At SBH Labs, our marketing strategies have evolved with a focus on data-driven decision-making, leveraging Looker and Google Analytics to optimize key metrics. My education at Benedictine University, where I've finalized my MS in Business Analytics, complements my hands-on role, enabling our team to refine outreach and branding with precision and a global mindset.Having started as a Brand Specialist, I've grown alongside our organization, contributing to a culture of innovation and international market engagement. My competencies in digital marketing and analytics, combined with fluency in Spanish and English, position us to effectively connect with diverse audiences, particularly within the Hispanic market.