Michelle Gerzon Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

- Responsible for all Yahoo Search marketing, including B2B, B2C, product, brand, social and more- Oversaw management of, and tripled the number of, media agencies supporting a $xxxM search advertising business, including development of the business plan and proposal for our first international agency in EMEA- Led creative planning and final approvals for promoting 20 original search landing page experiences via ad placements across the Yahoo ecosystem, the Daily Yahoo newsletter (30M… Show more - Responsible for all Yahoo Search marketing, including B2B, B2C, product, brand, social and more- Oversaw management of, and tripled the number of, media agencies supporting a $xxxM search advertising business, including development of the business plan and proposal for our first international agency in EMEA- Led creative planning and final approvals for promoting 20 original search landing page experiences via ad placements across the Yahoo ecosystem, the Daily Yahoo newsletter (30M subs) and social media (@YahooSearch)- Repositioned and elevated Yahoo Search’s presence in Yahoo’s corporate sizzle reel, including shifting the product from B2B to B2C, updating copy to align with the mission statement, doubling the overall screen time spent on Search, and showcasing the actual Yahoo Search product on corporate materials for the first time in a decade- Lifetime Value Award (Org Award 2022) and Trust Award (Org Award 2021) Show less

Greater Los Angeles Area

- Led all product marketing for Yahoo Search, including research, surveys, ideation, product development, securing internal alignment and approvals, beta tests, GTM launches, adoption, optimizations, tracking and final analyses- Wrote and produced 2 pre-recorded skits, and moderated a session with the Search GM for Partner Day (annual event for senior executives from partner companies), making Search the most highly attended session of all- All-Star Award (Team Award 2019) and… Show more - Led all product marketing for Yahoo Search, including research, surveys, ideation, product development, securing internal alignment and approvals, beta tests, GTM launches, adoption, optimizations, tracking and final analyses- Wrote and produced 2 pre-recorded skits, and moderated a session with the Search GM for Partner Day (annual event for senior executives from partner companies), making Search the most highly attended session of all- All-Star Award (Team Award 2019) and Communicator Award (Org Award 2018) Show less

Greater Los Angeles Area

- Launched a quarterly marketing series for 200+ partners, including newsletters, case studies and webinars; the initial newsletter open rate was 2x Yahoo’s other B2B newsletters and grew from 44% to 65% over the last 6 years- Worked closely with Product and partners to launch new products, features and expansions worth $1B+ in 5 years- Crushin' It Award (Team Award 2017)

Burbank, Ca

- Collaborated with creative and paid media agencies to implement re-branding and awareness campaigns for the Disney Princess and Frozen franchises, resulting in 200M+ impressions- Executed digital marketing plans for the Dream Big, Princess campaign (50M video views) and managed the production, distribution and marketing plans and materials for LEGO Disney Frozen: Northern Lights - Presented enterprise-wide marketing plans to internal Disney partners and international franchise partners

Cupertino, Ca

- Conducted in depth market analysis of key segment by collecting market research data, conducting over 100 interviews and attending an international conference to gather information; presented recommendations for new tent-pole product features to 75 executives, including VP of Product Marketing and Senior Director of Engineering- Collaborated with Design to develop the layout, functionality and short demo for a new product feature on iOS

Greater Los Angeles Area

- Collaborated cross-functionally with marketing, publicity, on-air promotions, data analytics and insights, business and legal affairs and software engineers in order to design and brand an app intended for 1M downloads in year 1- Produced 3 promo spots and consulted with Google Play in order to ensure optimal placement and distribution

Greater Los Angeles Area

- Led GTM strategy for first ever cloud-based VFX company (startup) and exceeded new customer goals in first year- Achieved $100K in sales from a $5K event budget after sponsoring the PGA’s Produced By Conference- Established first-ever VFX partnership with Sundance Institute, which made company their go-to vendor for VFX

Greater Los Angeles Area

- Developed television series about the origins of the NFL, including writing the copy and designing the creative, for Executive Producer, Jon Favreau, to pitch to the NFL and major networks.- Collaborated with top creative teams and oversaw entire life cycles of projects.

Greater Los Angeles Area

- Coordinated with publicists to ensure ad hoc media requests contained appropriate messaging.- Analyzed data results from test screenings, identified key issues and ideas to better target four quadrant audiences and raise approval scores; and provided summary reports to senior staff.

Greater Los Angeles Area

- Oversaw project development and recommended content acquisitions directly to the CEO.- Designed new process for tracking submissions and managed weekly creative analyst meetings.- Represented company at distribution sales screenings for studios interested in domestic rights.

Greater Los Angeles Area

- Prepared marketing reports that were distributed to all investors and profit participants prior to a film's release. Reports outlined the entire marketing strategy, including media buys, online campaigns, events and publicity commitments, and any international collaborations.

Greater Los Angeles Area

- Coordinated submissions, appointments and employment contracts for clients.

Master Of Business Administration (Mba)

Bachelor Of Arts (Ba), Communication And Media Studies