Leader of the Digital business for ATHLETA. Build exceptional team. Drive growth. Deliver the mission to empower women and girls to build confidence, strength, and belonging through movement.

We are your partner in social-first brand building. As your growth partner, we take what you are already great at and translate it to the ever-changing world of social brand building. Our unique offering combines our fluency in social, creator and content marketing with digital commerce and retail experiences to unlock strong financial outcomes. Our clients range across three distinct sectors: Investment Funds, Private Growth Companies, and Fortune 100 and include organizations such as Alo Yoga, The Chernin Group (Food52, Premiere Lacrosse League, Epic Gardening, Market), American Eagle, etc. Areas We Unlock: - Creator Partnerships & Viral Product-lead Growth: we leverage our fluency in creator content and viral growth product marketing to grow traffic to your commerce channels. We specialize in creating best in class content marketing via influencer and creator partnerships, and transform consumers into UGC machines- all fueling your business's flywheel.- Strategic Partnerships: We help expand distribution and create brand synergy through premium product and content collaborations leveraging our vast network across multiple industries in order to grow your audience and commerce.- Digital Transformation + Innovation: Knowing how to serve consumers in frictionless ways while creating new experiences to WOW is how we provide an unfair advantage to build distinction for your brand across digital and physical retailing.- Operational Excellence & Financial acumen: as serial operators, we offer deep expertise in streamlining the unsexy parts of operating efficiently, defining KPIs and Org transitions to deliver profitable growth.Leaning on years of business building, data-driven product innovation with commercial focused outcomes, we partner with Founders, CEOs, Growth Officers and CDOs to build this vision and strategy, craft a new consumer experience and business expansion plan. Once the plan is set, we create the product roadmap to GO.

Operating Partner focused on business Growth, Digital Transformation and Acceleration across the portfolio, building the future of content, community and commerce with incredible entrepreneurs. Range inclusive of:- Interim CEO: leader of transition turn around- GTM leadership on new consumer product launch- Media / Creator M&A strategy for DTC brand- Lead creation of numerous growth strategies and operating plans - Ideation of new thematic work for the fund- Diligence advisory on potential new investments

Creator of Nike’s first move in the social commerce space beginning with an app designed for Gen Z, NbG.- Lead vision, strategy, P&L, and consumer experience to launch a new business unit focused on building a bridge to the future growth of Nike, targeting Gen Z female.- Built and re-organized new organization to power this initiative, reports covering Merchandising, Brand, Digital Product, Engineering, Digital Design, Community Management, Social, Content Leads, Site Merchandising, Operations, Strategic Finance, and Data / Consumer Insights. - Expected Outcome of over $1B+ in core commerce acceleration for Nike Global Digital Enterprise- Digital product, strategy and experience focused on community commerce and creator commerce

Recruited by the President of Innovation Labs to create and operate new commerce incubations for Nike that deliver outsized value creation for core commerce and builds a bridge to the future of our commerce experiences. Leader of five product teams:- Social commerce & video commerce - Creator commerce across Instagram and TikTok- Mental Health product, well.tv, built using AR and first enterprise to work with Snap camera kit - Concept brief and insights leading to Nike’s first ever leakproof product line, focused on serving teens and people with periods to prevent leaking during sport, a major reason why girls drop out of sport during their teen years. - New commerce feature development including algorithmic curation, AR based services, Snapchat custom integrations, and experiences in the digital goods spaces.

Selected to build and direct the newly created Branded Services division to reset the end to end customer experience and build distinction in new services offered through physical and digital destinations. Accountable for vision and strategy, leading cross-functional teams to launch new, distinct services powered by our digital platforms with P&L oversight and our 12,000+ front line athletes (digital and retail) and serving 160 million members. - Led the creation of Team Nike, to create one brand of service across Nike’s front lines of customer support, social media channels and retail athletes. This kicked off the first Omni-channel service offense for the brand worldwide, serving 160M members with unprecedented access to Nike. - Nike VIP Program: Created and launched Nike’s Premium, invitation only Membership program for highest value and VIP US consumers. Presented program with President and Chief Digital Officer to our Board of Directors. Members inclusive of BOD, Fortune 100 CEOs, C-Level Enterprise relationships, NBA, Sponsored athletes and top US consumers. - Nike Social Commerce / Instagram DM innovation: Created and launched integration with Instagram as first partner with scaled DM access and new digital product capability to serve +160M of Nike’s followers 1:1 - Nike Product Concierge Service: Created and launched this new experience and digital product capability, offering a premium consumer concierge service delivered across all social channels.- Member of Digital Product, Membership, and Retail Senior Leadership Teams

