Michelle Fitzgerald

Michelle Fitzgerald Email and Phone Number

Ad Tech Aficionado, GTM @ Amazon Ads (ex: Yahoo, Pandora, Linkedin) @ Amazon
Michelle Fitzgerald's Location
San Francisco Bay Area, United States, United States
Michelle Fitzgerald's Contact Details
About Michelle Fitzgerald

For over twenty 20 years I have been at the forefront of digital technology, delivering the Go To Market for multi-billion dollar P&Ls. I love solving problems, driving change management, and I'm drawn to workstreams where technology plays a key role in driving business decisions. Over the years I've worked in a management and individual contributor capacity to maximize growth across product, sales, marketing, and operations teams. A typical "day at work" has me socializing xyz project or product with internal stakeholders or external buyers. Specialties: Strategic Planning, Communications, Leadership, Product Management, Data Analytics, Product Marketing, Growth Marketing, Business Modeling, Market Research, Digital Advertising, Ad Tech, Content Marketing, Experiential Marketing, Social Media, Mobile TechnologyIndustry Expertise:Marketing & Advertising, Mobile, e-Learning, SaaS, Data AnalyticsOngoing Learning: Agile, SQL, Data Modeling, Machine Learning, Math & Science of NutritionUber Ninja Skills:Making Complex Concepts Look Easy, Excel, Powerpoint, ResearchPassion Projects: Event Planning, Reading, Creative Writing, Wellness, Cooking, Running, Yoga

Michelle Fitzgerald's Current Company Details
Amazon

Amazon

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Ad Tech Aficionado, GTM @ Amazon Ads (ex: Yahoo, Pandora, Linkedin)
Michelle Fitzgerald Work Experience Details
  • Amazon
    Head Of Product Marketing | Amazon Dsp
    Amazon Oct 2022 - Present
    Seattle, Wa, Us
    Responsible for the global go-to-market of Amazon DSP with an emphasis on internal and external product education. Partner with leadership to establish roadmap commercialization priorities and messaging strategy for industry events. Define ad tech competency frameworks and drive domain expertise within the analyst community.
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  • Amazon
    Manager - Ad Tech Product Marketing
    Amazon Jul 2021 - Oct 2022
    Seattle, Wa, Us
    Responsible for commercialization of Amazon Ads' tech stack including Amazon DSP, Amazon Marketing Cloud (AMC), Amazon Ad Server, Amazon Web Services (AWS), and Amazon Publisher Services (APS).Defined internal and external communications regarding Ads’ ad tech strategy and hero solutions. Active participant in delivering roadmap resources, messaging frameworks, user stories, and marketecture to inform sales enablement and direct-to-advertiser touchpoints.
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  • Amazon
    Product Marketing, Media Planning & Activation
    Amazon Jul 2020 - Jul 2021
    Seattle, Wa, Us
    Led the global go-to-market for targeting and planning solutions within Amazon DSP. Defined messaging strategy and sales enablement resources. Established audience and media planning (AMP) playbook that was converted to industry event presentations, Ad Week articles, and account management support tools.
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  • Linkedin
    Gtm Lead
    Linkedin Jun 2018 - Dec 2019
    Sunnyvale, Ca, Us
    Facilitated migration of 6,000+ Enterprise Lynda customers to LinkedIn Learning. Identified account migration risks and preserved $80M of Lynda business. Selected from 200+ person Customer Support team to establish a 6-month pilot program for Enterprise Onboarding.
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  • Pandora
    Director, Ad Product Strategy
    Pandora Nov 2012 - Feb 2016
    Oakland, Ca, Us
    Frontline growth driver from $300M to $1BN+ by influencing product development priorities, sales enablement, and brand marketing efforts. Launched first-ever value exchange native ads (video, display) and Sponsored Content (stations, podcasts). Relaunched the Audio ads portfolio to increase regional sell-through by 50%+. Re-wired the ad product GTM blueprint to close ad product performance gaps.
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  • Icharts
    Director Of Marketing
    Icharts Feb 2012 - Nov 2012
    Mountain View, Ca, Us
    Defined end-to-end B2B and B2C growth strategy. Maximized fiscal resources by leveraging SEO, Content, and Email Marketing tools to grow site traffic. Initiated a partnership with Experian to build real-time, shareable consumer sentiment charts.
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  • Zinio
    Global Director Of Marketing
    Zinio Mar 2011 - Jan 2012
    Barcelona, Catalonia, Es
    Led a B2C Global Marketing team across Barcelona, NYC, and San Francisco to support initiatives in 33 countries and 10 languages. Managed cross-platform digital marketing campaigns with an emphasis on Content, Email, Partner, Affiliate, and Social Marketing. Developed a single-day blitz marketing campaign resulting in $1M+ subscription revenue.
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  • Yahoo
    Sr. Manager, Emerging Ad Products
    Yahoo Feb 2010 - Feb 2011
    Sunnyvale, Ca, Us
    Evangelized emerging ad formats - Search Retargeting, Geo Targeting, Dynamic Display, and Database Match - within the CPG, Retail, Tech, Telco, and FinServ categories to grow ad revenues by $200M. Partnered with Product and Engineering to ensure market needs mirrored quarterly development priorities. Leveraged third-party data providers (Experian, Nielsen, Acxiom, and IXI) to develop proprietary client solutions. Received 2010 Yahoo All-Star Award.
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  • Yahoo
    Ad Solutions Manager
    Yahoo Jul 2007 - Feb 2010
    Sunnyvale, Ca, Us
    Managed advertising P&Ls for Yahoo Local, Maps, Yellow Pages, Travel, and Small Business. Created custom advertising opportunities (e.g. Holiday Shopping Guide, Maps Store Locator) to secure incremental investments. Partnered with cross-functional executive teams to define business plans that led to a localized Yahoo ad product suite.
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  • Yahoo
    Senior Product Analyst
    Yahoo Mar 2007 - Jul 2007
    Sunnyvale, Ca, Us
    Created weekly dashboards for newly launched Yahoo Search platform to establish KPIs and identify product development opportunities. Established Ad Product financial models for emerging Yahoo Search features - Geo Targeting and A/B testing - to increase ad revenues by 3x.
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  • La Times - Recruitment
    Product Marketing Manager
    La Times - Recruitment Aug 2006 - Mar 2007
    El Segundo, California, Us
    Managed B2B/B2C marketing strategy for the Recruitment Classified category. Collaborated with C-suite and Finance teams to redefine the Recruitment category’s pricing and packaging strategy. Created an internal ad product training program to improve the digital literacy of Inbound/Outbound sales team. Received 2007 ACME award for “Super Sunday” integrated marketing campaign.
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  • Careerbuilder
    Partner Marketing Manager
    Careerbuilder Sep 2002 - Jul 2006
    Chicago, Illinois, Us
    Partnered with COO to establish board meeting KPI dashboards for Gannett, Knight Ridder, and Tribune Company. Built partner marketing program across 180+ online/offline newspapers to drive CareerBuilder awareness and adoption. Streamlined national marketing operations by launching marketing toolkits (email, events). Received 2006 Honorable Mention, CareerBuilder “Ideas” Competition.
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  • Visibillity.Com
    Sales & Marketing Support
    Visibillity.Com 2001 - 2002
    Played a pivotal role in creative design and copywriting for website and marketing materials. Developed sales materials for industry events and client meetings. Project manager for ongoing webinars. Admin for sales leads database in ACT.

