Michelle Gerster Email & Phone Number

Scottsdale, Az, Us

TBA Worldwide is a fast-growing independent collective of data-driven advertising, brand strategy, technology, digital media, software, and specialty marketing firms. The company provides comprehensive marketing solutions powered by a team of innovative creative minds, brand strategists, developers, and digital marketers. TBA Worldwide specializes in category-specific expertise, creative design, digital media, public relations, web development, search marketing, social media, and digital printing, delivering smarter and more inspiring work that drives higher ROI for big brands​. - Leading operational strategy to enhance business performance and scalability.- Overseeing cross-functional teams to ensure seamless execution of business initiatives.- Implementing process improvements to drive efficiency and effectiveness across the organization.

Joybyte is an influencer marketing and social media agency for e-commerce brands. The company specializes in creating engaging and effective social media strategies that leverage user-generated content (UGC) to drive brand awareness and customer engagement. Joybyte's comprehensive services include influencer partnerships, content creation, and social media management tailored to help e-commerce brands thrive in the dynamic social media landscape.Key Achievements:Strategic Integration: Worked closely with the CEO/Co-Founder as the integrator to align strategic goals and drive organizational success.Operational Strategy: Directed overall operational strategy, ensuring alignment with company goals and objectives.Process Optimization: Developed and implemented scalable processes to enhance efficiency and productivity.Financial Management: Oversaw financial planning, budgeting, and resource allocation to support sustainable growth.Leadership Development: Co-led the leadership team, managing and mentoring department heads to foster a culture of high performance and continuous improvement.Operational Excellence: Ensured operational excellence by optimizing internal workflows and eliminating inefficiencies.Talent Management: Managed staffing, leveraging both in-house and remote team members to maximize talent and ensure optimal use of resources.Acquisition Success: Played a key role in the successful acquisition of Joybyte, managing the transition and integration processes to ensure seamless continuity.

Scottsdale, Arizona

CLI Digital Media is a full-service agency dedicated to transforming businesses through innovative technology, branding, and marketing strategies. We build software, websites, and mobile apps that delight users, create powerful brands that connect with audiences, and implement growth strategies that increase awareness and drive engagement, delivering exceptional outcomes across all digital platforms.Key Achievements:Strategic Integration: Worked closely with the CEO/Co-Founder as the integrator to align strategic goals and drive organizational success.Operational Strategy: Directed overall operational strategy, ensuring alignment with company goals and objectives.Process Optimization: Developed and implemented scalable processes to enhance efficiency and productivity.Financial Management: Oversaw financial planning, budgeting, and resource allocation to support sustainable growth.Leadership Development: Co-led the leadership team, managing and mentoring department heads to foster a culture of high performance and continuous improvement.Operational Excellence: Ensured operational excellence by optimizing internal workflows and eliminating inefficiencies.Talent Management: Managed staffing, leveraging both in-house and remote team members to maximize talent and ensure optimal use of resources.Crisis Management: Successfully secured 2 rounds of PPP funding and implemented strategic pivots, maintaining business continuity and achieving success with minimal layoffs during the pandemic.

Tempe, Arizona

Creative License International is a team of designers, artists, craftsmen, and managers who blend analytical and creative thinking to deliver innovative solutions for experiential design projects. Specialized in market analysis, project visioning, interior and graphic design, project management, fabrication, and installation, creating experiences that move people.Key ResponsibilitiesStrategic Time Management and Relationship Building:- Developed advanced time-management, negotiation, and client & vendor relationship strategies.Project Leadership and Execution:- Led and launched production teams to deliver customized client projects within budget and deadlines.- Oversaw and managed all aspects of projects, including conducting weekly internal team and external client team meetings.Team Development and Mentorship:- Directed and mentored internal production teams, including CAD/Engineering, 3D/Signage, Graphics, Shop, and Design/Procurement, fostering a culture of high performance and collaboration.Client Engagement and Communication:- Acted as the primary liaison with client teams, including GCs, Architects, Ad Agencies, and other key stakeholders, ensuring clear and effective communication.Contract and Order Oversight:- Monitored and supported client contracts and modifications, ensuring alignment with original project quotes and client expectations.Policy and Process Implementation:- Developed and implemented policies, procedures, and communication manuals to streamline internal operations.Innovative Solution Delivery:- Delivered cost-effective solutions addressing client needs and project challenges.Logistics and Quality Assurance:- Coordinated logistical requirements during the final phase of projects, ensuring quality assurance and timely delivery.Client Satisfaction and Feedback:- Ensured client satisfaction by conducting thorough research and post-project interviews, continuously improving service delivery and project outcomes.

Scottsdale, Az

Hearts.com was an ethical fashion brand that partnered with and empowered artisans around the world to create handbags, accessories, and jewelry. Focused on sustainability and social justice, Hearts.com aimed to promote fair trade principles and foster cultural awareness through its unique and ethically sourced products.Key Responsibilities:Strategic Collaboration and Leadership:- Collaborated with the senior board regularly.- Contributed to the company’s long-term strategic plans.- Drove social marketing strategy for customer acquisition.Brand Building:- Built the brand from the ground up, establishing a strong market presence.Staff Recruitment and Training:- Recruited, hired, and trained the entire staff.Online Marketing Leadership:- Managed deliverables for online marketing, strategy, and implementation teams.- Developed and executed marketing campaigns, including landing pages, micro sites, sponsorship content, and emails.- Oversaw the development of email campaigns, including order reminders, abandoned cart saves, sales & promotions.Usability and Customer Experience:- Enhanced site usability to improve user experience.- Worked with content writers, designers, and developers to create and launch an eCommerce website.- Maintained the eCommerce website to ensure it was competitive and conversion-focused.Partnership and Business Development:- Developed partnership programs aligned with global causes.- Managed and evaluated web marketing alliances and partnerships.- Implemented innovative marketing initiatives.Ethical and Sustainable Practices:- Sourced materials ethically, focusing on up-cycled, recycled, renewable, or raw materials to adhere to ethical, low-impact processes and fair trade principles.- Supported causes like Environmental Sustainability, Quality of Life, Social Justice, Human Rights, Education, Conflict Resolution, and Cultural Awareness.

Tempe, Arizona Area

Team Development, Leadership, and Results-Driven Focus:- Created, trained, coached, and managed vital sales and service teams, developing staff as a competitive advantage.- Managed team salary administration and rewards.- Developed and administered budgets, business development goals, objectives, staffing models, schedules, and performance standards.- Increased branch sales rank from #96 to #3 within two weeks, maintaining sales performance, team engagement, and customer satisfaction.Other Measurable Results:- Achieved significant sales growth.- Expanded customer portfolios.- Conducted local business outreach and product awareness through educational seminars.- Ranked in the top 3 in sales production.