Using provocative open-ended questions and insightful listening I uncover opportunities to develop fresh and powerful insights that propel companies to create a new understanding of their business opportunities. My qualitative research helps companies get at the very heart of what their customers, their employees, and their shareholders want and need. My work yields breakthroughs that drive sales and deepen relationships to transform companies around the world.I am the co-author of Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales, a guide for customers to increase revenues and build powerful customer relationships. For the first time I reveal my unique approach for connecting the reasons customers buy and the actions companies must take to increase sales.Specialties: - Qualitative research - Quantitative research - Focus groups- Sales training- Increasing sales- Solving tough business problems