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With over 25 years of profound expertise in marketing, communications, digital strategies, and publishing, Michelle Gines is a visionary leader in the realm of personal and professional transformation. She was the driving force behind Purpose Publishing, an award-winning publishing and consulting firm, where she served as the Founder and CEO. Currently shaping lives in corporate and noncorporate spaces, Michelle is now making significant strides in the ever evolving digital landscape demonstrating skill and prowess across industries including healthcare, insurance, faith-based, nonprofit, and supplier diversity. From tech-stack recommendations to omnichannel GTM strategy, she's instrumental in digital strategies leadership. On the forefront of UX/UI she’s leading teams utilizing AEM and SalesForce platforms for B2B and B2C audiences. Digital marketing and automation, LTCV, Acquisition and Retention success. 📚 As a prolific author, Michelle has penned insightful works that have resonated with countless readers, offering a roadmap for personal growth and empowerment. Her books inspire and guide individuals on a transformative journey towards a life of purpose, impact, and fulfillment.🎙️ Michelle is also the dynamic host of the "Re-ImagineYOU Lab Podcast," where she shares powerful insights and engages in enlightening conversations focused on catalyzing change and leading to profound transformation. Her podcast serves as a source of inspiration and practical wisdom for listeners seeking to reinvent themselves and make a positive impact in their lives and communities.🚀 Beyond her business role and podcast host, Michelle Gines is a trusted business and life coach, renowned speaker, and a Re-Imagine Strategist. Her coaching and consulting services are designed to empower individuals and organizations to unlock their potential, navigate change, and achieve extraordinary results.🎤 Michelle is a sought-after speaker and presenter, captivating audiences with her compelling stories, practical advice, and contagious enthusiasm.🌐 Michelle Gines is available for speaking engagements, workshops, and one-on-one coaching sessions. By connecting with her, you have the opportunity to embark on a transformative journey towards a life marked by profound impact, enduring influence, and boundless inspiration.Join Michelle Gines on a path of Re-ImaginingYOU by way of self-discovery, where change becomes a catalyst for the extraordinary. Her wealth of experience and passion for transformation will guide you towards a life that truly makes a difference.
Centene Corporation - Ambetter Member Engagement & Communications
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Manager, Digital StrategiesCentene Corporation - Ambetter Member Engagement & Communications Jul 2022 - PresentA seasoned leader responsible for driving digital success through a variety of key responsibilities:Team Leadership: Leading agile, tech teams that include specialists in AEM and Salesforce automation. My role involves guiding and mentoring these teams to achieve exceptional results.Analytical Expertise: Strong proficiency in analytical thinking, allowing me to extract valuable insights from data. I leverage these insights to craft compelling presentations that drive strategic decisions.Customer-Centric Approach: Natural inclination for considering multiple perspectives, especially those of our customers. This customer-centric mindset informs my strategies and ensures that our digital efforts align with their needs and preferences.Business Acumen: Demonstrated strength in business acumen spans various domains, fostering collaboration with cross-functional teams in marketing, sales, UX/UI, customer engagement, and product development. I understand how digital strategies contribute to broader business objectives.KPI Mastery: Well-versed in common Key Performance Indicators (KPIs) and their practical applications. I use these metrics to measure the success of digital initiatives and make data-driven adjustments as needed.Omnichannel Campaigns: Proven track record of developing omnichannel campaign strategies for customer acquisition and retention efforts. This includes a deep understanding of how to engage customers seamlessly across various digital touchpoints.SFMC Expertise: Proficiency in leading teams to create automation and customer journeys using Salesforce Marketing Cloud (SFMC). This enables us to deliver personalized and timely content to our audience.In summary, I am a results-driven Manager of Digital Strategies with a unique blend of leadership, analytical, customer-centric, and business acumen skills. My expertise in SFMC and ability to create omnichannel campaigns make me a valuable asset in driving digital success for your organization.
