Michelle Heath Email & Phone Number

Boston, Ma, Us

Vancouver, Bc, Ca

Fractional CMO covering for VP of Marketing during maternity leave. Leading strategy and execution, coaching the marketing team, and empowering data-driven decisions.

Boston, Massachusetts, Us

Volunteering my time and expertise as a go-to-market mentor for MassChallenge start-up accelerator. I specialize in ideal customer clarification, brand differentiation and marketing execution to help early stage companies set the foundation for GTM success. I share my Unrivaled Growth Framework and my mentors get early-access to my book!

Boston, Massachusetts, Us

When you’re tired of throwing spaghetti at the wall hoping it sticks, it’s time for a different approach to your go-to-market. Together, we use our Unrivaled Growth Framework™ to tap into what your ideal customer cares about the most and unlock new ways to meet them on their buyer’s journey. Our fractional growth leadership gives you the expertise and flexibility you need to build go-to-market experiences that create sustainable business growth. Our clients are Unrivaled! Giddy up! 🚀

Arlington, Ma, Us

Darwin Trust is a New Hampshire chartered trust company, based on the belief that everyone should have access to the benefits of trusts and strategic investing. Trusts are often thought of as something for only the ultra-rich. They see it differently. Learn more at www.darwintrust.com

Boston, Ma, Us

Fractional CMO for geospatial AI tech company. Coaching Marketing Manager and building unrivaled market leader brand.

New York, Ny, Us

Leading B2B HR Tech Demand Gen team while leader is on maternity leave. Running paid and organic programming, coaching the team and optimizing for success.

Woburn, Massachusetts, Us

Leading all strategic brand and go-to-market efforts. Alivia Analytics is the way to finally achieve healthcare payment integrity. By turning mountainsof data into actionable answers, Alivia Analytics does the heavy lifting – delivering the accuracy,confidence and speed you need to solve your health care payment integrity challenges. Byputting powerful, easy-to-use, advanced technology into the hands of payment integritybusiness leaders and experts, Alivia Analytics empowers you to go beyond recovery toprevention and simulation within days. Achieve more with Alivia Analytics.

Boston, Massachusetts, Us

Leading all strategic brand and go-to-market efforts. By harnessing the power of human and machine, Cap8 is built to predict market dynamics and adapt swiftly to deliver optimal risk-adjusted returns. Our approach is grounded in our commitment to science and technology, combined with the pursuit of continuous discovery, transparency and the utmost integrity in everything we do. Discover the Cap8 Way at cap-8.com.

Boston, Ma, Us

Launched first MITX InfluenceHER 2-day conference focused on workplace change and open dialogue for women. As a board member, I advised and drove programming and speakers, provided insight and feedback, participated on panel discussion and led a personal branding session. The event exceeded expectations, including coverage by The Boston Globe, and is a huge step forward for women in the Boston ecosystem.

Us

Right-hand to E*TRADE SVP of Digital Strategy. Led team responsible for reinventing trading experience. Built and launched first Robo-Trading product.

Employee #9 and member of executive team for the "Facebook for Forex traders", a unique social network focused on the foreign exchange market. Acquired by Oanda Financial in 2012. Built the industry's top trusted and transparent brand from scratch in a highly scandalized industry riddled with scams and lacking regulation. Drove revenue by developing affiliate channels and aiding in business development efforts. Built lead gen and acquisition machine through mix of direct sales, paid, email marketing and social. Built a nimble team of marketing pros. Participated financing pitches to secure A and B rounds. Directed PR and media strategy resulting in coverage in WSJ, Forbes, CNBC and Fox News. Created VIP events and unique experiences for high net worth clients and partners. Managed international brand & marketing expansion into Asia, Europe and the UK and led translation efforts of all marketing materials (online and offline) into 8 languages.

Us

Led marketing efforts for online start-up in the media discovery space privately funded by the Kraft Group. Defined go-to-market strategy and launched the company at DEMOfall 2007 resulting in significant press coverage and customer acquisition. Built marketing and technology brand through bloggers and key influencers who helped us grow through word of mouth and PR. Led white-label initiatives and managed affiliate marketing partnerships to grow acquisition through partners. Created and executed a series of unique live event experiences to establish new market. Built a nimble team of content producers and designers. Funding was pulled in 2008 due to the economic crisis. Live and learn.

Us

Led conversion of over 200k high-value brokerage accounts from JP Morgan to E*TRADE Financial. Managed virtual team of 30 tech, service, marketing and trading professionals through multi-channel customer conversion experience. Executed communications programs that successfully managed customer expectations and delivered less than 1% attrition. Drove key conversion decisions including pricing, product and online experience. Conducted training for E*TRADE customer service staff for a smooth transition.

Led Japanese banking strategy for Monitor Group's Marketspace Innovation Team. Developed strategies and marketing programs for large brands and start-up businesses. As a market strategy consultant, I built strategic launch programs for new businesses, designed online, offline and in-store strategies for existing brands and helped a Japanese bank rebrand and expand their business into new markets.

Boston, Ma, Us

Active member of the Mass Innovation & Technology Exchange (MITX) board. Made decisions and helped to form educational series, create new content, expand awards judging process and build the MITX brand.

New York, Ny, Us

Led Product & Marketing to grow JP Morgan Chase's subsidiary, BrownCo's, active trader business, resulting in $1.6B sale to E*TRADE Financial in 2005. Led marketing and product development for BrownCo’s B2C retail business. Managed large team at varying levels (entry-level to VP). Innovated user-centered design practice for the company producing more efficient design & development. Directed significant budget responsibilities across the brokerage firm. Led product innovation initiative with IDEO to incubate new product designs and created all customer-facing online and offline products.

Boston, Ma, Us

Built first interactive marketing team for Fidelity Institutional Brokerage Group. Managed 20 marketing and technology professionals including UI designers, Flash/multi-media designers, HTML/Java/PERL developers, content writers and content management experts. Implemented first CMS. Designed Fidelity.com presence for institutional business. Led Streetscape™ content portal strategy and built all multi-media content assets. Worked closely with Sales team to develop new sales tools.

Toronto, Ontario, Ca

Led marketing communications team for US division; managed remote team of 10 people (designers, content producers, developers, print/production manager, events). Designed and executed award-winning U.S. advertising campaign. Led all US marketing activities resulting in explosive growth doubling US market share in 2 years.

Boston, Ma, Us

Boston, Ma, Us