Michelle Ferrell Email & Phone Number

Greater Los Angeles Area

• Creative Director at a boutique marketing agency for a diverse client base.
• Executing strategic campaigns by leveraging expertise in social media marketing, influencer marketing, graphic design, and multimedia content creation to drive client success and brand engagement.
• Producing compelling visual content, including logos, brochures, and advertisements for print and digital platforms.
• Managing website design and maintenance, optimizing user experience and SEO performance.
• Directing photo and video shoots, ensuring high-quality content aligned with client brand identities.
• Conducting light video editing, enhancing multimedia storytelling capabilities.

Woodland Hills, CA

• Supervised design work with all outside agencies and managed internal creative department staff.
• Developed original creative and marketing materials for worldwide theatrical new release campaigns and direct-to-digital channels such as Apple TV, Amazon Prime, Hulu and Netflix.
• Collaborated on the launch of social media platforms (Instagram, Facebook and Twitter) to market the company’s catalog of films, new releases and digital platforms. Responsible for the concept, design and execution of.
• Executed 360 campaigns, including multi-channel advertising specific to each new release, digital assets, key art, specialty packaging, TV spots, online advertising and point-of-purchase materials.
• Design of graphics, promotional materials and social media assets for internal digital channels ALLBLK-TV (formerly UMC, founded by BET head Robert Johnson) and AcornTV.
• Created printed promotional materials for Comic-Con and other trade shows.

Beverly Hills, CA

• Outlined the architecture of a creative department for a start-up film distribution company.
• Developed processes and procedures including master schedules, budgets and vendor lists.
• Defined creative and marketing needs for all domestic theatrical and DVD film releases.
• Designed all corporate communications including company website, sizzle reel, PowerPoint presentations, stationary and established company style guide.

Santa Monica, CA

• Executed monthly release slate of theatrical and DVD campaigns for Golden Globe and Academy Award® winning films such as The Great Debaters, Vicky Christina Barcelona and The Reader.
• Directed key art, specialty print packaging, consumer advertising, promotional materials, online campaigns and TV spots.
• Formulated budgets and schedules for each project, ensuring accurate and efficient completion.
• Worked on 360 campaigns, package design and promotional materials for ComicCon and E3. Managed a six-figure budget for comprehensive website projects such as “Scratch: The Ultimate DJ” console game and “Halo.
• Served as liaison with brand marketing, operations, production and legal departments.

Woodland Hills, CA

• Managed in-house creative staff of four while executing hands-on design and print production for home entertainment packaging and promotions.
• Created marketing and sales materials for international catalogs of licensed properties such as The Saddle Club and Shushybye.
• Provided an additional source of revenue for the company through the sale of exceptional artwork.
• Created an archival process for the company’s asset library comprising hundreds of titles.

Calabasas, California, United States

• Managed the software content creative team responsible for designing the thousands of templates in company products such as Scrapbook Factory and Greeting Card Factory.
• Directed the creative process for all software packaging designs from initial concept sketches, photo shoot direction, pre-production and press checks.
• Established the creative scope of work and project timelines for all required software products with detailed content plans and creative briefs.

Santa Monica, California, United States

• Clients included Microsoft, Xbox, Lucas Arts, Midway, THQ, Sony PlayStation and Infogrames.
• Graphic design exploration from initial sketch through to final production for logos, packaging, advertising and promotional materials on console game packaging for titles such as Halo.
• Created trade show advertising and graphics for events such as E3 and ComiCon.

Culver City, California, United States

• Managed the brand development, logo and packaging design for product lines such as World of Warcraft from Blizzard Entertainment.
• Design of console game packaging for licensed properties from Paramount Pictures, 20th Century Studios, Lionel Trains, Fisher Price, Barbie and Mattel.
• Oversaw the rebranding of the JumpStart educational software packaging line from start to finish.
• Responsibilities included hiring design firms and illustrators, presentation of concept sketches through to final art, casting child models, planning and executing multiple photo shoots and traveling monthly for press.