Michelle Peterson Email & Phone Number

Spokane, Washington

Spokane, Washington

Responsible for managing a team of sales and service professionals to meet and exceed sales goals and service targets. Work directly with customers to uncover and satisfy their financial needs. Ensure the operational excellence of the center and maintain the highest level of customer service. “Lead from the Lobby,” by greeting customers, directing them to the appropriate areas of the center, and ensuring that the customers’ needs are met. Drive sales to meet and exceed sales targets. Set performance expectations for the team.

Building revenue and profits in food & beverage, audio-visual, conference room rental and sleeping rooms for the hotel. Ongoing development of solid, long-term business relationships with both new and repeat clients; new business generation accomplished through telephone solicitation, inquiries and outside sales calls with a mind on relationship sales.Responsible for the oversight and day-to-day management of the banquet/conference sales department and banquet staff including insurance customers are receiving quality service and product. Inform General and Regional Managers of daily, weekly and monthly revenue figures. Generate month end reports. Train new Catering Sales Managers on policies and procedures, sales process, sales goals & daily operations.

Managed the planning and execution of domestic and international events including industry conferences, sporting events, golf, ski & tennis outings, concerts, recruiting events and divisional closing dinners. Direct responsibility for all aspects of event planning, from initial concept through execution including: budget preparation, site selection, entertainment, list management and all on-site production.As Events Manager, responsible for the management of over 10 Event Coordinators and the supervision of the planning phase of their respective events. Analyzed and negotiate contracts with vendors and venues.

Associates, Business Management

Business Administration