Michelle Fleming Email & Phone Number

United States

• Lead the development and execution of Partner and Channel Marketing business plan, including campaigns, go-to-market and programs ensuring alignment with Saviynt’s business development commitments, messaging and value.
• Managing 35 Global SIs and Go-to-Market (GTM) for Microsoft & AWS.
• Partner with internal stakeholders to design, execute, and report on best-in-class marketing programs executed with SIs, Tech Alliance, Resellers, and Cloud Marketplace partners, effectively driving end-customer.
• Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics to accelerate the sales pipeline. Show less

Redmond

• Managed partner engagement within the One Commercial Partner (OCP) division at Microsoft on the Go-to-Market (GTM) Services team. Supported Microsoft partners' new solution launches worldwide through the development.
• Managed the relationship with assigned 150+ Microsoft partners', their portfolio and their Go-to-Market (GTM) initiatives.
• Provided strategic direction to help partners achieve their GTM Services… Show more Managed partner engagement within the One Commercial Partner (OCP) division at Microsoft on the Go-to-Market (GTM) Services team..
• Provided strategic direction to help partners achieve their GTM Services goals.
• Supported partners in planning and executing chosen GTM offerings, including digital marketing campaigns.
• Consulted, created, and launched partner marketplace listings on Azure marketplaceSKILLS SET: Modern Marketing, Account management, partner management, program management, collaboration, tracking, reporting, content.

• Delivered marketing strategy, tactical plan, and execution of marketing the Windows Insider Program for the IT Pro audience. IT Pros were the frontline IT Heroes and power users in their companies who make or influence.
• Owned messaging, marketing materials and survey questions to define IT Pro identities and built marketing campaigns specifically for them.
• Collaborated with engineering to add functionality IT Pro's had requested. For example: adding his company’s account and designating power users, creating an internal test base.
• Collaborated with engineering on a two-way feedback app to enable the IT Pro to communicate directly with Microsoft.Selected Results:
• Grew known Windows Insider IT PRO base 4x.
• Averaged double digit monthly growth of new program sign-ups. Show less

Kirkland, WA

• Hired to accelerate branding and sales growth of 25-year old optical software design company. The company was growing, but slowly and traditionally, with no marketing and they wanted more.
• Built and led internal marketing team of 5, from scratch, to replace reliance on expensive external agency.
• Provided strategic and tactical guidance, with accountability for all social media channels, company website, email marketing campaigns, and SEO/SEM strategies.
• Collaborated with… Show more Hired to accelerate branding and sales growth of 25-year old optical software design company. The company was growing, but slowly and traditionally, with no marketing and they wanted more.
• Collaborated with company leadership to ensure strategy aligned with company objectives.
• Managed localization of all content (print and online) and all websites. Selected Results:

Redmond, WA

• Engaged to “tell the story” and build internal awareness, messaging and branding to the finance sales professionals for a little-known Microsoft service that provides financing assistance to external customers in their.
• Developed digital marketing materials and infrastructure for international team of finance sales professionals.
• Overhauled 3 program websites (2 customer facing, 1 internal) supporting over 18 countries including… Show more Engaged to “tell the story” and build internal awareness, messaging and branding to the finance sales.
• Overhauled 3 program websites (2 customer facing, 1 internal) supporting over 18 countries including design, development and maintenance of all 3.
• Managed WW communications, including editorial calendar, newsletters and Yammer communications.
• Directed localization services for all content (print and online) and all websites.

Microsoft

• Overhauled the program and created strategy for worldwide campus representative program to improve company’s engagement with technology students. Responsible for managing the successful launch of the new strategy, new.
• Program re-branding and development founded on values and personality of worldwide student community.
• Recruitment campaign to inspire engagement and… Show more Overhauled the program and created strategy for worldwide campus representative program to improve company’s engagement with technology students. Responsible.
• Recruitment campaign to inspire engagement and increase membership in countries with low engagement.
• Development and on-going management of website including editorial policy, copywriting and thought leadership.
• Social media strategy development and training including Twitter, LinkedIn and video blogs.

Redmond, WA

• Took on struggling CodeZone program and created new strategy focused on engaging worldwide Developers and IT Professionals to drive greater adoption of the company's technology portfolio. Responsible for managing the.
• Redesigned technical community engagement… Show more Took on struggling CodeZone program and created new strategy focused on engaging worldwide Developers and IT Professionals to drive greater adoption of the company's.
• Redesigned technical community engagement program to support the needs of global Software Developers and IT Professionals.
• Development and on-going management of website including editorial policy, copywriting and thought leadership.
• Established training program to get our community up-to-speed quickly on new Microsoft technologies so they could train their peers within their communities via professional user groups.Key accomplishments:
• Increased worldwide membership from under 1000 to 4000 over three years (+250%).

Redmond, WA

• Led team of International Software Localization Engineers, Localization Program Managers, and Program Managers for Exchange Server 2010. Responsibilities included localization strategy, tool and process development.
• Managed creation of LocServices tool which provided pseudo-localization corporate wide.
• Launched the… Show more Led team of International Software Localization Engineers, Localization Program Managers, and Program Managers for Exchange Server 2010. Responsibilities included localization strategy, tool and.
• Launched the International Tech Center Web Site for MS Exchange product documentation providing customers a place to find, download and access current Exchange Server content in 12 core languages. Show less

Microsoft

Managed localization projects to bring Microsoft Developer Network and TechNet products to technical audiences worldwide. Collaborated with global teams on the localization of the MSDN Library, coordinated scheduling with editorial staff, and assisted testing and Quality Assurance teams to deliver final product on time and within quality and.

Greater Seattle Area

In my early days, my business partner and I created the first-ever foreign language typesetting company and first-ever high-quality font development company that immediately supported 60+ languages in the United States. We built a team of 25 staff who represented 18 countries and I created the first-ever global database of 600+ translators for every.