Michelle Fitzgerald Skills

Analytics Social Media Product Marketing Strategy Start Ups Market Research Marketing Advertising Web Analytics Marketing Strategy Strategic Partnerships Content Management Lead Generation Product Planning E Commerce Management Salesforce.com Marketing Communications Strategic Planning Digital Signage Seo B2b Business Intelligence Display Advertising Go To Market Strategy Sales Enablement Data Analysis

Michelle Fitzgerald Education Details

  • Wheaton College
    Wheaton College
    Business Economics

Frequently Asked Questions about Michelle Fitzgerald

What company does Michelle Fitzgerald work for?

Michelle Fitzgerald works for Amazon

What is Michelle Fitzgerald's role at the current company?

Michelle Fitzgerald's current role is Ad Tech Aficionado, GTM @ Amazon Ads (ex: Yahoo, Pandora, Linkedin).

What is Michelle Fitzgerald's email address?

Michelle Fitzgerald's email address is mi****@****oma.com

What is Michelle Fitzgerald's direct phone number?

Michelle Fitzgerald's direct phone number is +141557*****

What schools did Michelle Fitzgerald attend?

Michelle Fitzgerald attended Wheaton College.

What are some of Michelle Fitzgerald's interests?

Michelle Fitzgerald has interest in Kids, Cooking, Home Improvement, Local Advertising, Retail Technology, Reading, Advertising, Enterprise Software, Food And Beverages, Small And Medium Businesses.

What skills is Michelle Fitzgerald known for?

Michelle Fitzgerald has skills like Analytics, Social Media, Product Marketing, Strategy, Start Ups, Market Research, Marketing, Advertising, Web Analytics, Marketing Strategy, Strategic Partnerships, Content Management.

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