Recruited by the President and Chief Digital Officer to serve as Nike's Global leader of 1:1 services, a key pillar in the newly created Nike Consumer Direct Offense, architecting new ways to deepen relationships between Nike and their 160 million members via conversational commerce. - Introduced the 1:1 experience to global media and public market investors during Investor Day alongside Nike’s CEO, CFO, President, CDO, Head of Product and Head of Membership. - Championed and led the global launch of Nike's first conversational commerce experience, Nike Experts, across the Nike app, Nike Retail and social channels. Led the GTM strategy and end to end business unit and cross functional team with P&L oversight to personalize the holistic shopping experience.- Launched WeChat mini-program messaging experience in China in order to deliver high touch conversational commerce shopping and consumer service, never before offered from Nike brand, connecting consumers to both digital and retail athletes to shop seamlessly via WeChat.

This was a hard pivot in my career from luxury fashion to start-up technology CEO. We pioneered conversational/chat commerce and grew the business to ~$20M cumulative sales in 3 years by connecting consumers with their own personal shopper to serve the world’s best brands. -Developed omni-channel marketplace with 150 global fashion and retail partners, integrating 1.5 Million products in our database. Managed C-Level relationships and deals inclusive of: Kering Group (Gucci, Saint Laurent, Alexander McQueen, Stella McCartney...), LVMH (Dior, Fendi, Marc Jacobs,...), Richemont (Chloe), Coach, Michael Kors, Saks Fifth Ave, Net-a-Porter, FWRD/Revolve, Neiman Marcus, Matches Fashion, Farfetch, etc. - Over 3 years of operating DTC delivered 120% revenue growth YoY, 4.5 average daily app sessions (visits), 30% conversion within chat, and NPS score of 82.- Oversaw P&L, secured Series A Venture investment, negotiated and secured multiple LOIs (Investors include: Shana Fisher/3KVC, Kirsten Green/ Forerunner Ventures, Ronny Conway/ A Capital, SV Angel, Scott Belsky, Carmen Busquets, Silas Chou, Garret Camp, etc). -Built & led organization overseeing high performing digital product, engineering, design, U/X, merchandising, sales, brand, and customer service functions.- Named to Breakthrough Brand list by Fast Company 2017, Named Best of Web by InStyle Magazine, Named Top Shopping App by Forbes, featured in Wall Street Journal, NYTimes, Elle Decor, Vogue, Worth, Elle Magazine, Today Show, Varney & Co, etc. -Drove digital product vision for iOS app and proprietary messaging/ CRM platform. Introducing best in class bot, machine learning and human interactions, intent/NLP recognition, personalized content algorithms, and 1:many targeted marketing campaign platform.- Developed and served a client base of thousands of prestigious celebrity, influencers, c-level leaders, founders, and notable people globally.

Grew the wholesale accessories business YoY while overseeing global direction of wholesale marketing campaigns (creative direction for out of home and digital activations), L&D of 10,000+ wholesale associates, visual merchandising, the launch of marcjacobs.com, and influenced line planning while hiring and managing a team of 7 regional merchandisers. This role enabled me to travel 75% of my time gaining first hand market knowledge of every major retail market (I have been to every tier 1 and 2 mall many times over), built relationships with customers and sales talent across the US, Canada and Asia. From this bottoms up approach, I saw first hand the major shift in consumer traffic and spend. These insights led me to create my start-up to build a bridge to retail’s inevitable digital future incorporating their most valuable assets, their sales people and personal consumer relationships, into a power house solution.

Part of a team of 8 responsible for defining and growing the world’s most fashion forward and innovative footwear division. Achieved double digit growth YoY. Launched barneys.com, one of the first e-commerce sites focused on luxury in the industry.