Michelle Gouldsberry

Michelle Gouldsberry Email and Phone Number

Versatile content marketing manager and strategist| copywriter and editor | B2B storyteller @ Betterworks
Michelle Gouldsberry's Location
San Jose, California, United States, United States
Michelle Gouldsberry's Contact Details

Michelle Gouldsberry work email

Michelle Gouldsberry personal email

n/a
About Michelle Gouldsberry

As a seasoned content marketer, I am passionate about helping companies engage prospects and customers at every stage of their journey. I mix corporate messaging, thought leadership, and sales enablement content experience with innate journalistic curiosity, interviewing and storytelling chops to create engaging B2B content that advances organizational brand and strategic initiatives. A highly responsive and organized project manager, I work collaboratively to gain stakeholder feedback and buy-in across teams while maintaining clear communications and exceptional follow-through. Whether flying solo or in tandem with colleagues, I strive to create the best possible outcomes with integrity, honesty, and respect for colleagues. I believe in the power of process to drive efficiency, consistency, and optimal outcomes. And even with more than 20 years of experience, I understand the importance of a growth mindset – of continually learning, maintaining curiosity, and using mistakes as opportunities for growth and wisdom.Portfolio site: https://www.michellegouldsberry.com

Michelle Gouldsberry's Current Company Details
Betterworks

Betterworks

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Versatile content marketing manager and strategist| copywriter and editor | B2B storyteller
Michelle Gouldsberry Work Experience Details
  • Betterworks
    Sr. Content Marketing Manager
    Betterworks Jul 2022 - Present
    Menlo Park, Ca, Us
    Founded in 2013, Betterworks develops best-in-class performance management solutions that enable exceptional results and put employee experience at the heart of how companies align, motivate, retain and develop their people. Unlike monolithic legacy HR technology, Betterworks’ lightweight and enterprise-ready SaaS solutions for check-ins, feedback, employee engagement and recognition are built to scale for businesses of all sizes.
  • Randstad Risesmart
    Content Marketing Manager
    Randstad Risesmart Nov 2019 - Mar 2022
    Steered content marketing strategy and execution spanning thought leadership, blog, video, webinars, social media, and other customer-facing communications. Created go-to-market, sales enablement, and related externally facing content that generated leads, strengthened customer engagement, and positioned company as a valued partner, including during the upheaval of the global pandemic. Worked with sales, product and practice management teams to distill content strategy. Managed writers, vendors, and project teams.
  • Randstad Risesmart
    Senior Content Writer
    Randstad Risesmart Feb 2019 - Nov 2019
  • Resonance Creative
    Copywriter, Content Marketer, Principal
    Resonance Creative Sep 2007 - Mar 2019
    Partnered with corporate stakeholders in multiple industries to develop marketing content. Managed projects from concept to execution; led and collaborated with vendors, agencies, and internal teams. Strategized and produced content within scope, budget, and deadline. Influenced and established customers’ content development practices, processes, and tools to foster consistent branding and operational efficiency.
  • Navajo Company, Milpitas, Ca
    Copywriter
    Navajo Company, Milpitas, Ca Sep 2005 - Mar 2007
    Milpitas, California, Us
    Wrote and edited 400+ customer case studies, along with datasheets, sales briefs, and website content for IBM, Sun Microsystems, Symantec, NetApp and Trend Micro.
  • Agape Creative, San Jose, Ca
    Principal, Writer
    Agape Creative, San Jose, Ca Sep 1995 - Aug 2005
    Developed messaging and content for product launches, brand repositioning, and employee communications. Clients included HP, Guidant, Trimble.
  • Stapleton Communications, Palo Alto, Ca
    Public Relations Manager/Account Supervisor
    Stapleton Communications, Palo Alto, Ca May 1994 - Aug 1995
    Managed two direct reports. Wrote annual reports, investor kits and press releases, and conducted public relations strategies for product launches and company acquisitions.

Michelle Gouldsberry Skills

Copywriting Newsletters Press Releases Public Relations Internal Communications Project Management Messaging Annual Reports Marketing Communications Articles Data Sheets Message Development Product Launch Online Marketing Storytelling Flash Advertising Marketing Strategy Strategic Communications Email Marketing Retention Management Writing Web Content Web Content Writing Editing Blogging Social Media

Michelle Gouldsberry Education Details

  • Northwestern University
    Northwestern University
    Journalism/ The Medill School Of Journalism
  • University Of California, Berkeley
    University Of California, Berkeley
    Political Science

Frequently Asked Questions about Michelle Gouldsberry

What company does Michelle Gouldsberry work for?

Michelle Gouldsberry works for Betterworks

What is Michelle Gouldsberry's role at the current company?

Michelle Gouldsberry's current role is Versatile content marketing manager and strategist| copywriter and editor | B2B storyteller.

What is Michelle Gouldsberry's email address?

Michelle Gouldsberry's email address is re****@****rry.com

What schools did Michelle Gouldsberry attend?

Michelle Gouldsberry attended Northwestern University, University Of California, Berkeley.

What are some of Michelle Gouldsberry's interests?

Michelle Gouldsberry has interest in Science And Technology, Education.

What skills is Michelle Gouldsberry known for?

Michelle Gouldsberry has skills like Copywriting, Newsletters, Press Releases, Public Relations, Internal Communications, Project Management, Messaging, Annual Reports, Marketing Communications, Articles, Data Sheets, Message Development.

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