Campaign Manager
Hilti
Tulsa, Oklahoma, United States
Led efforts to translate problems, solutions and unique selling propositions into marketing campaigns.Developed and executed trade/market specific marketing plans to achieve corporate objectives including tradeshows, brochures, magazine ads, and direct mail. Performed market research to assist with development and direction of marketing strategies. Built and maintained relationships with key internal partners to ensure full alignment of business goals.Created and implemented communication plans for new product introductions.Ensured the company’s image was consistent and aligned with marketing strategy.Organized, planned and managed the creation, updates and printing of product manuals, technical manuals, product brochures, and CDs.Effectively managed budgets, leveraging strengths in cost-effective marketing management to come under budget each year without impacting business goals.Established and maintained relationships with industry influencers, leaders and strategic partners and served as Company communication representative for local organizations including Women in Communications and Business Marketing Association, where was elected as treasurer.