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Manager, Marketing & Community RelationsCentene Corporation - Sunflower Health Plan Nov 2017 - Jul 2022A pivotal role in marketing, fostered positive relationships and enhanced community engagement:Stakeholder Engagement: Initiated, developed, and maintained positive contacts with local and regional governments, industry associations/committees, community organizations, and media representatives. This involves building strong relationships to support our projects and existing/future programs and services.Community Representation: Represented Sunflower Health Plan in various community outreach activities and public education programs. I engage with groups and individuals to communicate our services and efforts. Additionally, I actively participate in designated community organizations, industry-specific committees/project teams, and special interest work groups to represent the health plan.Public Information and Outreach: Responsible for planning, developing, and implementing a wide range of public information and community outreach/education activities and projects. These initiatives are designed to support our health programs and services, ensuring they reach and benefit our target audience effectively.Collaborative Partnerships: Developed collaborative partnerships with local, regional, and statewide organizations, agencies, and businesses. Through these partnerships, we develop, implement, and promote programs and projects aligned with SHP's goals and services.Compliance and Member Engagement: Ensured marketing department materials met regulatory and compliance guidelines. Additionally, oversaw the creation of materials that present clear calls to action and benefit information for our members, ensuring they have access to essential information about benefits.In summary, as the Marketing and Community Relations Manager, I am dedicated to building strong community relationships, advocating for Sunflower Health Plan's goals, and ensuring that our marketing efforts align with regulatory standards while effectively engaging and informing our members.
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Founder/CeoPurpose Publishing Apr 2009 - Jul 2022Transforming Ideas into Impactful StoriesAs the CEO of Purpose Publishing, I lead a dedicated team committed to turning ideas into compelling narratives that drive change and inspire action. With over 14 years in the publishing industry, I've honed my expertise in bringing stories to life, amplifying voices, and delivering messages that resonate with audiences.Our award-winning publishing and consulting firm specializes in empowering authors, thought leaders, and organizations to craft meaningful stories that make a difference. We're passionate about helping our clients achieve their publishing goals and share their unique perspectives with the world.My journey in the world of publishing has allowed me to witness the transformative power of words firsthand. I believe that every story has the potential to spark change, and I'm dedicated to facilitating that process through Purpose Publishing.303 Published Books | 27 National Best Sellers2,246 Published Articles | 376 Published Authors | 5 Publishing Awards | Featured on ABC, NBC, CBS, KC INK Magazine, Indy Maven and Others
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Administrative ConsultantNew Life In Christ Internation Dec 2012 - Nov 2017Spanned various areas crucial for the ministry's success. Responsibilities encompassed executive pastors, office management, ministry heads, marketing management, organizational development, and community relations. Strategic Guidance: I provide strategic counsel and support to executive pastors, helping them align ministry objectives with organizational goals and mission.Leadership Development: I assist in the development of leadership skills and capabilities among executive pastors, nurturing their ability to guide and inspire their teams.Efficient Operations: I oversee the day-to-day administrative operations of the ministry, ensuring efficient workflow, resource allocation, and adherence to policies.Pastoral Care: I offer guidance and resources to ministers, aiding them in providing pastoral care and support to the congregation.Training and Development: I facilitate training and development programs for ministers, helping them grow in their roles and spiritual leadership.Strategic Marketing: I oversee marketing strategies and campaigns, ensuring that the ministry effectively communicates its message and reaches a broad audience.Brand Management: Maintained and protect the ministry's brand image, ensuring consistency in messaging and visual identity.Growth Strategies: Collaborated with leadership to develop growth strategies, including expansion plans, outreach initiatives, and capacity building.Process Improvement: Identified areas for operational improvement and implement processes that enhance efficiency and effectiveness.Community Engagement: Fostered positive relations between the ministry and the local community, building partnerships and engagement opportunities.As Administrative Consultant, I was a trusted advisor, and strategist, working closely with various facets of the ministry to ensure its continued growth, impact, and alignment with its spiritual mission. -
