccann Worldgroup Oct 2017 - Oct 2019
    New York, Ny, Us
    > Aug 2018-Present: Oversaw US brand efforts, and infant/toddler routine formula brands, after playing a key role in winning the global RB Enfamil assignment through an intense global pitch – launched Enfamil’s new brand platform in May 2019: Let's Fuel the Wonder> Oct 2017-Aug 2018: Led Reckitt-Benckiser Category Development Organization, Innovations & Special Projects
  • Firstborn
    Group Program Director
    Firstborn Mar 2017 - Sep 2017
    New York, Ny, Us
    Looked after key engagements while Program Management head was on maternity leave> Digital AOR account lead for Jet.com directing development of seasonal and category efforts as well as branding and product-enhancement related projects> Oversight of various other agency engagements
  • Havas Helia
    Senior Account Director
    Havas Helia Feb 2015 - Feb 2017
    London, Gb
    > Stewarded the digital global launch and rollout of Baby Dove> Led digital development of Dove’s largest category as well as Dove Men+Care masterbrand and various categories with proven dramatic improvement of assets via testing> Spearheaded award winning efforts: Dove Men+Care “First Fatherhood Moments,” Dove April Showers (rain-activated digital billboard in Times Square)> Drove growth across brands and channels YOY
  • Organic
    Director, Client Services
    Organic Feb 2014 - Dec 2014
    Cincinnati, Ohio, Us
    > Kohler Co.: Led development of the new US Kohler website – a complex e-commerce platform and expansive database to design and build, spearheaded site, campaign and social efforts on additional Kohler brands
  • R/Ga
    Account Director
    R/Ga Feb 2010 - Jan 2014
    New York, Ny, Us
    > Unilever – Global Digital AOR for Impulse Fragrances and North America Digital AOR for Degree Deodorant: Led Impulse Fragrance global brand relaunch and expansion– digital agency role evolved to primary strategic partner, drove strategic and creative development of the new degreedeodorant.com, led development of digital campaign efforts across Degree Men’s and Women’s portfolios for regional and global adaptation> Pfizer – AOR & Digital AOR for ChapStick: Oversaw 10X+ social fan growth and engagement with a social strategy that successfully rekindled love for a forgotten brand, led the integrated execution of a creative campaign featuring online and offline channels> Walmart – Digital Brand, Strategic Partnerships, Social, Mobile: Directed strategic development of Walmart’s first mobile marketing plan, stewarded creation of Walmart’s 2010 Holiday mobile application, led development of walmart.com/fightinghunger, an interactive site displaying how America’s largest grocer is leading the fight against hunger and how individuals can find opportunities to join the effort in their communities, created an integrated Yahoo Shine/Walmart partnership across R/GA, MediaVest and Yahoo teams to align digital media, editorial and video content creation to Walmart’s customer calendar
  • Liquidnet
    Consultant, Marketing Lead
    Liquidnet Mar 2009 - Dec 2009
    New York, Ny, Us
    Marketing and Brand Integration for ten-year old financial technology needing to expand brand awareness and marketing sophistication - led strategic and creative development of global integrated brand effort to launch in Q1 2010.
  • Bbdo
    Account Director, Integration Manager
    Bbdo Oct 2007 - Dec 2008
    > Bank of America - Strategically stewarded cross-channel communications, including Mass Advertising, Hispanic and Asian Segment Marketing, Interactive, DM/eDM, POS, PR, Experiential/Event marketing, Collateral, and Internal Communications.
  • Ogilvy & Mather
    Account Supervisor
    Ogilvy & Mather Apr 2004 - Oct 2007
    New York, Ny, Us
    > Ogilvy RedWorks: Traditional, DM, CRM, Interactive, Email on a variety of accounts> Kodak: Traditional, CRM, Interactive> American Express Financial Advisors: Traditional
  • Larosa Isidore
    Senior Account Executive
    Larosa Isidore Apr 2003 - Mar 2004
    A&P Supermarkets: Handled A&P, SuperFresh and Waldbaum's supermarket communcations from shelf danglers to TV spots
  • Young & Rubicam
    Account Executive
    Young & Rubicam 1998 - 2003
    New York, Ny, Us
    > Accenture > Campbell Soup Company, V8/V8 Splash> DuPont: Advanced Fiber Systems, Teflon> Advil

Michelle Hartmann Skills

Integrated Marketing Mobile Marketing Digital Media Advertising Digital Strategy Digital Marketing Creative Direction Brand Management Interactive Marketing Strategic Partnerships Content Strategy Strategy Interactive Advertising Brand Development Outdoor Advertising Marketing Creative Strategy Crm Online Advertising Web Analytics E Commerce Social Media Public Relations Copywriting Brand Awareness Email Marketing Online Marketing Relationship Marketing Marketing Communications Marketing Strategy Art Direction B2b Mobile Devices Segmentation Customer Insight Media Planning Direct Marketing Mobile Applications Brand Architecture New Media Social Media Marketing User Experience Customer Relationship Management

Michelle Hartmann Education Details

  • Vassar College
    Vassar College
    Psychology

Frequently Asked Questions about Michelle Hartmann

What company does Michelle Hartmann work for?

Michelle Hartmann works for Creative Energy

What is Michelle Hartmann's role at the current company?

Michelle Hartmann's current role is Integrated Digital Brand Steward | ex-R/GA | ex-McCann.

What is Michelle Hartmann's email address?

Michelle Hartmann's email address is mi****@****ton.com

What is Michelle Hartmann's direct phone number?

Michelle Hartmann's direct phone number is +4420701*****

What schools did Michelle Hartmann attend?

Michelle Hartmann attended Vassar College.

What skills is Michelle Hartmann known for?

Michelle Hartmann has skills like Integrated Marketing, Mobile Marketing, Digital Media, Advertising, Digital Strategy, Digital Marketing, Creative Direction, Brand Management, Interactive Marketing, Strategic Partnerships, Content Strategy, Strategy.

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