Lead the development and execution of Partner and Channel Marketing business plan, including campaigns, go-to-market and programs ensuring alignment with Saviynt’s business development commitments, messaging and value proposition, asset and timing consistency with corporate marketing campaigns. Create channel and partner marketing campaign best practices, real-time content marketing, and grow digital and social marketing channels. Build presence in online marketplaces (AWS and Azure)… Show more Lead the development and execution of Partner and Channel Marketing business plan, including campaigns, go-to-market and programs ensuring alignment with Saviynt’s business development commitments, messaging and value proposition, asset and timing consistency with corporate marketing campaigns. Create channel and partner marketing campaign best practices, real-time content marketing, and grow digital and social marketing channels. Build presence in online marketplaces (AWS and Azure) and track results and conversions. Regions: Americas, APAC, India, ME.• Managing 35 Global SIs and Go-to-Market (GTM) for Microsoft & AWS.• Partner with internal stakeholders to design, execute, and report on best-in-class marketing programs executed with SIs, Tech Alliance, Resellers, and Cloud Marketplace partners, effectively driving end-customer adoption of partner solutions. • Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics to accelerate the sales pipeline. Show less

Managed partner engagement within the One Commercial Partner (OCP) division at Microsoft on the Go-to-Market (GTM) Services team. Supported Microsoft partners' new solution launches worldwide through the development and execution of co-marketing and co-selling programs and campaigns.• Managed the relationship with assigned 150+ Microsoft partners', their portfolio and their Go-to-Market (GTM) initiatives.• Provided strategic direction to help partners achieve their GTM Services… Show more Managed partner engagement within the One Commercial Partner (OCP) division at Microsoft on the Go-to-Market (GTM) Services team. Supported Microsoft partners' new solution launches worldwide through the development and execution of co-marketing and co-selling programs and campaigns.• Managed the relationship with assigned 150+ Microsoft partners', their portfolio and their Go-to-Market (GTM) initiatives.• Provided strategic direction to help partners achieve their GTM Services goals. • Supported partners in planning and executing chosen GTM offerings, including digital marketing campaigns.• Consulted, created, and launched partner marketplace listings on Azure marketplaceSKILLS SET: Modern Marketing, Account management, partner management, program management, collaboration, tracking, reporting, content development Show less

Delivered marketing strategy, tactical plan, and execution of marketing the Windows Insider Program for the IT Pro audience. IT Pros were the frontline IT Heroes and power users in their companies who make or influence the decisions to deploy Windows 10 for their users. They joined the Windows Insider Program for Business to gain access to Windows Insider Preview Builds and receive updates so they could continually validate their LOB apps against new features and communicate any issues back to… Show more Delivered marketing strategy, tactical plan, and execution of marketing the Windows Insider Program for the IT Pro audience. IT Pros were the frontline IT Heroes and power users in their companies who make or influence the decisions to deploy Windows 10 for their users. They joined the Windows Insider Program for Business to gain access to Windows Insider Preview Builds and receive updates so they could continually validate their LOB apps against new features and communicate any issues back to Microsoft. Starting with a known fan base of several million Insiders, identified a large number of IT Pros within that, and built a multi-directional marketing/messaging platform for Windows as a Service and made it the preferred cloud option for IT Pros.• Owned messaging, marketing materials and survey questions to define IT Pro identities and built marketing campaigns specifically for them.• Collaborated with engineering to add functionality IT Pro's had requested. For example: adding his company’s account and designating power users, creating an internal test base.• Collaborated with engineering on a two-way feedback app to enable the IT Pro to communicate directly with Microsoft.Selected Results:• Grew known Windows Insider IT PRO base 4x.• Averaged double digit monthly growth of new program sign-ups. Show less