Volunteer Services & Special ProjectsSamuel U. Rodgers Health Center Oct 2010 - Dec 2012Kansas City, Missouri, UsResponsible for orchestrating memorable events and managing our invaluable volunteer resources. Event Planning and Execution: Led planning, coordination, and execution of special events that align with our organization's mission and objectives. These events may include fundraisers, community outreach initiatives, galas, and more. Budget Management: Manage budgets for each event, ensuring that financial resources are allocated efficiently. I work to maximize the impact of our events while maintaining fiscal responsibility.Volunteer Recruitment and Coordination: Oversaw recruitment, training, and coordination of volunteers who play a vital role in our organization. I match volunteers with suitable opportunities.Volunteer Engagement: Cultivated a positive and inclusive volunteer culture, fostering strong relationships with our dedicated volunteers. I recognize and appreciate their efforts, which ultimately enhances their commitment and contribution to our organization.Marketing and Promotion: Worked closely with our marketing team to promote our special events, leveraging various channels such as social media, email marketing, and traditional advertising. I ensure our events receive the attention they deserve.Data Analysis and Evaluation: I track and analyze the outcomes of our special events, assessing their effectiveness in achieving our goals. This data-driven approach helps us continually improve our events and volunteer services.Innovation and Creativity: I bring fresh ideas and creative solutions to the table, making our events stand out and ensuring that our volunteer program remains dynamic and engaging.In my role as Special Events & Volunteer Services Manager, I am dedicated to creating unforgettable experiences through our events and harnessing the power of volunteers to support our mission. My strategic planning, coordination, and community engagement efforts are integral to our organization's success. -
Director Of Marketing & OutreachUrban League Of Greater Kansas City Aug 2007 - 2009I am responsible for educating the public on Urban League, its programs and services. I am an advocate for the organizations Career Marketplace Program which assists local career seekers with finding opportunities with local company partners. I am also responsible for developing community partnerships whereby UL and other organizations can strengthen their position and networks in the community. Strategic Consulting, including marketing plan & sales strategy development.
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Media Sales ConsultantRh Donnelly Oct 2006 - Aug 2007• Grew and established advertising accounts in protected territory generating $1.2million • Led team sales in new prospect identification and sales through cold calling and lead generation• Developed solution based advertising vehicles by completing thorough client based needs’ analysis • Designed and approved Ad Layout for various client accounts• Thrived in a quota based performance driven environmentAchievements:• Ranked #1 in New Business Sales, February 2007, March 2007
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Gold Crown SalesHallmark Cards Oct 1996 - Dec 2005Kansas City, Missouri, Us• Functioned as a business development consultant, prospecting for new accounts within region/territory.• Developed and executed strategic sales plans to increase Hallmark footage in Gold Crown stores• Formulated business plans based on sales per foot, return on investment, store potential and profitability• Developed sales proposals and action plans to retail business owners based on analysis of store trends, demographics, product mix and profitability• Shared and implemented performance strategies with retailers and employees daily using a computerized tool and per regulations • Analyzed account needs and product opportunities using retail and wholesale data/reports• Worked with Gold Crown Sales Managers to train and develop sales associates• Performed Quality Assurance tests and monitored for compliance with laws, acts and regulations
Michelle Gines Skills
Michelle Gines Education Details
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Northwest Missouri State UniversityBusiness Communications
Frequently Asked Questions about Michelle Gines
What company does Michelle Gines work for?
Michelle Gines works for Centene Corporation - Ambetter Member Engagement & Communications
What is Michelle Gines's role at the current company?
Michelle Gines's current role is Digital Strategies, Marketing & Communications | Re-Imagine Strategist | Publishing Consultant | Change Agent | Podcast Host | Certified Business & Life Coach |.
What is Michelle Gines's email address?
Michelle Gines's email address is mi****@****hoo.com
What is Michelle Gines's direct phone number?
Michelle Gines's direct phone number is +181640*****
What schools did Michelle Gines attend?
Michelle Gines attended Northwest Missouri State University.
What are some of Michelle Gines's interests?
Michelle Gines has interest in Networking, Social Services, Children, Cooking, Education, Reading, Real Estate Investing, Arts And Culture, Health.
What skills is Michelle Gines known for?
Michelle Gines has skills like Recruiting, Management, Public Speaking, Training, Business Development, Marketing, Fundraising, Strategic Planning, Event Planning, Marketing Strategy, Program Management, Leadership.
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