Michelle Gerzon Email & Phone Number

Austin, TX, US

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

- Responsible for all Yahoo Search marketing, including B2B, B2C, product, brand, social and more- Oversaw management of, and tripled the number of, media agencies supporting a $xxxM search advertising business, including development of the business plan and proposal for our first international agency in EMEA- Led creative planning and final approvals for.

Greater Los Angeles Area

- Led all product marketing for Yahoo Search, including research, surveys, ideation, product development, securing internal alignment and approvals, beta tests, GTM launches, adoption, optimizations, tracking and final analyses- Wrote and produced 2 pre-recorded skits, and moderated a session with the Search GM for Partner Day (annual event for senior.

Greater Los Angeles Area

- Launched a quarterly marketing series for 200+ partners, including newsletters, case studies and webinars; the initial newsletter open rate was 2x Yahoo’s other B2B newsletters and grew from 44% to 65% over the last 6 years- Worked closely with Product and partners to launch new products, features and expansions worth $1B+ in 5 years- Crushin' It Award.

Burbank, CA

- Collaborated with creative and paid media agencies to implement re-branding and awareness campaigns for the Disney Princess and Frozen franchises, resulting in 200M+ impressions- Executed digital marketing plans for the Dream Big, Princess campaign (50M video views) and managed the production, distribution and marketing plans and materials for LEGO.

Cupertino, CA

- Conducted in depth market analysis of key segment by collecting market research data, conducting over 100 interviews and attending an international conference to gather information; presented recommendations for new tent-pole product features to 75 executives, including VP of Product Marketing and Senior Director of Engineering- Collaborated with Design.

Greater Los Angeles Area

- Collaborated cross-functionally with marketing, publicity, on-air promotions, data analytics and insights, business and legal affairs and software engineers in order to design and brand an app intended for 1M downloads in year 1- Produced 3 promo spots and consulted with Google Play in order to ensure optimal placement and distribution

Greater Los Angeles Area

- Led GTM strategy for first ever cloud-based VFX company (startup) and exceeded new customer goals in first year- Achieved $100K in sales from a $5K event budget after sponsoring the PGA’s Produced By Conference- Established first-ever VFX partnership with Sundance Institute, which made company their go-to vendor for VFX

Greater Los Angeles Area

- Developed television series about the origins of the NFL, including writing the copy and designing the creative, for Executive Producer, Jon Favreau, to pitch to the NFL and major networks.- Collaborated with top creative teams and oversaw entire life cycles of projects.

Greater Los Angeles Area

- Coordinated with publicists to ensure ad hoc media requests contained appropriate messaging.- Analyzed data results from test screenings, identified key issues and ideas to better target four quadrant audiences and raise approval scores; and provided summary reports to senior staff.

Greater Los Angeles Area

- Oversaw project development and recommended content acquisitions directly to the CEO.- Designed new process for tracking submissions and managed weekly creative analyst meetings.- Represented company at distribution sales screenings for studios interested in domestic rights.

Greater Los Angeles Area

- Prepared marketing reports that were distributed to all investors and profit participants prior to a film's release. Reports outlined the entire marketing strategy, including media buys, online campaigns, events and publicity commitments, and any international collaborations.

Greater Los Angeles Area

- Coordinated submissions, appointments and employment contracts for clients.

Master Of Business Administration (Mba)

Bachelor Of Arts (Ba), Communication And Media Studies