Michelle Ryan Email & Phone Number

Royal Oak, Mi, Us

Detroit, Michigan, United States

As an Associate Director at Leo Burnett, my role consists of: - Direct the Cadillac social team for all owned and paid content across 11 social media platforms - Oversee all social media projects including live action production, post-production, CGI, experiential, and influencer campaigns- Execute annual and project-based scopes, project schedules, resource planning and day-to-day team management- Guide and motivate direct report with coaching, delegating tasks, and supporting their needs to meet client expectations- Onboard new employees with training and new hire documentationOther achievements include: - Planning and executing GM’s first artificial intelligent (AI) social media posts - Implementing new ways of working for the Cadillac social team across both brand and performance racing departments

Chicago, Illinois

Kellogg'sAs a Manager at Digitas, my role consisted of: - Managed the cross-agency and cross-capability projects for several Kellogg brand programs including live action and animated productions, social media productions and campaigns, influencer marketing campaigns, digital banners, and web site work- Led the refresh of Kellogg’s social strategy for all organic and agile social media content

Chicago, Illinois, United States

Greater Detroit Area

ACDelco, Chevy Performance, Geniune GM Parts, GM Powertrain Marine, and GM Certified Pre-OwnedMediums include: web, OLA, retail, print, OOH, POS, broadcast, radio, studio retouchingAs a Producer, my responsibilities included the following:- Scoping projects (goals, deliverables, schedule, budget) with Account, Creative and Development teams- Acting as the internal team’s main point of contact for all project related issues- Contributing to the creative process by assessing feasibility of proposed solutions and recommending approaches- Coordinating and managing outsourced vendors and project teams- Communicating with vendor project managers and content teams to fully produce all media deliverables

Troy, Michigan

Chevy Performance, Genuine GM Parts and GM Powertrain MarineAs an AAE, my duties included the following:- Supporting the account teams in building rapport and credibility with the client- Utilizing appropriate agency resources as needed to complete work for the client, keeping teams abreast of agency procedures and operations- Maintaining direct, timely, and appropriate communications with account teams and/or clients through conference reports, status updates, etc.- Corresponding with clients to quickly and effectively resolve questions, requests, and needs

Troy, Michigan

Chevy Performance, Genuine GM Parts and GM Powertrain MarineMediums included: broadcast, print, POS, studio retouchingAs a PM, my duties included the following:- Responsible for developing and managing the project plan- Monitor day-to-day activities of the project team and ensure work is progressing as planned. - Actively involved in all aspects of the work- Manage schedules, assets, and overall project organization to ensure requirements are clearly communicated, understood and executed upon- Effectively and efficiently plan and prioritize all deliverables and resources working across project(s) based on scope of work and project goals

Bachelor Of Business Administration (Bba) And Bachelor Of Arts (Ba), Advertising And Promotions And Film, Video, And Media Studies

Activities and Societies: WMU AdClub

Study Abroad Program

The Consortium Institute of Management and Business Analysis (CIMBA) is an international business institute that trains future.