Michelle Green Email & Phone Number

Texas, United States

Dallas, Texas, US

Responsible for developing the product innovation pipeline, including new product strategy, positioning, product design and life cycle for Crown’s premium physician dispensed skincare and medical device lines

Zug, CH

Led global strategy and innovation for Cetaphil’s premium, benefit-based and therapeutic skincare lines

Zug, CH

Led innovation strategy and pipeline for entire U.S. Cetaphil facial skincare portfolio to accelerate topline growth

Charenton Le Pont Cedex, FR

• Led prescription sunwear innovation, brand strategy, portfolio planning and and content development, including brand positioning, brand architecture and marketing communications to ensure a compelling value proposition.
• Managed the design, delivery, and support of global marketing communications, training materials, trade show execution and in-store solutions with external vendors/agencies and internal regional marketing and sales.
• Drove marketing efforts for Ray-Ban (Luxottica) integration
• Developed and managed marketing budget

Addison, TX, US

• Led long- and short-term campaign planning and development for global print, eComm, social media and video content, totaling a $1.3M yearly budget
• Developed go-to-market plans to support new product innovation, ongoing re-promotions of product portfolio, and sales force education materials based on syndicated data, segmentation, consumer research findings.
• Briefed and led internal creative agency and cross-functional team members to develop globally relevant omnichannel content
• Managed brand sponsorships, external research partnerships and vendors; Managed event planning for internal conferences
• Consistently seeked opportunities to create efficiencies and maximize budgets
• Developed and coached direct report

Addison, TX, US

• Led cross-functional supply chain and creative packaging teams in new product development process from concept to commercialization across skin care, color cosmetics and body care portfolios
• Developed business cases based on syndicated and competitive research, industry trends, market share opportunity and internal portfolio gaps to gain executive approval of new product innovation and renovation.
• Sold in product concepts to regional partners by ensuring relevancy of product aesthetics and price points per various market preferences and economic landscapes
• Led the development and recommendation of qualitative consumer research, consumer claims tests and clinical testing
• Provided post-launch analysis to leadership and internal stakeholders
• Led change management as key user for new Artwork Management System

Addison, TX, US

Dallas, Texas, US

• Drove and measured earned media for B2B clients by transforming company milestones and data into compelling stories
• Acted as key liaison to print, online, radio and television media by securing interview opportunities with journalists at national, local and trade publications and stations
• Responded to and managed press inquiries and negative coverage, and provided media coaching to clients
• Drafted press releases, pitch letters and byline articles on behalf of clients
• Created and implemented social media marketing plan and editorial calendar
• Oversaw intern program by interviewing, hiring and on boarding candidates for multiple teams; Directly supervised two interns per semester

Grand Prairie, Texas, US

• Fulfilled needs of 100+ sales accounts by creating local marketing programs, executing large-scale promotional events, and implementing on-premise retail tactics to drive sales
• Led customer education on new products and line extensions with goal of increasing shelf space, upsells and display execution

• Increased awareness of brand in local market via promotional events and the implementation of a wine club and other enhancements in marketing and promotions; Assisted in organizing and hosting public and private events
• Served and educated customers about wine tasting and the wine-making process; Assisted in wine making process
• Designed custom wine labels and merchandised products for retail

Plano, TX, US

• Organized, planned, and instructed seasonal and holiday art classes for adults and children
• Facilitated team meetings and work related events
• Maintained fitness equipment; provided set up and coordination for intramural equipment and events
• Support in day-to-day operations for recreation facility and programs
• Enforced & educated all members of recreation center policies
• Provided customer service to members and course participants

Dallas, Texas, US

Brand Public Relations Intern for the Corporate Team at Richards Partners

Zurich, CH

• Supported branch's top investment and financial planning group
• Maintained and improved client relationships through effective marketing and communication
• Supported Senior Partner and Vice Presidents of Investments in facilitating stock research projects
• Compiled portfolio reviews, performance analysis, and mutual fund summaries for clients

Mba, Cohort

B.S., Business Management And Marketing

Education record