Strategic Marketing Professional for Proferred product line of tools, widely used in construction and various industrial markets. • Create customized marketing initiatives and calendars; set annual advertising budget• Work closely with product mangers of all buying groups to create advertising campaigns and product showcases across all media platforms• Assist with promoting newly acquired brand, Ironclad, which has innovated industrial quality gloves for diverse global industries.• Elevate brand and visibility through social media channels for both Proferred and Ironclad creating cohesive yet unique voices as appropriate for each subsidiary of Brighton-Best.

Work with VP of Sales & Operations to oversee all Private Events marketing, advertising, promotional material, and activities. • Research and analyze market conditions, past marketing efforts, and competitor data to develop and maintain new marketing strategies to touch all target audiences, gain qualified leads, and drive revenue. • Lead department rebranding and content creation; including website update, ad design and placement, and social media posts. • Educate sales team on marketing strategies and advertising plans and how they fit into the new business model to achieve consensus for reaching a unified sales goal. • Create advertising plan to fit within departmental budget yet gain greatest exposure across many platforms to reach target audiences. • Foster relationships with photographers to develop, grow, and organize image data bank. Assist the Private Events staff as needed.

• Compile and analyze research for projects including the creation of social media content, website updates, tracking trends, and analyzing competition.• Work with marketing company to design, create & maintain web pages and update Pinterest account for the department. • Maintain database of photos from events. • Create department annual budget, book, plan, and execute private events.

• Part of the team that created private events at the Garden (Valentines, Weddings Grand Opening events).• Managed all content on garden social media pages; including editing and uploading pictures of events at the Garden.• Maintained web-based client database and utilized to send out marketing materials to potential vendors and clients.• Communicated with vendors, donors and clients for Garden events.

• Assist Communication Department with re-design of website• Assisted VP of Communications with creating mass emails• Provided website content maintenance as needed• Collaborated weekly with Rotary member concerning newsletter content• Designed e-newsletter using PageMaker

• Created and/or edited advertisements and articles for published monthly newsletter• Designed media presentation for annual Chamber meeting• Attended and aided in the coordination of local events put on by the Chamber for its members and the surrounding community; including serving as representative, creating media materials for and updating website after• Assisted with web design and maintenance