Served in a strategic role and managed account teams for the agency’s high-profile accounts, including The Real Estate Council (TREC), Hillwood, Southside Bank, Skanska, and Freese and Nichols. Public affairs experience includes work with the cities of Cedar Park, Georgetown, Irving, Plano, Sachse and Temple, as well as Port Freeport, the Fort Worth Chamber of Commerce and Plano Economic Development.Highlighted AccomplishmentsExpanded Cooksey’s presence in South and Central Texas and secured retainer clients and projects.Provided talking points for Ross Perot Jr., Hillwood Chairman, Mike Berry, Hillwood President, and other commercial real executives for panel discussions, ground breakings and special events.Generated more than $1 million in publicity value for local media placements highlighting community-driven development initiatives in Southern Dallas led by TREC, including a front- page feature story in the Dallas Business Journal.Developed and published regular blogs for executives that increased their digital presence and social media engagement. Managed production of the 30th anniversary issue of AllianceTexas Magazine for Hillwood.Conducted multiple half-day executive media training sessions. Secured numerous local and national awards and recognitions for executives, projects and client partners.Consulted on print and digital ad content and placements to proactively create narratives and generate brand awareness while leveraging limited budget resources.Identified digital marketing and advertising opportunities for Southside Bank and the cities of Georgetown and Temple, which are currently being implemented.Developed a print and digital advertising campaign for Southside Bank that immediately increased the click rate by 20%.Generated dozens of guest articles annually in state, regional and national trade publications to highlight Freese and Nichols projects and established corporate executives and project managers as industry experts.

Supervised a team of account managers, coordinators and interns serving professional services, pharmaceuticals, high-tech, entertainment and restaurant clients that included Subway, Pfizer, Feld Entertainment, Primary Residential Mortgage Inc. (PRMI) and MarqMetrix.Highlighted AccomplishmentsEfficiently managed the PR department budget and worked with the business development team to secure three new accounts.Coordinated with Subway marketing account managers to leverage planned ad buys, community engagement and promotions to generate media coverage.Launched Salt Lake City's first forum for women diagnosed with metastatic breast cancer for an intimate audience of 20 guests and local influencers.Secured a Salt Lake Tribune Editorial Board meeting that resulted in a front-page feature story highlighting the quality of life and workplace challenges for women receiving treatment for metastatic breast cancer.Introduced MarqMetrix's innovative measurement technologies to the oil and gas, biotechnology and foodservice industries through the strategic placement of guest articles and speaking opportunities.Established PRMI executives as mortgage industry experts through placement of guest articles in national trade publications.

Managed agency accounts for business, consumer and industrial clients, developed and implemented comprehensive media relationsstrategies, and identified thought leadership opportunities to position clients as industry experts.Highlighted AccomplishmentsSecured hundreds of digital, print and broadcast placements to drive brand awareness for business, consumer and industrial clients that included Wingstop, Shermco and Omega Environmental Technologies.Established CEOs and top executives as industry leaders through Dallas Business Journal FaceTime placements, participation in executive Q&As and placement of guest articles in national trade publications.Successfully planned groundbreaking and corporate events that attracted local dignitaries and generated media coverage.Planned Wingstop promotional events and facilitated commercial filming with the company's marketing team, executives and spokesperson Troy Aikman.

Developed and executed marketing, advertising, public relations and community engagement strategies for the nation's largest children's hair care chain. Supervised grassroots field marketing staff in markets across the nation and managed vendors providing media relations, website design and branding services.Highlighted AccomplishmentsIntroduced the Cool Cuts 4 Kids brand in five new states and opened 32 new salons over a four-year time frame.Conducted effective marketing and community engagement strategies that created brand awareness in new markets, incentivized customer trials and helped new salons achieve customer traffic goals during opening weekend and beyond.Developed marketing strategies to drive traffic in established salons, helping the salons meet their daily, weekly and monthly customer traffic goals.Led a complete redesign of the company's website, generating an increased number of page visits.Rebranded and relaunched the "Be Cool" customer loyalty program, which attracted thousands of members and effectively increased the percentage of repeat visits.

Provided public relations support and marketing coordination for clients representing the nonprofit, finance/investment, healthcare, manufacturing, retail/restaurant, technology and commercial real estate industries. Created media materials, managed vendors and supervised volunteers for special events.Highlighted AccomplishmentsSuccessfully generated media placements in local newspapers and business journals in markets across the nation, as well as in regional and national trade journals, for HFF, Olympus Real Estate, Billingsley Company and other commercial real estate clients. Managed logo design, materials development, video production, event planning and media outreach strategies highlighting the Ronald McDonald House of Dallas’ 25th anniversary.Ensured timely delivery of ads, direct mailers and other marketing collaterals for HFF.

Researched local, regional and national media contacts, pitched stories and generated print placements for high tech clients including Dell Computers and SBC. Prepared briefing books and scheduled client interviews with media and analysts at appropriate trade shows.