With a track record of driving transformational change and cross-functional collaboration, I currently lead the Insights Practice at Skift Advisory, where we deliver evidence-based brand and marketing strategies tailored to the travel and tourism sector. My experience spans from spearheading strategic initiatives to leading high-impact, data-driven insights that help clients navigate an increasingly competitive market landscape.At the heart of my leadership approach is a commitment to compassionate, people-centric management, ensuring that each team member feels empowered to excel. This balance of strategic vision and empathetic leadership has enabled me to guide teams toward ambitious goals and measurable outcomes, consistently aligning performance with the highest standards of consulting excellence.Previously, my tenure at Letsema Consulting & Advisory, Kantar Consulting and foundational years at IQ Business sharpened my expertise in strategy, brand positioning and organizational change, blending psychological insights, Design Thinking, and agile methodologies to create sustainable frameworks for success.With over eight years of experience across industries—from tourism and FMCG to banking and fuels—I am passionate about fostering growth and resilience in the brands I work with, helping organizations not only adapt to market demands but set new standards in brand impact.If you're looking to elevate your brand strategy, improve organizational performance, or drive meaningful change within your organization, I welcome you to connect with me at mg@skift.com.Specialties: Travel & Tourism, Evidence-Based Strategy, Innovation, Change Management, Brand Strategy & Positioning, Marketing Excellence, Project Management, Corporate Strategy, Performance Optimization, Cross-Functional Leadership