Michelle H. Email and Phone Number
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I help companies adopt and implement an integrated marketing approach to achieve strategic business objectives. For many companies with an undeveloped or outdated marketing communications function, building a modern, scalable strategy can seem daunting. As a seasoned B2B marketing and communications professional, my strengths include establishing solid relationships with company leadership, IT, sales, and other important stakeholders, project management and creating multi-channel marketing campaigns that get results. I have a successful track record delivering:- Brand Strategy- Digital Strategy- Global Marketing- Marketing Governance- Strategic Planning- Content Marketing- Email Marketing- Lead Gen/Demand Gen- SEO/SEM- Social Media - Creative Strategies- Mentoring/Coaching- Problem Solving- Team BuildingCareer experience includes client-side and agency backgrounds, B2B and B2C marketing, staff responsibilities, personnel development, vendor selection and management. To learn more about my marketing approach and expertise visit https://www.michelleheffner.com/.
Applied Industrial Technologies
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Senior Digital Marketing ManagerApplied Industrial Technologies Oct 2022 - PresentCleveland, Oh, UsMy responsibilities include developing and implementing digital marketing strategies to grow the Fluid Power and FCx businesses.
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Marketing Communications ManagerEaton Aug 2021 - Oct 2022Dublin, Ireland, IeI integrated digital marketing initiatives for a recent acquisition, built internal communication channels to help ensure a smooth transition to Eaton for the employees and collaborated with key stakeholders to produce an array of digital media to execute a global lead generation campaign. -
Director, Digital MarketingMaterion Corporation Apr 2015 - Aug 2021Mayfield Heights, Oh, UsI focused much of my energy on modernizing the company's approach to marketing including but not limited to global enterprise strategies for content marketing, social media marketing and optimizing content distribution. Additionally, I designed and implemented a refreshed brand for Materion and started a podcast/videocast entitled "Minds Over Materials". -
Digital Communications ManagerMaterion Corporation Feb 2012 - Apr 2015Mayfield Heights, Oh, UsMy main objective was to centralize web development projects, analytics and reporting, and educating stakeholders on newer marketing strategies resulting in a change to Materion's marketing approach - from outbound to inbound.
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Manager, Marketing Communications, Performance Alloys (Formerly Brush Wellman)Materion Corporation Oct 2010 - Feb 2012Mayfield Heights, Oh, UsI guided Brush Wellman Inc. through a corporate re-branding of Brush Engineered Materials, Inc. the holding company of 15 individual companies, to becoming one Materion. This project required transitioning all marketing and sales materials to the new brand look including trade show properties, websites, customer communications, presentations, etc. In addition, I planned and organized global sales meetings, trade shows and related events, communications activities, Net Promoter surveying and integrating digital tactics.
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Commercial Marketing And E-Business ManagerTechnical Consumer Products Nov 2007 - Oct 2010Aurora, Oh, UsAt TCP I planned, implemented and measured promotional and marketing programs to drive high margin Commercial & Industrial (C&I) sales. This included all C&I and corporate advertising and communications functions, trade shows, and the creation of marketing and sales materials. I supervised a staff of graphic designers, marketing support personnel, and an Inside Sales team. My job also encompassed designing, managing and implementing online strategies and business applications that supported the company's objectives. -
Digital Marketing Communications ManagerHenkel Corp. Mar 1999 - Nov 2007Düsseldorf, North Rhine-Westphalia, DeAt Henkel I established and implemented all corporate and brand-specific online marketing functions, assessed the online needs of other functional areas of the company, and looked for opportunities to web-enable key processes. -
Consumer Relations ManagerHenkel Corp. May 1994 - Mar 1999Düsseldorf, North Rhine-Westphalia, DeI researched and implemented technology to increase the department's effectiveness, disseminated consumer feedback throughout the company to spur new product development and quality improvements, and recruited and managed call center personnel.
Michelle H. Education Details
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Mississippi State UniversityBusiness Administration
Frequently Asked Questions about Michelle H.
What company does Michelle H. work for?
Michelle H. works for Applied Industrial Technologies
What is Michelle H.'s role at the current company?
Michelle H.'s current role is A distinctively creative, hands-on, senior level marketer using data to develop innovative marketing strategies that deliver results..
What is Michelle H.'s email address?
Michelle H.'s email address is mi****@****ion.com
What is Michelle H.'s direct phone number?
Michelle H.'s direct phone number is +121638*****
What schools did Michelle H. attend?
Michelle H. attended Mississippi State University.
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