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Michelle Happel Email & Phone Number

Sr. Specialist, Copywriting and Marketing at Brother USA
Location: New York City Metropolitan Area, United States, United States 7 work roles 1 school
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Brother USA
Role
Sr. Specialist, Copywriting and Marketing
Location
New York City Metropolitan Area, United States, United States
Company size
2123 employees

Who is Michelle Happel? Overview

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Quick answer

Michelle Happel is listed as Sr. Specialist, Copywriting and Marketing at Brother USA, a company with 2123 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Michelle Happel.

Michelle Happel previously worked as Sr. Specialist, Copywriting & Marketing at Brother Usa and Sr. Ecommerce Manager at Universal Yums. Michelle Happel holds B.F.A., Graphic Design from Montclair State University.

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Brother USA

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Profile bio

About Michelle Happel

I like to think of myself as a digital marketing triple threat. I have professional experience, education, and skills in UX Design, Content Marketing, and Technical SEO. I'm an out-of-the-box thinker, and a firm believer that in life, you're never done learning. I have a passion for helping others, a flare for creativity, and a thirst for knowledge. As a human being, I live to make meaningful connections with others. We're all just people outside of work - and I treat everyone accordingly - with respect, empathy, and compassion. Technical skills can always be taught - but it's in the soft skills like emotional intelligence, adaptability, and problem-solving where I really stand out. Platforms I've Worked OnSiteCore | SiteCore Experience Editor | Unbounce | Wordpress | HubspotMarketing Tools Adobe Creative Suite - Photoshop, Illustrator, InDesign, XD, AfterEffects | Figma | Google Analytics | Amazon Seller Central | Google Data Studio | Ahrefs | SEMRush | JIRA | Confluence | Monday.com | Excel | Word | Powerpoint SpecialtieseCommerce Merchandising | SEO | Content Marketing | UX Design | Landing Pages | CRO and A/B Testing | Content Writing | Brand Writing | HTML & CSS | Data Reporting & Analytics | A+ Content | UAT Testing | Proofreading

Current workplace

Michelle Happel's current company

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Brother USA
Brother Usa
Sr. Specialist, Copywriting and Marketing
New York, NY, US
Website
brother-usa.com
Employees
2123
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7 roles

Michelle Happel work experience

A career timeline built from the work history available for this profile.

Sr. Specialist, Copywriting And Marketing

Brother Usa

New York, NY, US

Sr. Specialist, Copywriting & Marketing

Current
Brother Usa
Sep 2023 - Present

Sr. Ecommerce Manager

Universal Yums

Roseland, New Jersey, United States

  • Responsible for marketing strategy of the eCommerce website
  • Worked cross-functionally with creative, engineering, procurement, and operations to ensure the successful operation of the eCommerce website
  • Created high-impact CRO tests on the website while owning and project managing a successful agency partnership - resulting in a 5% lift in conversions YOY
  • Wrote effective creative briefs for landing pages and website features to ensure best-in-class UX design, landing pages, and site functionality
  • Analyzed data within a range of platforms including Google Analytics, Ahrefs, and Metorik to make data-driven decisions across the website
  • Responsible for merchandising products in the online shop
Oct 2021 - Jan 2023

Sr. Specialist, Digital Experience

Lixil Water Technology Americas

Piscataway, NJ

  • Designed and built landing pages to create high performing, successful marketing tools for campaigns and promotions
  • Improved Search Engine Optimization for the US American Standard, GROHE, and DXV brand websites to increase organic traffic
  • Created and edited product pages within a SiteCore CMS platform with engaging content for new and existing products
  • Managed and wrote optimized product marketing descriptions for new product launches
  • Worked cross-functionally to ensure accuracy of information and updated documentation on both the American Standard and DXV brand websites
  • Analyzed search and traffic data to further optimize the websites for increased traffic
Jan 2016 - Oct 2021

Marketing Specialist & Graphic Designer

Jcc Princeton Mercer Bucks
  • Managed updates to the JCC PMB website
  • Created sales and marketing collateral for both print and web
  • Managed e-mail marketing within Constant Contact
Jan 2015 - Dec 2015

Materials Analyst

Keurig Green Mountain, Inc.

Waterbury, VT

  • Managed packaging content repository on SharePoint to ensure consistency
  • Proofread technical content on packaging items
  • Image cropping and uploading
  • Lead training sessions for new employees in processes & SharePoint repository
  • Took on a Subject Matter Expert role for a new software development project
Aug 2012 - Nov 2014

Graphic Designer

Bluewater Marketing Group

Metuchen, NJ

  • Designed collateral for clientele on both print and web
  • Managed client social media accounts on Twitter and Facebook
  • Copywriting and editing for syndicated articles
  • Trained clients in Joomla CMS system
Jul 2009 - Dec 2011
Team & coworkers

Colleagues at Brother USA

Other employees you can reach at brother-usa.com. View company contacts for 2123 employees →

EG Erykah Greer Erykah Greer Colleague at Brother Usa Memphis, Tennessee, United States, United States View → GM Gi Month Gi Month Colleague at Brother Usa Safety Harbor, Florida, United States, United States View → HB Hey Brother Hey Brother Colleague at Brother Usa Jaipur, Rajasthan, India, India View → HW Hawkeye Welch Hawkeye Welch Colleague at Brother Usa United States, United States View → VA Veronica Armstrong Veronica Armstrong Colleague at Brother Usa Mission Viejo, California, United States, United States View → GM Guillermo Melendez Guillermo Melendez Colleague at Brother Usa Granada, Granada, Nicaragua, Nicaragua View → LV Laura Vandenberg Laura Vandenberg Colleague at Brother Usa Oak Ridge, New Jersey, United States, United States View → AK Amina Khan Amina Khan Colleague at Brother Usa Sharjah, Sharjah Emirate, United Arab Emirates, United Arab Emirates View → DC Don Cummins Don Cummins Colleague at Brother Usa Bridgewater, New Jersey, United States, United States View → VV Vit Vyhnalek Vit Vyhnalek Colleague at Brother Usa Brno, South Moravia, Czechia, Czech Republic View →
1 education record

Michelle Happel education

FAQ

Frequently asked questions about Michelle Happel

Quick answers generated from the profile data available on this page.

What company does Michelle Happel work for?

Michelle Happel works for Brother USA.

What is Michelle Happel's role at Brother USA?

Michelle Happel is listed as Sr. Specialist, Copywriting and Marketing at Brother USA.

Where is Michelle Happel based?

Michelle Happel is based in New York City Metropolitan Area, United States, United States while working with Brother USA.

What companies has Michelle Happel worked for?

Michelle Happel has worked for Brother Usa, Universal Yums, Lixil Water Technology Americas, Jcc Princeton Mercer Bucks, and Keurig Green Mountain, Inc..

Who are Michelle Happel's colleagues at Brother USA?

Michelle Happel's colleagues at Brother USA include Erykah Greer, Gi Month, Hey Brother, Hawkeye Welch, and Veronica Armstrong.

How can I contact Michelle Happel?

You can use AeroLeads to view verified contact signals for Michelle Happel at Brother USA, including work email, phone, and LinkedIn data when available.

What schools did Michelle Happel attend?

Michelle Happel holds B.F.A., Graphic Design from Montclair State University.

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