Michelle Hsiao Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

As leader of the Consumer Demand Science (Growth Map) service line and SaaS offerings, I lead a team that contributes 9-figures in revenue to the firm. My focus is on empowering the team, refining our offerings, and identifying true incremental growth opportunities for complex global B2C brands across diverse industries including CPG, retail (food and non-food), technology, financial services, and education. I mentor ~20 analysts and project managers across the US and India, and guide cross-functional project teams across marketing, product, technology & data, digital, operations, agency partners, and sales.◉ Achieved 300% service line growth in five years and improved conversion and retention rates. Crafted and led new vision and business strategy, identifying priority accounts, and tailoring solutions offerings. ◉ Coached team to consistently outperform revenue goals annually since 2019. Led recruitment and development programs to build the team and retain talent. ◉ Equipped team with AI-led automation and innovative tools, resulting in streamlined project delivery workflow. Led development of cutting-edge SaaS solutions, while embracing agile practices.◉ Empowered ~$300M revenue upside (over three years) for a top-5 technology company by designing GTM strategy and demand capture strategy. ◉ Increased market cap by $40B (over five years) for a global retailer by driving omnichannel transformation across 40 countries. Developed customer demand-centric strategies and partnered with local, regional, and global marketing, insights, finance, and store operations teams to ensure in-country adoption.◉ Enabled $8B in topline growth (over three years) for a global QSR brand. Simplified a complex product portfolio and collaborated with senior stakeholders across 20 countries to execute category strategy.

Chicago, Illinois, United States

With this promotion, I served as leader of the Consumer Demand Science service line.◉ Delivered 250% improvement in project delivery timelines within 18 months by directing data science team to devise artificial intelligence-based analytic methods, automation scripts, and digital reporting tools.◉ Generated $2M+ direct revenue and additional $20M+ indirect revenue for McKinsey within 2.5 years by developing a SaaS customer demand planning tool and implementing it across five retail accounts. As product owner, partnered with developers to build the tool and crafted value propositions, business cases, end-to-end user journeys, and product roadmaps. ◉ Achieved 5% customer retention cost savings in 12 months for a life science brand by leading turnaround. Implemented targeted acquisition and retention pricing, and built automated A/B testing monitoring tools.

Greater Chicago Area

As project lead, I influenced a 5% EBITDA improvement (over two years) for one of the world’s largest QSR chains. This included pinpointing critical customer conversion funnel drop-off points to inform marketing spend reallocation.

Chicago, Illinois, United States

Through pricing and assortment optimization, I drove a $30M gross margin increase and 1% market share gain (over three years) for a global CPG brand. I then scaled the successful approach to another business unit the following year.

Greater Chicago Area

In this role, I enabled $150M incremental operating income over three years for a global CPG brand by forecasting consumer demand and reshaping portfolios to capitalize on growth opportunities.

Chicago, Illinois, United States

emnos is a provider of innovative AI-based B2B insight solutions (SaaS) and consulting services for retailers and suppliers. I joined the newly opened US office of emnos shortly after AMEX acquired its parent company Loyalty Partner from PE owner Palamon.◉ Enabled projected $8M revenue increase for Walgreens by leading product penetration analysis to drive engagement strategy of CPG advertisers with loyalty card customers.◉ Orchestrated a loyalty direct marketing program launch and a SaaS MVP for Walgreens. Defined program value propositions, designed DM campaign processes, developed capability roadmaps, and led project management to ensure cross-functional alignment and adherence to project scope and timelines.

Chicago, Illinois, United States

FCB is a global advertising agency owned by Interpublic Group. Over 4.5 years, I earned two promotions by prioritizing business impact and fostering collaboration across strategic planning, account, and creative teams. As VP, I led a dynamic team of 5 analysts, spearheading projects in audience segmentation, media targeting, CRM measurement, and marketing effectiveness modeling. My role involved stakeholder management, proposal crafting, and ensuring project success.◉ Improved prospect email response rate by 30% for Volkswagen USA. Utilized a loyalty predictive model for demand management to generate higher-quality leads.◉ Constructed an omnichannel measurement framework for SC Johnson Global by creating a prototype of a cross-channel engagement metric that allowed visibility into cross-channel marketing effectiveness.◉ Built and managed a marketing mix planning tool for SC Johnson Brazil to enable budget allocation based on ROI and volume projections.◉ Identified high-potential audience targets for Kraft USA by leveraging 3rd-party individual-level data, resulting in strategic geo-targeting, retail sell-in, and omnichannel media placement opportunities.

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

I spearheaded the overhaul of our pricing benchmarking model, enhancing its capability to provide comprehensive competitive insights and pricing strategies. Additionally, I took charge of presenting findings to executives and guided brainstorming sessions to fuel weekly strategic decision-making on pricing.

Master Of Science - Ms

Bachelor Of Science - Bs