Michelle Ison Email & Phone Number

Core Solution Engineer working with customers in Southeast US for the National Enterprise Business Units. Supporting solutions and use cases across manufacturing, business services, utilities and construction industries.

• Partner with Enterprise Account Executives, covering multiple territories and industries, to provide the best solutions for our customers • Conduct in-depth discovery with customers to understand complex business processes, challenges and requirements, solutioning across integrated platforms• Partner with customers to develop a vision for their immediate needs and their future on the Salesforce platform• Provide customized demonstrations to display the power of the Salesforce platform and the art of the possible, ensuring alignment with each business' unique priorities and goals • Display how Salesforce can scale and adapt as companies enter rapid growth mode and scale into rapid digital transformation• Customize the Salesforce platform with both programmatic and declarative programming • Empower our front line sales teams with skills training and product knowledge, which ultimately ensures our customers are prescribed the best solution(s) for their business

• Manage multi-million dollar clients on a day-to-day basis, drive success, deliver unparalleled service and secure growth and renewal.• Develop and deliver enterprise customer success strategies and programs for implementation and value, internal processes and customer engagement models.• Connect deep understanding of technology and solutions to employee and customer success and enablement.• Work with top enterprise accounts to strengthen their adoption of Data.com services and help ensure contract renewal• Work collaboratively with internal sales, marketing, product, technical and executive teams to deliver a world class experience for clients.• Deliver training and best practices, gather feedback, drive executive connections and remove any roadblocks for renewal.• Uncover use cases, deliver training and best practices, gather feedback, drive executive connections and remove any roadblocks to renewal• Closely monitor adoption and usage rates that lead to increased value.• Consult with executive level decision makers to determine best approach in leveraging technology for maximum ROI. • Disseminate best practices and conduct strategic level conversations with decision makers, business owners and administrators. • Build strong client relationships, penetrating additional departments in an effort to scope out new opportunities for growth

• Define, develop and implement the marketing automation technology strategy for North America • Collaborate with vertical, channel and marketing communications personnel to define requirements and deliver an effective marketing automation tool with the objective of creating an integrated campaign and lead management process. • Manage all aspects of the B2B marketing automation implementation including the identification of requirements, timeline, scope, design, testing, deliverables and process change. • Leading the marketing team to develop or revise business process to best support campaign execution. • Acting as change agent and process expert, offering creative solutions to facilitate utilization and adoption.

• Responsible for creating, leading and managing inquiry generation and optimization plans.• Provide vision and leadership for marketing reporting and analysis efforts and establishes clear KPI’s and systems to access data.• Manage CRM integration for marketing department and create standardized, automated process within SalesForce CRM.• Create, build, deploy and monitor marketing automation programs leveraging Eloqua.• Establish success metrics for marketing activities while evolving tracking mechanisms and ROI structure.• Manage multiple agency and vendor partners from concept to project completion and analysis.

• Responsible for integrated marketing strategy, customer database and communication programs to drive demand for transportation products, parts and services. • Establish success metrics for marketing activities while evolving tracking mechanisms and ROI structure.• Manage multiple vendor partners from concept to project completion including but not limited to: Telemarketing, email, Direct Mail/Response and various dealer and customer promotions.

• Recruited to develop integrated marketing strategy and marketing programs to drive demand for education facilities & services while directing staff of a Creative Designer and a Marketing Coordinator. • Establish success metrics for marketing activities while developing tracking mechanisms.• Designed and built corporate prospect database using Microsoft CRM, SalesLogix, SQL Server and SalesForce.com. • Develop and implement demand-generation programs covering direct mail/email, web marketing, space advertising, and events to create qualified leads, increased company revenue by 86% in three years.• Strong experience gained in data standardization, de-duplication and append and segmentation.• Initiate and implement brand and corporate positioning. • Spearhead campaign objectives and measurement variables while tracking results. Perform comprehensive ROI analysis for each campaign. • Orchestrate design and effective usage of corporate website, collateral, advertising and related promotional vehicles.• Direct all aspects of on-going development of website to clearly articulate company's value proposition, messaging, products and services.• Provide effective Sales Team support in every stage of the sales process. • Copywrite industry articles, white papers, case studies, press releases, sales collateral, sales proposals/ presentations and corporate website. • Proficiently define, develop and facilitate strategic participation in industry advertising, trade show and event venues to meet critical timelines and budgetary guidelines; steer full scope of project, from projecting outcomes to tracking and analyzing results.