Michelle Doucette Email and Phone Number

Led creative work streams for major initiatives across 19 brands, including the IHG One Rewards program launch and the launch of a Mr & Mrs Smith luxury loyalty partnership. Wrote for loyalty, luxury, upscale, and field marketing across owned, earned, and paid channels.

Led internal and agency teams responsible for creative strategy for eight luxury brands globally, including social community and crisis management. Wrote and managed content for these brands' websites, apps, blogs, emails, social platforms, PR initiatives, ads, and partnerships.

Led the team responsible for campaign and always-on content strategies and creative executions for IHG's luxury brands in the Americas, with global responsibilities for InterContinental Hotels & Resorts. Conceived creative, including IHG's first branded podcasts, for multiple years-long campaigns, driving significant gains in brand awareness and consideration, and earning three Shorty Award finalist nods.

Conceived, assigned, wrote, and edited travel and lifestyle content for ForbesTravelGuide.com and Forbes.com. Curated Forbes Travel Guide’s B2B and B2C newsletters. Managed relationships with 450 luxury hospitality and lifestyle partners, and the production of their custom content across digital, print, and on-premise media.

Crafted digital content strategies for the agency’s Delta Air Lines account.

Managed a national, remote team of writers to produce 900+ hyper-local emails for a college audience. Created and implemented the start-up's brand book, voice and style guide, and writer-training materials. Managed dozens of partnerships to offer readers exclusive perks.

Managed UGC and professional content for IgoUgo, Travelocity’s user-review website, including writing UI copy, 200+ destination features, 450+ IgoUgo blog posts, 100+ Travelocity blog posts, and social-media copy. Produced content for B2B clients including Travel Channel and Globus. Served as a travel expert for USA TODAY, Travel + Leisure, Arthur Frommer’s The Travel Show, CBS Radio Network, WUSA D.C., and Fox 5 NY. Spearheaded community events to engage IgoUgo’s 550,000 active members.

Served as associate producer for live shows, coordinating live shots and writing stories, ticker copy, and on-air fonts. Won a Peabody Award for my role in CNN’s coverage of Hurricane Katrina. Selected for a special assignment to produce for Eye on Africa.

Conducted extensive research for a PBS documentary about Fidel Castro.

Wrote articles for publication in the International Herald Tribune and translated editorials from French to English to run in the American press.

Researched stories and assisted reporters on live shots for Atlanta's Fox 5 News.