Michelle Gounden
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Michelle Gounden Email & Phone Number

Director: Insights at Skift Advisory
Location: City of Johannesburg, Gauteng, South Africa 11 work roles 2 schools
1 work email found @skift.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email m****@skift.com
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Current company
Role
Director: Insights
Location
City of Johannesburg, Gauteng, South Africa
Company size

Who is Michelle Gounden? Overview

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Quick answer

Michelle Gounden is listed as Director: Insights at Skift Advisory, a with 484 employees, based in City of Johannesburg, Gauteng, South Africa. AeroLeads shows a work email signal at skift.com and a matched LinkedIn profile for Michelle Gounden.

Michelle Gounden previously worked as Director: Insights at Twenty31 Consulting Inc., A Skift Company and Partner at Twenty31 Consulting Inc.. Michelle Gounden holds Bbussci, Finance from University Of Cape Town.

Company email context

Email format at Skift Advisory

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*@skift.com
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Profile bio

About Michelle Gounden

With a track record of driving transformational change and cross-functional collaboration, I currently lead the Insights Practice at Skift Advisory, where we deliver evidence-based brand and marketing strategies tailored to the travel and tourism sector. My experience spans from spearheading strategic initiatives to leading high-impact, data-driven insights that help clients navigate an increasingly competitive market landscape.At the heart of my leadership approach is a commitment to compassionate, people-centric management, ensuring that each team member feels empowered to excel. This balance of strategic vision and empathetic leadership has enabled me to guide teams toward ambitious goals and measurable outcomes, consistently aligning performance with the highest standards of consulting excellence.Previously, my tenure at Letsema Consulting & Advisory, Kantar Consulting and foundational years at IQ Business sharpened my expertise in strategy, brand positioning and organizational change, blending psychological insights, Design Thinking, and agile methodologies to create sustainable frameworks for success.With over eight years of experience across industries—from tourism and FMCG to banking and fuels—I am passionate about fostering growth and resilience in the brands I work with, helping organizations not only adapt to market demands but set new standards in brand impact.If you're looking to elevate your brand strategy, improve organizational performance, or drive meaningful change within your organization, I welcome you to connect with me at mg@skift.com.Specialties: Travel & Tourism, Evidence-Based Strategy, Innovation, Change Management, Brand Strategy & Positioning, Marketing Excellence, Project Management, Corporate Strategy, Performance Optimization, Cross-Functional Leadership

Listed skills include Business Analysis, Analysis, Management Consulting, Business Strategy, and 13 others.

Current workplace

Michelle Gounden's current company

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Skift Advisory
Skift Advisory
Director: Insights
Johannesburg, GP, ZA
Website
Employees
484
AeroLeads page
11 roles

Michelle Gounden work experience

A career timeline built from the work history available for this profile.

Partner

South Africa

Since 2015, Twenty31 has engaged in hundreds of projects with 100+ clients across the globe. Our work predominantly focuses on the development of innovative destination strategy, including brand positioning; destination management, marketing, and travel trade planning; quantitative and qualitative research and statistical modeling; destination visioning; organisational development and governance; and executive team briefings.

Mar 2023 - Sep 2023

Senior Manager

Johannesburg Metropolitan Area

Led the Strategy & Performance team for a year with BMW Retail Performance as a key account.

Jul 2022 - Mar 2023

Engagement Manager

Johannesburg Area, South Africa

Developed capability in brand and marketing strategy within the Customer Strategy practice.

Jan 2020 - Jul 2022

Senior Consultant

Johannesburg Area, South Africa

Letsema is a black-owned management consultancy at the heart of a diversified investment group, founded in 1996. We believe business can be a catalyst for social change. At Letsema, we provide strategy and business solutions working in a collaborative manner on our client’s most pressing topics and challenges. We provide quality service through our value-based boutique approach, ethical leadership and diverse networks.

Sep 2018 - Dec 2019

Senior Consultant

Kantar Consulting

Cape Town Area, South Africa

We are the only fully connected team of brand and marketing, and retail, sales and shopper specialists. Connected to the Kantar and WPP ecosystems, we offer insights, analytics, consultancy and technology solutions. We ‘Switch on Growth’ for clients, categories and people. Kantar Consulting is the merger of the Kantar Vermeer, Added Value, Retail and Futures companies within the Kantar Group.

Jan 2018 - Sep 2018

Consultant

Kantar Vermeer

Cape Town Area, South Africa

Kantar Vermeer is the only global marketing consultancy focused on unleashing purpose-led growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.We provide solutions to strategic marketing challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. Our whole-brain thinking brings an intrinsically multi-lens and practical approach to all our work.

Jan 2016 - Dec 2017

Principal Consultant

Johannesburg Area, South Africa

IQ Business responds to the challenges experienced by our clients, across industries. Whether these challenges can be tackled by leveraging research from IQ Business and our partners, assigning IQ teams to design and implement solutions, or deploying point expertise to fill a skills gap, we will ensure our clients overcome their business challenges.

Jun 2015 - Dec 2015
Team & coworkers

Colleagues at Skift Advisory

Other employees you can reach at skift.com. View company contacts for 484 employees →

2 education records

Michelle Gounden education

Bbussci, Finance

University Of Cape Town

Activities and Societies: Enactus UCT, SHAWCO, UCT Consulting Club, Young Women Engaging World Markets, InvestSoc Completed a research.

Education record

Westville Girls' High School

Achieved Full Colours and 6 Distinctions in Matric.

FAQ

Frequently asked questions about Michelle Gounden

Quick answers generated from the profile data available on this page.

What company does Michelle Gounden work for?

Michelle Gounden works for Skift Advisory.

What is Michelle Gounden's role at Skift Advisory?

Michelle Gounden is listed as Director: Insights at Skift Advisory.

What is Michelle Gounden's email address?

AeroLeads has found 1 work email signal at @skift.com for Michelle Gounden at Skift Advisory.

Where is Michelle Gounden based?

Michelle Gounden is based in City of Johannesburg, Gauteng, South Africa while working with Skift Advisory.

What companies has Michelle Gounden worked for?

Michelle Gounden has worked for Skift Advisory, Twenty31 Consulting Inc., A Skift Company, Twenty31 Consulting Inc., Letsema, and Kantar Consulting.

Who are Michelle Gounden's colleagues at Skift Advisory?

Michelle Gounden's colleagues at Skift Advisory include Sonali Gil, Ultimate Clap, Dhanesh Saiyam, Cyanide Jr, and Jane Lopez.

How can I contact Michelle Gounden?

You can use AeroLeads to view verified contact signals for Michelle Gounden at Skift Advisory, including work email, phone, and LinkedIn data when available.

What schools did Michelle Gounden attend?

Michelle Gounden holds Bbussci, Finance from University Of Cape Town.

What skills is Michelle Gounden known for?

Michelle Gounden is listed with skills including Business Analysis, Analysis, Management Consulting, Business Strategy, Consulting, Management, Research, and Project Management.

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