Working with Duke University, developed and implemented a comprehensive visual identity suite, aligning departmental visuals with business objectives to enhance client satisfaction. Designed a user-centric website for a social media influencer, carefully managing expectations for optimal satisfaction.• Incorporating a comprehensive visual identity suite for a department at Duke University, leveraging various graphic design competencies, including typography, color theory, layout design, and brand strategy. • Developed and implemented a new PowerPoint presentation template, leading to the successful rebranding of two merging departments for Duke University.• Developing a user-focused website for a social media influencer, integrating UX design principles with advanced influencer marketing tools to boost user interaction, content reach, and the influencer’s brand visibility.

Designed and implemented user interface enhancements for the ArisGlobal drug development cloud-based technology platform, resulting in a 30% increase in user engagement and a 25% reduction in average task completion time.
• Collaborated with teams across top pharmaceutical companies to transform user-reported attitudinal pain points into actionable behavioral data, leading to an impressive 35% reduction in time on task for case processors involved in the Intake and Assessment process.• Led the implementation of streamlined processes for a 3-member UX team, resulting in an average reduction of review meeting durations by 25% and an increase in overall productivity by 30% within ArisGlobal's top-performing product domain. Achieved seamless collaboration with product managers and developers to ensure alignment with customer and business needs, leading to a 40% decrease in errors across the product release cycle.
• Designed and developed low- and high-fidelity wireframes, prototypes, and user flows using the Design Thinking approach, resulting in a 20% reduction in user rework and a 15% increase in overall user satisfaction.
• Assume the UX Project Manager role for two feature redesigns, championing the company's transition to a user-centered approach by meticulously organizing requirements, addressing issues, and fielding comments to streamline communication. Act as a mediator between internal and external stakeholders and developers to alleviate concerns and tackle user pain points.

• Led the first UX effort to identify a new Customer Relationship Management (CRM) system to improve the customer experience for external customers and internal Sonoco teams, encompassing all aspects and touchpoints, from sales and marketing to quality assurance, delivery tracking, and customer satisfaction.• Facilitated six workshops on "What is UX research?" and "How to conduct interviews" for the newly formed cross-functional project team from seemingly disparate stakeholders worldwide, from sales to C-level executives.• Guided a small team, conducted internal and expert interviews, and created multiple user personas and journey maps of customers and Sonoco team members, which led to narrowing down to two vendors.

• Implemented and executed strategic, brand-driven solutions aligned with business strategies and objectives for various internal and external audiences, improving workflow between disparate departments and brands in a fast-paced, in-house corporate manufacturing environment. • Developed presentations for Sonoco’s investor relations, collaborating with the VP of Investor Relations to engage investors, board members, and stockholders through compelling visuals and data-driven graphics.• Designed clear, concise visuals for financial data in quarterly board presentations, providing creative direction for the CEO and CFO, resulting in a 90% influence on corporate-level presentations.• Increased project efficiency by mastering Adobe Creative Suite tools for advanced graphic design and presentation creation, including style guides each year.• Collaborated cross-functionally to execute integrated branding strategies that unified print, video, and digital assets, resulting in a cohesive brand presence across diverse platforms.

Experienced digital marketer with a proven track record in accelerating technology-enabled growth and executing successful marketing campaigns. • Worked with the S.C. Launch program, boosting brand recognition and demand via content creation, multi-channel marketing, and traffic generation. Responsibilities included designing annual reports, managing email marketing, editing videos, and devising ad strategies to engage state-wide entrepreneurs.• Experienced digital marketer with a proven track record in accelerating technology-enabled growth and executing successful marketing campaigns.• Skilled in creating and implementing successful marketing campaigns, leveraging technology to drive growth, and enhance brand visibility.

Was given the opportunity to manage projects in a leadership role, demonstrating the ability to prioritize tasks and motivate other designers, ensuring the successful completion of multiple overhauls of large magazine projects.• Led the redesign of 12 print publications in the Communications Division, boosting readership by 32%. Key projects included revamping university and business school alumni magazines and The USC Times.• Led the implementation of a comprehensive design strategy for multiple magazines, overseeing layout, creative direction, and visual content creation to ensure brand consistency and enhance reader engagement.

At a large flagship university, engaged in all aspects of graphic design, including mentoring rising art students and collaborating with professional graphic designers. Successfully met tight deadlines through strategic direction and teamwork, contributing to the university’s visual and creative projects.• Designed and rolled out a comprehensive brand identity system featuring new logos and toolkits, including PowerPoint templates, one-pagers, and templates to unify the brand as a branded house rather than a house of brands.• Executed a wide array of print design projects encompassing newsletters, recruitment materials, logos, magazine layouts, and a published book on medieval manuscripts.

– Produced client-focused materials under tight deadlines, supporting clients and new business proposals from Silicon Valley to the Carolinas, demonstrating advanced multitasking and organizational skills.– Managed multiple projects across diverse client needs, delivering strategic, concept-driven solutions in a fast-paced agency setting.