Hired to accelerate branding and sales growth of 25-year old optical software design company. The company was growing, but slowly and traditionally, with no marketing and they wanted more. • Built and led internal marketing team of 5, from scratch, to replace reliance on expensive external agency. • Provided strategic and tactical guidance, with accountability for all social media channels, company website, email marketing campaigns, and SEO/SEM strategies. • Collaborated with… Show more Hired to accelerate branding and sales growth of 25-year old optical software design company. The company was growing, but slowly and traditionally, with no marketing and they wanted more. • Built and led internal marketing team of 5, from scratch, to replace reliance on expensive external agency. • Provided strategic and tactical guidance, with accountability for all social media channels, company website, email marketing campaigns, and SEO/SEM strategies. • Collaborated with company leadership to ensure strategy aligned with company objectives. • Managed localization of all content (print and online) and all websites. Selected Results:• Overhauled e-mail marketing strategy and gained $1.9 million in sales.• Lead generation: Averaging 2,000+ new leads monthly.• Improved email open and click rates: 23% open rate / 25% click rate (up from 12%).• Increased demo downloads by 130%.“Over the past year I saw the global marketing organization come to life and the, marketing team surpassed the sales lead generation goals. I believe this was a direct result of Michelle's contribution to the marketing group and the entire organization”. – Director of Marketing, Zemax Show less

Engaged to “tell the story” and build internal awareness, messaging and branding to the finance sales professionals for a little-known Microsoft service that provides financing assistance to external customers in their small or large system upgrades and enhancements. • Developed digital marketing materials and infrastructure for international team of finance sales professionals. • Overhauled 3 program websites (2 customer facing, 1 internal) supporting over 18 countries including… Show more Engaged to “tell the story” and build internal awareness, messaging and branding to the finance sales professionals for a little-known Microsoft service that provides financing assistance to external customers in their small or large system upgrades and enhancements. • Developed digital marketing materials and infrastructure for international team of finance sales professionals. • Overhauled 3 program websites (2 customer facing, 1 internal) supporting over 18 countries including design, development and maintenance of all 3. • Managed WW communications, including editorial calendar, newsletters and Yammer communications. • Directed localization services for all content (print and online) and all websites. • Managed over 700 pieces of content on the InfoPedia platform. Selected Results:• Increased program awareness by 400% across 18 countries.• Increased downloads of marketing content by 130%.• Increased engagement (visits) with customers by 661%. Show less

Overhauled the program and created strategy for worldwide campus representative program to improve company’s engagement with technology students. Responsible for managing the successful launch of the new strategy, new program brand identity, new program website, social media strategy and program recruitment. Responsibilities:• Program re-branding and development founded on values and personality of worldwide student community.• Recruitment campaign to inspire engagement and… Show more Overhauled the program and created strategy for worldwide campus representative program to improve company’s engagement with technology students. Responsible for managing the successful launch of the new strategy, new program brand identity, new program website, social media strategy and program recruitment. Responsibilities:• Program re-branding and development founded on values and personality of worldwide student community.• Recruitment campaign to inspire engagement and increase membership in countries with low engagement.• Development and on-going management of website including editorial policy, copywriting and thought leadership.• Social media strategy development and training including Twitter, LinkedIn and video blogs.• Social media support at the Imagine Cup competition.• Marketing communications and integration with PR regarding student developed applications.Key accomplishments:• Increased worldwide membership from 1500 to 7500 students over three years (+500%).• Launched social media campaigns and activities specific to MS product launches and student application development on social media platforms including Facebook, Twitter, YouTube and Flickr. Increased Facebook subscribers for MSP Program from 8,000 to over 75,000 in fewer than 24 months.• Established Student Partner Alumni program and launched with 1500 active alumni.• Established mentorship program between Microsoft Valued Professionals and Student Partners with over 1000 mentor pairings.• Established free certification program for Student Partners who created applications for Windows 8. Certifications resulted in over 50,000 Windows Phone and Windows 8 applications. Show less

