Michelle Garza Email & Phone Number

Issaquah, Washington, Us

At Bridge Partners, we are growth leaders for the world's largest and most innovative tech and cloud companies. We grow revenue, activate channels, accelerate pipelines, and create value. Our team delivers excellence for our clients by sustaining a flexible, caring, and modern workplace where our people can be themselves and do their best.

Waterloo, On, Ca

• Managed global campaigns for OEM/Developer and US Public Sector.• Worked with Product Marketing teams to create and execute marketing plans, including digital marketing, face-to-face events, webinar management, social media marketing, lead generation and lead follow-up.• Facilitated monthly reporting meetings with Global Campaigns Director, Field Marketing, Product Marketing and Business Development teams. • Worked with brand team to develop creative, copy and marketing materials. • With Product Marketing, managed and executed the first ever OpenText Developer Healthcare Hackathon requiring that submitters use OpenText APIs in their code. Results were 2X increase in marketing sourced pipeline, 3X increase in free trials, and 3X increase in traffic from non-software developer companies viewing OpenText's API documentation.

Newbury, Berkshire, Gb

• Managed global campaigns for Information Management & Governance (IM&G) & Application Modernization & Connectivity (AMC) business units.• IM&G business unit included products such as Unified Endpoint Management, Data Protector, Secure Content Manager and IDOL Data Analytics and Collaboration tools. • Collaborated with Product Marketing, Field Marketing, Sales, AR/PR, Social Media, Branding and Video Production teams to create and execute global marketing plans that could be leveraged and localized by each region in their own markets (North America, EMEA and APJ).• Created and executed global Virtual Garage Tours streamed live from Berlin and New York with our technology partner, Jaguar TCS Racing, including platform selection, marketing material development, event promotion, registration and lead gen, budget management and live production.• Managed and executed the virtual Mainframe Modernization Summit 2023, exceeding registration goals by more than 50% with a 45% live attendance rate – the most successful event the AMC business unit ever had.• During a gap in coverage, stepped into Field Marketing role in North America executing 4 major product launches, appointment setting/content syndication programs, digital campaigns, and face-to-face events. • Held monthly interlock calls with each region – NA, EMEA and APJ. • Managed two simultaneous digital tracks at our live annual customer event, Micro Focus Universe, producing two 6-hour live shows over the course of two days in two separate regions.

Newbury, Berkshire, Gb

• Executed North America digital campaigns across three different business units - IT Operations Management, Application Delivery Management and Cyber Security.• Worked closely with North America Digital Strategist to ensure campaigns were executed in accordance to the digital strategic plan.• Created and executed a program to ensure timely lead upload for account development follow-up from content syndication campaigns. • Worked closely with global campaigns team to align with global marketing efforts. • Managed and executed webinar email promotion program in North America, driving leads and registrants to global webinars.• Served as Global Communications leader for annual customer virtual event, Micro Focus Universe, maintaining and managing the email comms calendar worldwide, copywriting, editing and scheduling email drops across 3 regions - North America, EMEA and APJ - for 6 different business unit tracks.•Created, maintained and managed email comms for our platinum sponsorship at AWS re:Invent, including comms before, during and after the event

New York, Us

Wire Stone, acquired by Accenture Interactive, now Accenture Song. Primary client contact and agency liaison for clients such as Hewlett-Packard Enterprise, Carbonite, Micro Focus, Shell Energy, Kinetica, Texas Children's Hospital, Superior Energy, Siemens and ACME Brick. Managed numerous simultaneous projects from quote creation through solution development and creative execution. Lead multiple project teams from initial scheduling through final deliverables. Projects span multiple media, including digital marketing solutions, print, sales tools for the field and channel, executive presentations and video production.

New York, Ny, Us

Due to excellent performance, only employee of previous TI agency (TM Advertising) that client demanded be hired by new agency of record (JWT). Primary client contact for Texas Instruments’ ASP division, a $2.8 billion business based in Houston, and often worked on site to maintain proximity to new announcements and technology releases. Coordinated international advertising efforts for largest product launch TI had in 10 years: DaVinci Technology.

Dallas, Texas, Us

Upon being hired, agency was undergoing a review with Texas Instruments, the account I was hired to work on. Within 6 months, TM had lost the business, but TI requested that the new agency of record, JWT, hire me on. I was the only existing employee that TI requested be brought over and retained.

Irving, Texas, Us

Brought in to conduct workshop for members of newly-formed Digital Initiatives team. Trained participants to form their own production processes for website development, email marketing and online advertising. Led strategic research and recruitment for an online product launch for SBC.

Dallas, Texas, Us

Translated client needs into manageable projects for our team of creatives and developers. Developed and implemented production process that supported 500% growth in fewer than two years. Coordinated product launches for Nokia, Hyundai and Dr. Phil’s Shape Up! that required synchronized efforts with television, print, radio and public relations. Produced estimates for projects ranging from $5,000 to $1 million. Ran successful email marketing programs for clients such as Central Market and Bennigan’s. Executed innovative online development programs for Dr Pepper/Seven Up and The Home Depot that required daily updates and constant monitoring of consumer feedback. Managed creative development of online advertising programs.

Dallas, Texas, Us

Previously called PYRO. Now called Animare. Part of first interactive team brought in to extend integrated marketing efforts online. Led strategy and development of HUMMER’s first dealer extranet, including an innovative online ad builder and contact management program. When GM acquired the brand, it pointed to the extranet as a best practice other brands should emulate. Helped develop strategy for The Susan G. Komen Breast Cancer Foundation’s Virtual Race for the Cure.

Part of launch team for TXCN, a 24-hour Texas news network, producing five prime time nightly newscasts and overseeing a team of five. Simultaneously, worked as an Editor/Producer at GuideLive.com.

Dallas, Tx, Us

Responsible for producing the Kids & Family and Attractions portions of this "What to do/where to go in Dallas/Fort Worth website, owned by The Dallas Morning News. Simultaneously, worked as an Associate Producer at TXCN.

Bachelor Of Journalism, Journalism

Education record