Provide digital marketing services to industrial clients with a focus on improving the company's web presence and marketing efforts to drive sales. Identify clients’ strategic visions and goals to create successful programs including web development, SEO/SEM, content editing/marketing, user testing, email marketing, social media monitoring/execution, and data analysis.

Assist companies in developing and refining Internet marketing programs to grow their business. Emphasis on strategy development, goal setting/measurement, campaign development / implementation, and project management.Field merchandising including visual presentation, inventory management, and marketing placement.

Manage the sales and marketing operations for this direct mail local newspaper.

Manage all aspects of the food bank operations to help realize the organization's mission of meeting the food needs of the community. Responsible for building and growing fundraising efforts, digitizing records, website, overseeing and hiring volunteer staff, weekly food ordering and distribution, and monthly operations and association reporting. Attend monthly board meetings and quarterly association meetings.

Created go-to-market strategies and tactical plans using multiple media channels to increase brand awareness that propelled sales 8% annually.Managed a shared marketing organization responsible for developing and harmonizing inbound/outbound marketing and partner programs to evangelize products while maintaining brand consistency.Applied Voice of Customer research skills to understand customer needs, drive messaging and improve sales and marketing materials.$2M budget development and responsibility. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year under budget without compromising business growth goals.Boosted annual online sales 10% with targeted campaigns, enhanced product data, improved site navigation, and SEO/SEM tactics.Developed the company’s first social media presence to build customer relations and position the company as industry experts.Developed product launch process that improved launch effectiveness and efficiency by reducing rework loops 5% and ensuring critical deadlines were consistently met.

Built a shared marketing organization responsible for building brand awareness and increasing product demand.Led cross-functional teams responsible for developing a re-branding strategy for nine disparate product brands under one newly formed relationship brand.Created marketing data infrastructure to track campaigns and associated costs resulting in improved campaign decisions and ROI, and implemented successful lead management program to facilitate lead tracking through sales cycle. Corporate Voice of Customer trainer.

Partnered with marketing agency to develop and implement a comprehensive communications program designed to maintain brand awareness in existing markets and build product demand/awareness in adjacent markets. Implemented lead management program to pre-qualify, track, and distribute leads to internal sales reps and distribution network. Trained in Photoshop, InDesign, and Illustrator to bring basic design work in-house to reduce agency costs.Represented marketing on CRM implementation team.

Collaborated with application engineers and product development teams to aid customers in product selection and application troubleshooting. Administered inside support for regional and district sales managers and interacted daily with planners to track customer orders and proactively address order problems. Represented sales department on several corporate process improvement teams.

Began retail career as sales associate. Within two years was promoted to store manger. Responsible for entire store operations including visual merchandise presentation, loss prevention, markdowns, and meeting annual sales budget while controlling selling costs. Recruited, hired, and developed promotable selling staff. Established network strategies to promote business within target area.