Took on struggling CodeZone program and created new strategy focused on engaging worldwide Developers and IT Professionals to drive greater adoption of the company's technology portfolio. Responsible for managing the successful launch of a new program brand identity, new program website, social media strategy and program recruitment. CodeZone became User Group Support Services which became Microsoft Technical Communities.Responsibilities:• Redesigned technical community engagement… Show more Took on struggling CodeZone program and created new strategy focused on engaging worldwide Developers and IT Professionals to drive greater adoption of the company's technology portfolio. Responsible for managing the successful launch of a new program brand identity, new program website, social media strategy and program recruitment. CodeZone became User Group Support Services which became Microsoft Technical Communities.Responsibilities:• Redesigned technical community engagement program to support the needs of global Software Developers and IT Professionals.• Development and on-going management of website including editorial policy, copywriting and thought leadership.• Established training program to get our community up-to-speed quickly on new Microsoft technologies so they could train their peers within their communities via professional user groups.Key accomplishments:• Increased worldwide membership from under 1000 to 4000 over three years (+250%).• Achieved over 10,000+ events training over 400,000 people worldwide within a two-year period.• Established first-ever user group financial support program, allowing each user group $1000 from Microsoft for event support.• Received “Most Valued Player” award for launching 15 Microsoft products via community events in one year. Show less

Led team of International Software Localization Engineers, Localization Program Managers, and Program Managers for Exchange Server 2010. Responsibilities included localization strategy, tool and process development, team development and management, executive communications, cross-group collaboration, financial management, vendor management, mentorship.Accomplishments:• Managed creation of LocServices tool which provided pseudo-localization corporate wide.• Launched the… Show more Led team of International Software Localization Engineers, Localization Program Managers, and Program Managers for Exchange Server 2010. Responsibilities included localization strategy, tool and process development, team development and management, executive communications, cross-group collaboration, financial management, vendor management, mentorship.Accomplishments:• Managed creation of LocServices tool which provided pseudo-localization corporate wide.• Launched the International Tech Center Web Site for MS Exchange product documentation providing customers a place to find, download and access current Exchange Server content in 12 core languages. Show less

Managed localization projects to bring Microsoft Developer Network and TechNet products to technical audiences worldwide. Collaborated with global teams on the localization of the MSDN Library, coordinated scheduling with editorial staff, and assisted testing and Quality Assurance teams to deliver final product on time and within quality and budget.Responsibilities included localization management, tool and process development, cross-group collaboration, financial management, vendor… Show more Managed localization projects to bring Microsoft Developer Network and TechNet products to technical audiences worldwide. Collaborated with global teams on the localization of the MSDN Library, coordinated scheduling with editorial staff, and assisted testing and Quality Assurance teams to deliver final product on time and within quality and budget.Responsibilities included localization management, tool and process development, cross-group collaboration, financial management, vendor management.Contract position through Siemens Corporation. Show less

In my early days, my business partner and I created the first-ever foreign language typesetting company and first-ever high-quality font development company that immediately supported 60+ languages in the United States. We built a team of 25 staff who represented 18 countries and I created the first-ever global database of 600+ translators for every language across the world.Our first big contract was to provide the translation and on-site interpretation services for the 1990 Goodwill… Show more In my early days, my business partner and I created the first-ever foreign language typesetting company and first-ever high-quality font development company that immediately supported 60+ languages in the United States. We built a team of 25 staff who represented 18 countries and I created the first-ever global database of 600+ translators for every language across the world.Our first big contract was to provide the translation and on-site interpretation services for the 1990 Goodwill Games in Seattle, WA. We served clients such as Intel, Holland America, WRQ and several other tech companies in the United States. Over the next 10 years we grew quickly, offering translation, interpretation, graphic design and website services. Over that same 10 years, the internet technology revolution was born and we raced to keep up with it; we transitioned from thermal fax machines to the internet to web development, the Asian economy blew up, and we lost 70% of our revenue overnight, an event our small company could not recover from. It was an amazing foundational experience where I gained business and management experience, grew a team who became family, and learned to balance the endless (and sometimes painful) demands of owning, growing and leading a successful entrepreneurial enterprise. It created the internal strength and ability to see both the big and small picture that I have today, and defined how I manage relationships with my team now. Check out an archive of our very first website, built in 1996! Michael Ortlieb, our lead graphic designer, designed and built this website to showcase our companies services. If you need graphic design work - check out Michael: http://www.mortie.net/journal/ Show less