Michelle L. J. Email & Phone Number

United States

* Developed a new campaign management team, including my own role* Devise omnichannel strategy and KPIs based on internal and external research (qualitative and quantitative) * Project manage over 40 annual, brand launch, and ad hoc campaigns* Collaborate and align with stakeholders across departments and with external vendors to ensure strategy execution* Continual ROI and opportunity evaluation to develop new goals

United States

La Crosse, Wisconsin

Directed events including tradeshow expos, sales meetings, employee events, and community fundraisers.Marketing management including graphic design, email campaigns, internal and external promotions, and social media.Negotiated with national vendors.Budget creation, data reporting and assessment.*I doubled incremental funds raised in my first year with the company with continued projected goals to increase 25% annually.*Tradeshow attendance achieved record registrations the first year I directed and marketed the event, after previous-year decline (prior to my employment).*Annual community fundraiser doubled in attendance and tripled funds raised as a result of my reengineered marketing approach.

La Crosse, Wisconsin

Managed several editorial and publishing tasks including distribution, printing, graphic designDirected sales, writing, photography, graphic design, and special event staffDeveloped new story concepts and eventsMarketed and sold advertising space in multiple publications, websites, and digital campaignsPublication Examples: http://issuu.com/2dolacrosse/stacks/a1f8ad193f9f41a69ed7e08d766ec37d

La Crosse, Wisconsin

Developed and managed large-scale special events (typically 2K-3K attendees) including canoe/kayak race, mountain bike race, run/walks, children's eventsDirected staff and volunteer teamsProcured sponsorships and donationsMarketed events via television, radio, print, and internetDesigned advertising literature

La Crosse, Wi

Coordinate annual events: Great Pumpkin Chase 5K Run/Walk, Enchanted Forest, and River to Ridge 5 Mile Run/WalkNetwork to procure sponsorships and donationsMarket via television, radio, print, and internetDesign advertising literature

La Crosse, Wisconsin

Marketing and coordination of the annual Earth Fair of La Crosse, WisconsinCreated advertising materials including posters, brochures, magazine ads, booklets with the Creative Design Suite (Illustrator, InDesign, Photoshop)Designed a new logo and brand themeDeveloped a website to include video, calendar, photo gallery, sponsor display, and event informationCoordinated with television news teams, radio station staff, newspaper writers, and magazine reps to advertise the event through paid advertising and sponsorshipAppeared on news stations to advertise the eventInitiated new sponsorship with Wisconsin Public Television and new partnership with La Crosse Area Family YMCACoordinated the Children's AreaParticipated in marketing for Earth Fair in 2010 and 2011 before becoming event Co-Chair

Narrated to passengers about flora and fauna of the Upper Mississippi River BackwatersEstablished hands-on educational component of basic entomology and live macro-invertebrate samplesCreated an educational package program for charter groupsPerformed duties of first-mate, such as cleaning, docking the boat, and assuring safety

Organized all major fundraising events and galasDirected and developed tri-annual newsletterManaged media outreach including radio, print, television, and social networkingFacilitated lessons and exercises for interns from local universitiesSold newsletter advertisements for the newsletter and procured monetary and in-kind sponsorshipImplemented systems for marketing distribution to schoolsCreated appealing advertising literature including magazine ads, brochures, and flyersVolunteered and held an internship at Myrick Hixon EcoPark starting in 2005

Spearheaded community petition supporting plastics recycling one and two in the City of La Crosse, WIWrote effective, concise letters to local newspaper and legislatorsNetworked with concerned citizens, as well as County Board and City Council membersDelivered persuasive speeches at multiple City Council meetingsWitnessed amendment approval for plastics recycling one and two in the City of La Crosse, WI on May 13th, 2010

Boulder, Co

Seasonal positionStocking and selling of organic, local foodsCashieringCleaning

Assisted Rangers with school groups at Upper Mississippi River FestivalWorked in large-scale tree planting effortsCollected flea beetles for transport to fight invasive species of spurge